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SOCIAL MEDIA MARKETING
Philosophy, Strategy, Tactic       YUSWOHADY
                               Blog: www.yuswohady.com
                                     Twitter: @yuswohady
INTRODUCTION
THE FIRST
SOCMED MARKETING BOOK
     IN INDONESIA
Offline
                                                   Customer
                                                  COMMUNITY




     E=                    wMC 2
                                                              Online




Marketing ENERGY              Word of MOUTH (MOUSE)
(Horizontal Power)




                     “HORIZONTAL MEANS SOCIAL”
MARKETING 1.0     MARKETING 2.0

    VERTICAL         HORIZONTAL

    1 to Many        Many to Many




    Marketer as       Marketer as
   BROADCASTER        CONNECTOR
SITES YOU MUST VISIT
www.twitter.com
www.facebook.com
www.youtube.com
www.foursquare.com
www.flickr.com
www.wikipedia.com
www.slideshare.com
www.linkedIn.com
www.myspace.com
www.secondlife.com
Five Reasons Why
                 Business is Social


        !
              
               
Consumer    Conversation   Collaboration   Community    Collective
Generated                                              Intelligence
 Content
DEMOCRATIZATION
       OF
   RESOURCES

  SIZE ISN’T MATTER ANYMORE
REMEMBER...


 SOCIAL MEDIA AGE
        IS
SMALL BUSINESS AGE
THE FORMULA

Philosophy   Strategy      Tactic    Scorecard




H+C+P=R
Horizontal   Community    SocMed       Result
 Mindset      Approach    Platform
1
THE PHILOSOPHY
SOCMED MARKETING IS...



   NOT
HARD SELLING
SOCMED MARKETING IS...




  NOT
BLASTING
SOCMED MARKETING IS...




   NOT
SPAMMING
SOCMED MARKETING IS...




ABOUT
LOVING
TWITTER
   MARKETING
       IS
LOVE MARKETING
THE 8 SILA
OF TWITTER MARKETING

     #1. GIVING
#2. CONVERSATION
  #3. LISTENING
   #4. SHARING
    #5. CARING
   #6. EMPATHY
     #7. TRUST
 #8. FRIENDSHIP
LOVE IS GIVING

"It's not how much we give
but how much love we put
into giving” Mother Teresa
LOVE IS CONVERSATION

Market are conversations...
Conversations among human
beings sound human. They are
conducted in a human voice
Cluetrin Manifesto
LOVE IS LISTENING

Twitter is
the most poweful
listening tool
ever
LOVE IS SHARING
LOVE IS SHARING
LOVE IS SHARING
LOVE IS CARING
LOVE IS EMPATHY
LOVE IS TRUST


TWITTER
COMMUNITY IS A
TRUST SOCIETY
LOVE IS FRIENDSHIP

More sales are made with
friendship not salesmanship

To succeed you don’t need more sales techniques,
you need more friends
                                 Jeffrey Gitomer
VISIT AND CONTRIBUTE...
VISIT AND CONTRIBUTE...


    The coolest book writing
       cocreation project
          in Indonesia


www.twitislove.com
2
THE STRATEGY
COMMUNITY STRATEGY
               THE SIMPLE MODEL

                  COCREATION




                    TARGET


                   COMMON
                   INTEREST
               COMMON PURPOSE &
                   IDENTITY
                   CONSUMER


CONVERSATION                      ACTIVATION
STEP #1
      DEFINE YOUR TARGET CONSUMERS
                  STEP #2
       IDENTIFY COMMON INTERESTS

                  STEP #2
BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLE
  An SME that operates a pre-school
institution wants build a community
      of moms that concern with the
      development of their children.
#1. DEFINE YOUR TARGET CONSUMERS

                           EVANGELIST AND LOYAL
                             MOM CUSTOMERS

                                  THE GOAL




      CONVERSATION               ACTIVATION               COCREATION

         THE HOME:               THE EVENT:                THE BUZZ:
       Inspiring Moms          Inspiring Moms           Inspiring Moms
             Blog                    Award                Community




                                THE PROGRAM
                    VISIONARY MOMS, ORDINARY MOMS
                  Geographic: Urban, younger moms, 25-39
                  Demographic: Have todler, pre-school, AB
  Pshycographic: Modern, info freak, very concern about children development
                              THE CONSUMERS
#2. IDENTIFY COMMON INTERESTS
Common interest: They are very concern about the development of their children -
       their school, food, health, activities, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATION
               Invite customers to speak up
3
THE TACTIC
SOCMED PLATFORM



                SM      “THE ROAD”
              CHANNEL




           LANDING PAGE
            “THE HOME”
          COMMUNITY BLOG

  SM                             SM
CHANNEL                        CHANNEL
Every Company Is Media Company
               EC = MC
                    Tom Foremsky

 Because every company must create and publish content
           that attract its community member
MARKETING IS NOT ONLY ABOUT SELLING
             IT’S
           ABOUT
         FACILITATING
          YOUR COMMUNITY MEMBERS
CASE STUDY

                          YUSWOHADY


*note: narsis dikit nggak papa ya... Hehehe 
THE HOME




THE ROAD
THE HOME




           THE ROAD
THE HOME: BLOG
THE ROAD: BLOGDETIK
THE ROAD: TWITTER
THE ROAD: FACEBOOK NOTES
THE ROAD: FOURSQUARE
ACTIVATION: TWITTER CHAT
ACTIVATION: OFFLINE SEMINAR
ACTIVATION: CONVERSATION




                           Follower diajak
                           menyumbang
                           pemikiran mengenai
                           Consumer 3000
                           dengan menggunakan
                           hashtag #cc3000
FINALLY... THE RESULT 




                          Follower diajak
                          menyumbang
                          pemikiran mengenai
                          Consumer 3000
                          dengan menggunakan
                          hashtag #cc3000
ONE
MORE
THING
THE ESSENCE
  OF MARKETING
        IS


CREATIVITY
SOCMED MARKETING
        IS
   NOTHING
     WITHOUT

CREATIVITY
It’s creative


     I K L A N V I A G R A
1             Dramatic Presence
Inviting Curiosity & Specific Gesture               Granting Appeal & Fascination using Technology
2   Dramatic Temptation
                     Luring Excitement
3   Dramatic Size
    Creating Exaggeration
4   Dramatic Size
5   Dramatic Size




            There are better ways
               to make career.
            www.jobsintown.com
6   Dramatic Result
7



Dramatic Paradox

 Applying Contradiction
8
FINALLY...




A L W A Y S LEARNING
KEEP I M P R O V I N G
CHANGE ALL THE TIME
THANK YOU


     
  FOLLOW
@YUSWOHADY

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Social Media Marketing: Philosophy, Strategy, Tactic