How Graphic Design Improved Life of Commuters in NYC
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This presentation showcases how graphic design drastically improved passengers flow in the NYC Subway.
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How Graphic Design Improved Life of Commuters in NYC
- 1. YVAN C. GOUDARD Manager Graphic Design
- 2. If you found yourself in the New York City subway in the 1960s, you were probably lost.
- 3. 6 millionfares / day carried by 9,000 trains
- 4. • Signs didn’t help you find your way. • Standards didn’t exist. • Even handmade lettering was common. • Mass confusion was the status quo.
- 8. 1966, New York City Transit Authority calls Unimark’s Graphic Design skills to the rescue. 02
- 10. • At one time the largest design firm in the world• Founded 1965 • Bankrupt 1977 • Leader in corporate design that is still widely followed • Rejected the idea of ‘designer-as-artist’, embraced standardization and systems • Emphasized the use of the grid as an organizational tool for corporate communications
- 11. Massimo Vignelli (1931 – 2014) • co-founder of Unimark • worked firmly within the Modernist tradition • focused on simplicity through the use of basic geometric forms
- 12. In 1970, they came up with a solution for the complex problem of NYC commuters. 03
- 14. To design architectural or transportation graphics means mostly to convey the information at the point of decision. Never before, never after. Massimo Vignelli
- 15. years
- 16. years
- 17. years
- 20. The system includes: • Panels of 1’x1’ for line identification and direction • 1’x2’ for information • 1’x4’ for direction • 1’x8’ for station identification
- 25. How the information is conveyed is a matter of interpretation, but even then there are quite precise rules for legibility, distance and size of type. Massimo Vignelli
- 30. Today 05
- 32. 656miles
- 33. 468stations
- 35. And still the same graphics standards used over the past 4 decades!
- 36. … even on digital media.
- 37. Styles come and go. Good design is a language, not a style. Massimo Vignelli
- 38. In brief, this is a perfect illustration of how design communicated the solution of a complex problem to a wide audience. 06
- 41. SEE YOU AT THE MIDFIELD TERMINAL
Editor's Notes
- Chicago based design firm Founded 1965 Downsized dramatically 1972 Bankrupt 1977 At one time the largest design firm in the world Major influence on direction of American design aesthetics Leader in corporate design that is still widely followed Rejected the idea of ‘designer-as-artist’, embraced standardization and systems Emphasized the use of the grid as an organizational tool for corporate communications Clients: American Airlines, Gillette, and New York Transit Authority which continues to use their trademarks and graphic standards.
- Chicago based design firm Founded 1965 Downsized dramatically 1972 Bankrupt 1977 At one time the largest design firm in the world Major influence on direction of American design aesthetics Leader in corporate design that is still widely followed Rejected the idea of ‘designer-as-artist’, embraced standardization and systems Emphasized the use of the grid as an organizational tool for corporate communications Clients: American Airlines, Gillette, and New York Transit Authority which continues to use their trademarks and graphic standards.
- The map was, indeed, riddled with anomalies, but that was the point. Its designer, Massimo Vignelli, had sacrificed geographical accuracy for clarity by reinterpreting New York’s tangled labyrinth of subway lines as a neat diagram. Each station was shown as a dot and linked to its neighbors by color-coded routes running at 45- or 90-degree angles. Mr. Vignelli had used his design skills to tidy up reality.
- Changing a confusing system
- Into a well organised system