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Social Platform Project               Proposed by: Quangnm
Contents•   Mobile Internet users•   Social Platform Concept•   Products range•   Revenue Model•   Why user willing to pay...
Mobile Internet Users•   Current number:-   35 Mils mobile users (unique)-   30 Mils online users-   3~ 5 Mils mobile inte...
Social Platform Concept•   Aim in: SNS + enterprise market + wireless users•   Social ID + Payment Platform•   Build up a ...
Product Range•   Mobile - Online content Portal•   Mobile – Online social game•   Instant message + social networking•   M...
Revenue Model•   B2C:-   SMS (8xxx) payment for mobile contents-   Virtual Money Feeding (via online and mobile)•   B2B:- ...
Why users willing to pay?• Fast and integrated communication platform• Single entrance to internet  media, SNS, interactiv...
Oppotunities• Politic: Stable• Government Policy on social network and mobile  marketing• Huge User base (Mobile + Online)...
Threats•   More rival-   Domestic: VNG, FPT, VTC, VTC, Telcos,…-   Global: Facebook, Apple, Google,…•   The pressure of te...
Thank you for listenning!             Quangnm             quangcb@gmail.com             Cellphone: 0904862366
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Building up a Social platform in Vietnam

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Building up a Social platform in Vietnam

  1. 1. Social Platform Project Proposed by: Quangnm
  2. 2. Contents• Mobile Internet users• Social Platform Concept• Products range• Revenue Model• Why user willing to pay?• Opportunities and Threats• How to compete with rivals
  3. 3. Mobile Internet Users• Current number:- 35 Mils mobile users (unique)- 30 Mils online users- 3~ 5 Mils mobile internet users• 2015 Estimation:- Mobile user = online user = ~50 Mils- Mobile internet user: 50% = ~25 Mils• Current Annual growth of smart phones: 100%
  4. 4. Social Platform Concept• Aim in: SNS + enterprise market + wireless users• Social ID + Payment Platform• Build up a huge Online + Mobile community• Content – Relationship – Entertainment – Media• Interface: Mobile + Desktop + TV• Intergrated platform: Web + Wap + Application + Others
  5. 5. Product Range• Mobile - Online content Portal• Mobile – Online social game• Instant message + social networking• Music (licensing, ringtone, ring back tone,…)• Mobile marketing services provider
  6. 6. Revenue Model• B2C:- SMS (8xxx) payment for mobile contents- Virtual Money Feeding (via online and mobile)• B2B:- Online – Mobile marketing- Internet banking
  7. 7. Why users willing to pay?• Fast and integrated communication platform• Single entrance to internet media, SNS, interactive entertainment, blog, e-commerce• Personalized contents• User Relationship• User – Content - Payment• Cost of switching
  8. 8. Oppotunities• Politic: Stable• Government Policy on social network and mobile marketing• Huge User base (Mobile + Online)• Huge enterprise market• Spend more money on digital contents and digital ads• Vietnamese culture: gambling + communication impliedly• Convenient Payment: Online – Mobile
  9. 9. Threats• More rival- Domestic: VNG, FPT, VTC, VTC, Telcos,…- Global: Facebook, Apple, Google,…• The pressure of technical system• Social issues and government policy
  10. 10. Thank you for listenning! Quangnm quangcb@gmail.com Cellphone: 0904862366

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