10. SOCMED MARKETING FOR SME THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMER CONVERSATION ACTIVATION
11. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION
12. EXAMPLE An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children.
13. #1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION THE HOME: Inspiring Moms Blog ACTIVATION THE EVENT: Inspiring Moms Award COCREATION THE BUZZ: Inspiring Moms Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
14. #2. IDENTIFY COMMON INTERESTS Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future
21. WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant contents for its target client i.e. small business.