In Slush14 I had a great opportunity to discuss our passion about happy reference customers, the key for product market fit and in turn commercial success. Marty Cagan has been a great inspiration for us to make reference customers a key success factor - thanks Marty!

1. Loves reference customers

2. Our Vision
The world’s favorite way to Buy
Our Purpose
Simplifying Buying
Our Product Vision
Make our customers feel like a regular Everywhere!

3. We help merchants grow their business
by increasing sales, optimizing costs and
expanding globally.

4. We are passionate about
making Buying experiences
Simpler and Safer.
We want to make
consumers feel Smarter
when they use Klarna.

5. 25,000,000 consumers
10% market
share in northern
Europe 1100 employees
Regulated by the SFSA
170 million
transactions
since day 1
200,000
transactions per
day
45,000 online retailers

6. Reaching product market fit… at scale
#*QN[)TCKN

7. Product leadership with reference customers!
a real customer
product is live 100%
paid real money
willing to tell others how
much she loves your product
aligned
with your
roadmap

8. reference customers
product market fit
Idea
commercial success
marketing sales

9. Love your reference customers - express your
true love with real constant value!

10. Thanks!