Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks. Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.

1. Riding the social media wave Yuval Zukerman, Molecular

3. Why Social Media

4. Social networks matter 40% Of the entire US Internet population use social network sites 40% of US population use social networks Why Social Media?

5. US Traffic Rankings Source: Hitwise, Oct. 2008 Why Social Media? Rank Website Market Share 1. www.google.com 6.17% 2. mail.yahoo.com 4.7% 3. www.myspace.com 3.91% 4. www.yahoo.com 3.78% 5. mail.live.com 1.94% 6. www.ebay.com 1.56% 7. search.yahoo.com 1.49% 8. www.facebook.com 1.24% 9. www.msn.com 1.17% 10. www.youtube.com 0.98%

6. 73% of Internet users worldwide have read a blog Why Social Media?

7. 34% of bloggers write opinions about products and brands Why Social Media?

8. Why Social Media? 49% of users made purchase based on social media recommendation

9. Social networks matter 55% of US teens have a social network profile Why Social Media? 55% US teens with social network profile

10. Social Networks Matter Social Networks are bigger than Porn Social networks are even bigger than porn online Why Social Media?

11. Why Social Media? Social networks help win elections

12. The friend factor Why Social Media?

13. Social Media Principles

14. The web is a conversation Social Media Principals

15. Participation Social Media Principals

16. Social Media Principals Sharing

17. Collective action Social Media Principals

18. The social graph Social Media Principals

19. Nothing new Social Media Principals

20. Social Media Principals

21. Coordination Social Network Principals

22. Who you am Social Network Principals

23. Social Media is…

24. Social Media is…

25. What it means to you

26. Your message is no longer yours What it means to you

27. So you have a blog. Now what? What it means to you

28. Time Views

29. The momentum effect What it means to you Blog Blog Blog

30. You are not a destination What it means to you

31. And you can do it too!!!

32. Social networks and you

33. Hello, my name is: MySpace Social network and you

34. Hello my name is: Facebook Social network and you

35. Pimp my MySpace Social network and you

36. Friend the virtual me Social network and you

37. Characteristics Characteristics Social network and you

38. Weighing your options Worldwide Growth among Selected Social Networking Sites, Total Worldwide Audience, Age 15+ , Home and Work Locations Source: comScore World Metrix Usage Worldwide Social network and you Total Unique Visitors (000) Jun-2007 Jun-2008 % Change Total Internet : Total Audience 778,310 860,514 11% Social Networking 464,437 580,510 25% FACEBOOK.COM 52,167 132,105 153% MYSPACE.COM 114,147 117,582 3% HI5.COM 28,174 56,367 100% FRIENDSTER.COM 24,675 37,080 50% Orkut 24,120 34,028 41% BEBO.COM 18,200 24,017 32% Skyrock Network 17,638 21,041 19%

39. Weighing your options Usage U.S. Social network and you Rank (by UA) Top Social Networking Sites: Sept. 2008 Sept. 2007: Unique Audience (in 000s) Sept. 2008: Unique Audience (in 000s) % Growth: Year Over Year 1 Myspace.com 58,581 59,352 1% 2 Facebook 18,090 39,003 116% 3 Classmates Online 13,313 17,075 28% 4 LinkedIn 4,075 11,924 193% 5 Windows Live Spaces 10,275 9,117 -11% 6 Reunion.com 4,845 7,601 57% 7 Club Penguin 3,769 4,224 12% 8 AOL Hometown 7,685 3,909 -49% 9 Tagged.com 898 3,857 330% 10 AOL Community 4,017 3,079 -23% Source: The Nielsen Company, Custom Analysis (September 2008).

40. Weighing your options Fastest Growing Social Sites and Highest Indexing Age Groups (U.S.) Social network and you Social Network Site Highest Indexing Age Group Facebook 25-34 LinkedIn 35-49 Reunion.com 55-64 Tagged.com 35-49 Source: The Nielsen Company (10/2008)

41. Taking The Plunge

42. Integrated placement Taking the plunge

43. Friends with my water Taking the plunge

44. Facebook Pages Taking the plunge

45. When brands don’t care Taking the plunge

46. Doing it right Taking the plunge

47. Authenticity Taking the plunge

48. Superimposed Taking the plunge

49. The Facebook Platform Taking the plunge

50. OpenSocial Taking the plunge

51. Tweet! Taking the plunge

52. Get Help Taking the plunge

53. How we do it Taking the plunge

54. Taking the plunge

55. Taking the plunge

56. Key Takeaways

57. Be relevant Key Takeaways

58. Key Takeaways Web 1.0

59. Web 2.0 Key Takeaways

60. Embrace social media Key Takeaways

61. Be honest Key Takeaways

62. Q & A