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  1. 1. HaoWang 27748065 SONY 3DTELEVISION
  2. 2. Introduction of 3D television ■ Figure 1 : http://www.clickbd.com/bangladesh/895011-sony-22-65-lcd-led-3d-tv-lowest-pric in-bd-01611646464.html 3D television including • stereoscopic display • multi-view display • 2D-plus-depth • other form of 3D display
  3. 3. Advertising and branding features ■ Huge investment ■ Various way to promote ( traditional media, social media, official websites, etc.) ■ Use cinema and movies ■ Attractive slogan ( make believe)
  4. 4. SpecificAdvertisement ■ Sony make · believe: https://youtu.be/kRf9z8jJCQE Figure 2: http://www.dianliwenmi.com/postimg_2346379_15.html
  5. 5. Technology affordance ■ Specific features Interviews https://youtu.be/V7TvLBJ6Sso?t=20s Figure 3: http://www.groupon.my/deals/nation -deal/Mynd-Marketing/716384569
  6. 6. 3D function ■ 3D games ■ colored 3D glasses ■ 3D channels and enjoy ■ 3D home videos Figure 5 :http://www.digitaltrends.com/buying- guides/active-vs-passive-3d-tv-technology-whats-the- difference/ Figure 4: http://www.circuitstoday.com/working-of-3-d-tv
  7. 7. User experience ■ 3D special effect experience https://youtu.be/4xQb9Kl-O3E?t=1m12s Figure 6 http://www.myexception.cn/mobile/722005.html
  8. 8. General user experience Figure 7: http://www.amazon.co.uk/Sony-PlayStation-3D • Good but not great
  9. 9. conclusion ■ Advantages immersive images fast cuts camera angles engaging 3D games  Disadvantages Headache Disorientation few 3D content heavy 3D glass
  10. 10. Themes and arguments ■ 3DTV brings a new entertainment experience and raised our life quality,but the same time it cause some negative effect . ■ 3DTV provide lots of new function but 3D content is limited. ■ There still is doubt whether 3D television will succeed or fail.
  11. 11. Engaging with academic research ■ Choi, H. (2011). Current status of stereoscopic 3D LCDTV technologies. 3D Res, 2(2). ■ 3dtvguide.org, (2016). Playstation 3DTV - Powerful 3D GamingTechnology From Sony..... [online] Available at: http://www.3dtvguide.org/playstation-3d-tv.html [Accessed 12 Jan. 2016]. ■ Kushner, D. (2011). Sony vs. the hackers. IEEE Spectr., 48(5), pp.16-16. ■ Liang Zhang,Vazquez, C. and Knorr, S. (2011). 3D-TV Content Creation: Automatic 2D-to-3D Video Conversion. IEEETrans. on Broadcast., 57(2), pp.372-383. ■ MacManus, C. (2009). Sony Rebrands Itself, Drops 'like.no.other' And Adopts 'make.believe' - Sony Insider. [online] Sony Insider. Available at: http://www.sonyinsider.com/2009/09/02/sony-rebrands-itself-drops-like- no-other-and-adopts-make-believe/ [Accessed 7 Jan. 2016]. ■ Read, J. and Bohr, I. (2014). User experience while viewing stereoscopic 3D television. Ergonomics, 57(8), pp.1140-1153. ■ Sony.com, (2016). PS4 & PlayStation Vita Video Game Consoles | PlayStation | Sony US. [online] Available at: http://www.sony.com/electronics/playstation [Accessed 8 Jan. 2016]. ■ Sony.com, (2016). Sony Corporation of America: Sony EnhancesTotal Consumer Entertainment Experience With Innovative, Stylish Products at CES 2010. [online] Available at: http://www.sony.com/en_us/SCA/company-news/press-releases/sony-electronics/2010/sony-enhances- total-consumer-entertainment-experie.html [Accessed 12 Jan. 2016]. ■ ■

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