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LinkedIn For Journalists Training
Yumi Wilson
Associate Professor of Journalism, SF State
Manager, Corporate Communication...
Today’s Agenda
Optimizing your
profile
Share InsightFind people
Search
5
6
7
Advanced People Search
8
Taking it a step further with Boolean strategies
9
Manage Privacy and Settings
Other search tools: Groups
Find experts, discover what’s trending and gain insight
via our two million groups
12
Find fellow alums via the Alumni tool
13
Find sources via our three million company pages
Optimize your profile
Beginner Profile
Share Your Insight & Stories
Content on LinkedIn
7XMembers are 7x
more engaged with
content v. jobs
JOBS
CONTENT
GroupsSlideShare InfluencersPulse
Publish From Your News Site
Share Content with Status Updates
Share on Company Page
Share your work via our new
blogging platform
Optimal length: 500 to 800 words
Wrap up
Optimize your
profile
Share InsightFind people
©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn for Journalists
LinkedIn for Journalists
LinkedIn for Journalists
LinkedIn for Journalists
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LinkedIn for Journalists

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Learn how to use LinkedIn to break stories, find sources and promote your content. Learn how USA Today, Tech Crunch and other news organizations have used LinkedIn to get the scoop on the competition. Learn how to optimize your profile, publish on LinkedIn's new publishing platform and more.

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LinkedIn for Journalists

  1. 1. LinkedIn For Journalists Training Yumi Wilson Associate Professor of Journalism, SF State Manager, Corporate Communications LinkedIn
  2. 2. Today’s Agenda Optimizing your profile Share InsightFind people
  3. 3. Search
  4. 4. 5
  5. 5. 6
  6. 6. 7
  7. 7. Advanced People Search 8
  8. 8. Taking it a step further with Boolean strategies 9
  9. 9. Manage Privacy and Settings
  10. 10. Other search tools: Groups Find experts, discover what’s trending and gain insight via our two million groups
  11. 11. 12 Find fellow alums via the Alumni tool
  12. 12. 13 Find sources via our three million company pages
  13. 13. Optimize your profile
  14. 14. Beginner Profile
  15. 15. Share Your Insight & Stories
  16. 16. Content on LinkedIn 7XMembers are 7x more engaged with content v. jobs JOBS CONTENT
  17. 17. GroupsSlideShare InfluencersPulse
  18. 18. Publish From Your News Site
  19. 19. Share Content with Status Updates
  20. 20. Share on Company Page
  21. 21. Share your work via our new blogging platform
  22. 22. Optimal length: 500 to 800 words
  23. 23. Wrap up Optimize your profile Share InsightFind people
  24. 24. ©2014 LinkedIn Corporation. All Rights Reserved.

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