17. THE 8 SILA
OF TWITTER MARKETING
#1. GIVING
#2. CONVERSATION
#3. LISTENING
#4. SHARING
#5. CARING
#6. EMPATHY
#7. TRUST
#8. FRIENDSHIP
18. LOVE IS GIVING
"It's not how much we give
but how much love we put
into giving” Mother Teresa
19. LOVE IS CONVERSATION
Market are conversations...
Conversations among human
beings sound human. They are
conducted in a human voice
Cluetrin Manifesto
27. LOVE IS FRIENDSHIP
More sales are made with
friendship not salesmanship
To succeed you don’t need more sales techniques,
you need more friends
Jeffrey Gitomer
31. COMMUNITY STRATEGY
THE SIMPLE MODEL
COCREATION
TARGET
COMMON
INTEREST
COMMON PURPOSE &
IDENTITY
CONSUMER
CONVERSATION ACTIVATION
32. STEP #1
DEFINE YOUR TARGET CONSUMERS
STEP #2
IDENTIFY COMMON INTERESTS
STEP #2
BUILD CONVERSATION, ACTIVATION, COCREATION
33. EXAMPLE
An SME that operates a pre-school
institution wants build a community
of moms that concern with the
development of their children.
34. #1. DEFINE YOUR TARGET CONSUMERS
EVANGELIST AND LOYAL
MOM CUSTOMERS
THE GOAL
CONVERSATION ACTIVATION COCREATION
THE HOME: THE EVENT: THE BUZZ:
Inspiring Moms Inspiring Moms Inspiring Moms
Blog Award Community
THE PROGRAM
VISIONARY MOMS, ORDINARY MOMS
Geographic: Urban, younger moms, 25-39
Demographic: Have todler, pre-school, AB
Pshycographic: Modern, info freak, very concern about children development
THE CONSUMERS
35. #2. IDENTIFY COMMON INTERESTS
Common interest: They are very concern about the development of their children -
their school, food, health, activities, and of course... their future