3. Design
literacy=
“When
moJvated
prosumers
want
to
express
their
idenJJes,
they
need
different
kinds
of
knowledge
and
skills,
which
together
make
up
what
we
can
call
‘design
literacy’.”
4. Dick
Rijiken
analyses
design
literacy
on
three
levels.
-‐ Strategic
Vision
-‐ TacJcal
Choices
-‐ OperaJonal
Skills
5. WEB
2.0=
A
Web
2.0
site
may
allow
users
to
interact
and
collaborate
with
each
other
in
a
social
media
dialogue
as
creators
of
user-‐generated
content
in
a
virtual
community,
in
contrast
to
websites
where
people
are
limited
to
the
passive
viewing
of
content.
6. Web
and
digital
toos
become
generic
infrastructures
for
creaJng,
sharing
and
transforming
informaJon.
This
changes
everything
that
has
anything
to
do
with
ideas
and
also
design.
7. We
move
from
‘design
as
culture’
to
a
culture
of
design,
where
design
is
part
of
our
natural
mode
of
being.
8. But,
life
can
be
annoyingly
complex
and
most
of
us
are
not
born
with
sufficient
imaginaJve
capacity
to
fully
uJlize
the
potenJal
of
the
producJon
technologies
that
are
currently
available.
9. But,
life
can
be
annoyingly
complex
and
most
of
us
are
not
born
with
sufficient
imaginaJve
capacity
to
fully
uJlize
the
potenJal
of
the
producJon
technologies
that
are
currently
available.
⇒Most
of
us
need
help!!
10. How
we
design?
What
we
design?
How
we
think
about
design?
How
we
learn
and
teach
design?
11. Dick
Rijiken
analyses
design
literacy
on
three
levels.
-‐ Strategic
Vision
-‐ TacJcal
Choices
-‐ OperaJonal
Skills
12. Strategic
vision=
Know
what
you
want,
based
on
knowing
who
you
are
and
what
you
want
to
achieve.
There
is
no
becer
example
here
than
Steve
Jobs.
13. TacJcal
choices=
Be
able
to
make
choices
that
determine
what
it
is
that
you
are
making.
What
you
are
making
is
ulJmately
a
design
that
can
be
produced,
in
order
to
make
the
vision
a
reality.
Choices=
Content,
structure,
behavior
and
form.
14. OperaJonal
skills=
Be
able
to
use
available
producJon
tools
and
infrastructures.
Geeng
this
skill
is
easy.
Because
many
people
can
teach
themselves
how
to
use
tools
and
help
each
other
using
social
media,
such
as
forums
or
blogs.
15. Or
you
go
to
Tokyu
Hands
to
get
design
literacy!
