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Organisation                                                                 In Store                                                                                DOOH
                                                                                                     Blogger                         Blog Search                                          In-Flight
Structure:                                    Digital POS                                            Outreach                        Engines                   Blog
                                                                                                                                                               Aggregators                Advertising

“Web Model”                                                               Blogs                                                  Social                                               Photo
                                                                                                                                 Bookmarking                                          Blogs                          In-Car
                                                                                                        Wiki                                               Folksonomy                                                Advertising
                                                                             Social                                                                                                             Virals
                           Portal                                            Computing                                                                                         Content
                                                                                                                                 Ad                                            Infographics
                                                                                                          Ad Networks            Platforms
                                                                                                          incl. Social                             Ad                          & Memes
                                                                                          Display                                incl. Social      Exchanges                                                                         ATM
                                                                                          Advertising                                                                                                                                Advertising
                                                                                                                                                                                               Content
          Special                                                                                                                                                       SEM                    Curation
          Interest                               Teleweb


                     Social APIs                                Mobile OS                                                  Brand                                                SEO
                                                                                                                                                                                                           Content
                     Integration                                                                    Product
                                                                                                                                                HR                                                         Syndication
                                              SMS                                                   Mkting
                                                                                                                                   IT                                                 Social
                                                             App Dev                                                                                                                                                           SMO
                                                                                                                                                                                      Search
                                                             Platforms                  Partner
   News                                                                                                                                                      EComm
                                                                                        Mgmnt                                                                                                                                                  Interactive
             Analytics &                                                                                                                                                                                       Content                         & TV
             Social                      Email
                                                       App Stores                                                                                                                         Mobile               Partners




                                                                                                                                                Delivery
                                                                                                          Cloud
             Listening &
             Monitoring
                                                       / In-App
                                                                                   Analytic
                                                                                                                            CEO                                                           Search

                                                                                      s                                                                           B2B                                          Micro-
                                                                                                                          Propositions                                                                         Casting
                                                                                                                                                                                     Answer
                                                                                                                                                                                     Engines                                                       Smart TV
                                                              Location
                                                              Based                                                                                                                 Hitwise,
                                          E-CRM                                             Marketi
                                                                                                                                                                                    Quantcast
                                                                                             ng                                                            CRM
                     Social Media
    Online           Mgmnt Tools                                                                                                                                                                          Webcasts
    Media                                                        Mobile Ad                                    PR &                  Cust.
                                                                 Networks                                    Comms                 Services                                    Comscore
                                                                                                                                                                               Nielsen                                   UGC
                                                    Online
                                                    Care                     Mobile                                                                                                                                                   DVR / PVR
                                                                             Payments                                                                                   Market
                                    Social                                                                                                                              Research           Podcasts                                   / PTV
                                    Enterprise                                            M-
                      PC                                                                  Commerce                                                                                                         Meetups/
                                                                Rich Media                                                       Devices           Mobile                                                  RFID
                                                                                                          Operators                                                            Web Radio
                                                     Other
                                                                                  Ratings &                                                                  Own
                                                     Social                                                                                                                                                          Games
                                                                                  Reviews                                                                    Websites                  In-App Social
                                     Tablet          Networks                                           Adserver                   Onsite                                                                            Console
                                                                                                                                                                                       Integration
                                                                         Google                                                    Search

By Zohe Mustafa                                                                                                                                                   Social
                                                                                                                                                                  Ecosystems                   In Game
Twitter:- @Zohe                                                  DVB                                  Twitter                      Facebook

5 March 2012                                                                                                                                                         Digital
                                                                                                                                                                     Devices
                                                                                                  NFC / Bluetooth                  Mobiles

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Digital Transformation: Digital Marketing Operating Model. The Organisational Web.

  • 1. Kiosk Organisation In Store DOOH Blogger Blog Search In-Flight Structure: Digital POS Outreach Engines Blog Aggregators Advertising “Web Model” Blogs Social Photo Bookmarking Blogs In-Car Wiki Folksonomy Advertising Social Virals Portal Computing Content Ad Infographics Ad Networks Platforms incl. Social Ad & Memes Display incl. Social Exchanges ATM Advertising Advertising Content Special SEM Curation Interest Teleweb Social APIs Mobile OS Brand SEO Content Integration Product HR Syndication SMS Mkting IT Social App Dev SMO Search Platforms Partner News EComm Mgmnt Interactive Analytics & Content & TV Social Email App Stores Mobile Partners Delivery Cloud Listening & Monitoring / In-App Analytic CEO Search s B2B Micro- Propositions Casting Answer Engines Smart TV Location Based Hitwise, E-CRM Marketi Quantcast ng CRM Social Media Online Mgmnt Tools Webcasts Media Mobile Ad PR & Cust. Networks Comms Services Comscore Nielsen UGC Online Care Mobile DVR / PVR Payments Market Social Research Podcasts / PTV Enterprise M- PC Commerce Meetups/ Rich Media Devices Mobile RFID Operators Web Radio Other Ratings & Own Social Games Reviews Websites In-App Social Tablet Networks Adserver Onsite Console Integration Google Search By Zohe Mustafa Social Ecosystems In Game Twitter:- @Zohe DVB Twitter Facebook 5 March 2012 Digital Devices NFC / Bluetooth Mobiles

Editor's Notes

  1. Check Technorati Author Zohe Mustafa or search for Blog Title “Digital Transformation: Digital Marketing Operating Model. The Organisational Web” for the article behind this slide Alternatively read the article on http://www.zohe.co.uk