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The Generative Bedrock Of Open Design
           by Michel Avital




           Open design Now!


           Design(er) strategy (Ambient media design)




2012年11月28日水曜日
Openness


                 accessibility to ...

          • view : sharing content, detailed imformation

          • modify : sharing labor and enpowering changes

          • use : sharing ownership and enabling semi or unrestrictes
                 reuse




2012年11月28日水曜日
‘Open-X’




             • open innovation

             • open source

             • open design



2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
‘Open-X’




2012年11月28日水曜日
Open Innovation



             • value: distributed knowledge
             • open faced: view
             • actor: organizations



2012年11月28日水曜日
Open source

             • value: distributed development
             • facet: modify
             • actor: developers




2012年11月28日水曜日
Open Design



             • value: distributed manufacturing
             • open facet: use
             • actor: consumers



2012年11月28日水曜日
2012年11月28日水曜日
Layers Of Open Design




             • object layer

             • process layer

             • practice layer

             • infrastructure layer




2012年11月28日水曜日
Designing Generative Infrastructure




           the concept of generative design




2012年11月28日水曜日
Designing Generative Infrastructure
          4 level design directives....

         • evocative:generative infrastructure inspires people to
              create something unique.


         • engaging: the natural playfulness and ‘flow
              experience’


         • adaptive: flexible and conducive to effect by use

         • open: permeable boundaries and transparency


2012年11月28日水曜日
Designing Generative Infrastructure
          4 level design directives....

         • evocative:generative infrastructure inspires people to
              create something unique.


         • engaging: the natural playfulness and ‘flow
              experience’


         • adaptive: flexible and conducive to effect by use

         • open: permeable boundaries and transparency


2012年11月28日水曜日
Designing Generative Infrastructure
          4 level design directives....

         • evocative:generative infrastructure inspires people to
              create something unique.


         • engaging: the natural playfulness and ‘flow
              experience’


         • adaptive: flexible and conducive to effect by use

         • open: permeable boundaries and transparency


2012年11月28日水曜日
Designing Generative Infrastructure
          4 level design directives....

         • evocative:generative infrastructure inspires people to
              create something unique.


         • engaging: the natural playfulness and ‘flow
              experience’


         • adaptive: flexible and conducive to effect by use

         • open: permeable boundaries and transparency


2012年11月28日水曜日
Designing Generative Infrastructure
          4 level design directives....

         • evocative:generative infrastructure inspires people to
              create something unique.


         • engaging: the natural playfulness and ‘flow
              experience’


         • adaptive: flexible and conducive to effect by use

         • open: permeable boundaries and transparency


2012年11月28日水曜日
Designing Generative Infrastructure


           the author says:

           the expected proliferation of open design

           has far-reaching implications that are

           likely to extend well beyond design

           practices as such and have significant

           socio-econoimc effects on global scale.


2012年11月28日水曜日
From Push to Pull


        • Push business models


             top-down value / mass production




                       “any color as long as it’s black”



2012年11月28日水曜日
From Push to Pull

          • Pull business models


                 bottom-up value / flexible manufacturing




                                               in previous century



2012年11月28日水曜日
From Push to Pull

       the extent of product variety and personalization


                 ①retailers have introduced consumer:


                 ②manufacturers have introduced

                 consumers


                 ③designer have introduced consumers

2012年11月28日水曜日
The Road Ahead


             • DIY with new meaning -beyond cost

                 savings or the joy crafting-


             • traditional design are unlikely to

                 disappear in the future




2012年11月28日水曜日
Conclusion




           open design is a potent elixir that mitigates stagnation
           and awakens generative action.




2012年11月28日水曜日
Haruka Aramaki




2012年11月28日水曜日

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121019THE GENERATIVE BEDROCK OF OPEN DESIGN

  • 1. The Generative Bedrock Of Open Design by Michel Avital Open design Now! Design(er) strategy (Ambient media design) 2012年11月28日水曜日
  • 2. Openness accessibility to ... • view : sharing content, detailed imformation • modify : sharing labor and enpowering changes • use : sharing ownership and enabling semi or unrestrictes reuse 2012年11月28日水曜日
  • 3. ‘Open-X’ • open innovation • open source • open design 2012年11月28日水曜日
  • 11. Open Innovation • value: distributed knowledge • open faced: view • actor: organizations 2012年11月28日水曜日
  • 12. Open source • value: distributed development • facet: modify • actor: developers 2012年11月28日水曜日
  • 13. Open Design • value: distributed manufacturing • open facet: use • actor: consumers 2012年11月28日水曜日
  • 15. Layers Of Open Design • object layer • process layer • practice layer • infrastructure layer 2012年11月28日水曜日
  • 16. Designing Generative Infrastructure the concept of generative design 2012年11月28日水曜日
  • 17. Designing Generative Infrastructure 4 level design directives.... • evocative:generative infrastructure inspires people to create something unique. • engaging: the natural playfulness and ‘flow experience’ • adaptive: flexible and conducive to effect by use • open: permeable boundaries and transparency 2012年11月28日水曜日
  • 18. Designing Generative Infrastructure 4 level design directives.... • evocative:generative infrastructure inspires people to create something unique. • engaging: the natural playfulness and ‘flow experience’ • adaptive: flexible and conducive to effect by use • open: permeable boundaries and transparency 2012年11月28日水曜日
  • 19. Designing Generative Infrastructure 4 level design directives.... • evocative:generative infrastructure inspires people to create something unique. • engaging: the natural playfulness and ‘flow experience’ • adaptive: flexible and conducive to effect by use • open: permeable boundaries and transparency 2012年11月28日水曜日
  • 20. Designing Generative Infrastructure 4 level design directives.... • evocative:generative infrastructure inspires people to create something unique. • engaging: the natural playfulness and ‘flow experience’ • adaptive: flexible and conducive to effect by use • open: permeable boundaries and transparency 2012年11月28日水曜日
  • 21. Designing Generative Infrastructure 4 level design directives.... • evocative:generative infrastructure inspires people to create something unique. • engaging: the natural playfulness and ‘flow experience’ • adaptive: flexible and conducive to effect by use • open: permeable boundaries and transparency 2012年11月28日水曜日
  • 22. Designing Generative Infrastructure the author says: the expected proliferation of open design has far-reaching implications that are likely to extend well beyond design practices as such and have significant socio-econoimc effects on global scale. 2012年11月28日水曜日
  • 23. From Push to Pull • Push business models top-down value / mass production “any color as long as it’s black” 2012年11月28日水曜日
  • 24. From Push to Pull • Pull business models bottom-up value / flexible manufacturing in previous century 2012年11月28日水曜日
  • 25. From Push to Pull the extent of product variety and personalization ①retailers have introduced consumer: ②manufacturers have introduced consumers ③designer have introduced consumers 2012年11月28日水曜日
  • 26. The Road Ahead • DIY with new meaning -beyond cost savings or the joy crafting- • traditional design are unlikely to disappear in the future 2012年11月28日水曜日
  • 27. Conclusion open design is a potent elixir that mitigates stagnation and awakens generative action. 2012年11月28日水曜日