1. Know Your Customer Deeper
MIM’s Marketing Plan Process Flow
ST
Change
Segmentation-Targeting
C
MP
C 4C C
Scorecard
Competitor Customer
Positioning Differentiation
C AA’s grid
Company P D
Attractiveness
Threat Opportunity
B
T O Brand
Advantage
EXECUTION
W S
Weakness Strength P1 P2
Marketing Product Price
Objectives
Issues P3 P4 Payback
Place Promo Analysis
Budget
Implication Strategic
Intent Marketing
Program