The document outlines campaign plans for several Panasonic brands. It discusses establishing brand positioning for Panasonic home appliances, building addiction among young people for Lumix through digital challenges, raising awareness of Pocky snacks through influencer campaigns, and boosting recognition of Bintang Toedjoe Masuk Angin cough syrup's association with the Bejo character through a diary-style social media campaign. Target metrics, hashtags, and budgets are provided for some of the proposed campaigns.

1. INTERNSHIP

2. CAMPAIGN PLAN

3. Panasonic is strong in Home Appliance product
Panasonic doesn’t have an established brand positioning

5. Bringing awareness on :
“HEMAT DAYA ? ALOWA AJA”

6. ALOW
MOM
CAMPAIGN

7. 1 23

8. CAMPAIGN PLAN

9. Lumix as Panasonic line brand has loyal costumer
Lumix biggest competitor in DSLM is SAMSUNG
Lumix has less digital activity

10. Building an addiction for young segment
by Digital Activity

11. #30DAYS
CHALLENGE
CAMPAIGN

12. It is not technical, it is fun, it is engaging

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14. CAMPAIGN PLAN

15. Pocky is a strong brand in stick biscuit segment
Pocky’s Brand Ambassador is JKT48

16. Bringing awareness on :
“Nongkrong ? Pocky lo mana ?”

17. CAMPAIGN
NGRUMPY

18. BUZZER

19. 12

20. CAMPAIGN PLAN

21. Bintang Toedjoe Masuk Angin is designed to be
the Brand Leader of Bintang Toedjoe
Unfortunately, the awareness of consumer
about Bejo related to B7MA is still low

22. Bringing awareness on :
“Orang Bejo Minum B7MA”

23. CAMPAIGN
Diary
Mas Bejo
INSPIRASI
BEJO

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15jt
10jt5jt
#inspirasibejo