Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 9 February 2012. Updated from previous slide pack.

1. a speed date with
design
thinking
Zaana Howard | QUT

2. zaana howard
associate lecturer | information systems school
science and engineering faculty | queensland university of technology
phd candidate | swinburne university
tweeting?
#VALA2012 #BCE @zaana

3. your mission:
redesign the
grocery shopping
experience
based on the experience
of a group member.

4. start by gaining empathy.
interview
3 mins

5. start by gaining empathy.
interview again:
dig deep
3 mins

6. reframe the problem.
capture findings
needs: what are they trying to do?
insights: what have you learned
about the person?
4 mins

7. reframe the problem.
define problem statement
(user)________ needs to
____________________
_______________(need)____________ because
_______(insight)______________________________.
3 mins

8. example.
(user)
a global sportswear company
(need)
needs to redesign their employee
performance review system
(insight)
because it is inconsistent, time
consuming and does little to
improve work practices

9. idea generation.
sketch 3-5
radicaluser’s needs.
to meet your
ideas
5 mins

10. idea generation.
share your solutions &
capture
feedback
4 mins

11. iterate based on feedback.
reflect & generate
a new solution
sketch your big idea,
note details if necessary!
4 mins

12. build and test.
build your solution.
make something the person
can interact with.
5 mins

13. build and test.
share your solution
& get feedback.
what worked | what needs to be improved
questions | ideas
4 mins

14. done!
Adapted from ‘An introduction to design thinking: redesigning the gift giving
experience’ by Hassno Platner Institute of Design at Stanford.

15. show
& tell
each group
60 secs

16. quick
a
look at the
process

17. the design squiggle
Daniel Newman, Central Office of Design

18. design thinking "
modes
Hassno Platner Institute of Design design thinking modes

19. non-linear "
process

20. diverge &
converge
flare
focus
Hassno Platner Institute of Design, Stanford University

21. so…
what is
design
thinking?

22. one of many definitions
(& none are quite right…)
design thinking uses the
designers sensibility & methods
to match peoples needs with
what is technologically feasible &
what a viable business strategy
can convert into customer value
& market opportunity
tim brown

23. design thinking uses a
human centred, creative,
iterative, practical approach
to problem solving.
tim brown

24. design thinking taps
into capacities we all
have but are often
overlooked by more
conventional problem
solving practices
tim brown

25. design thinking core values
human centredness |
inquiry | empathy | iteration
action orientation |
collaboration | reflection |
comfort with ambiguity |
visualisation & prototyping

26. design thinking tools
interviews | observation |
conversation | synthesis |
visualisation | heuristics |
prototyping + + +

27. so…
why
design
thinking?

28. it
starts
with…
We are Snook
http://web.fumsi.com/go/article/use/64147

29. ultimately about
understanding
needs

30. we increasingly expect
sophisticated experiences
that are emotionally
satisfying and meaningful…
design thinking is an
approach for imagining
these experiences
Brown, 2008

31. so…
design thinking...
what for?

32. design thinking for
solving wicked problems |
designing (human) systems
& services | organisational
change & transformation |
social innovation | product
development

33. micro
macro

34. engagement

36. if libraries are not willing to become
obsolete than that is exactly what’ll
happen to them. "
"
throw out the library completely, "
start with value and how to co-create
it, and then you’re designing the new
library…"
get people engaged in your service
and it will grow naturally."
"
Arne van Oosterom,
Design Thinkers"
"

37. so…
design thinking…
what next?

38. empathise
listen, share,
contribute,
reflect

39. be curious.
ask why.
rinse. repeat.

40. observe.
what? how? why?

41. reflect.
what works?
what doesn’t?
what could be
better?

42. experiment
make, test,
reflect

43. where to from here?
it’s a choose
your own
adventure

44. thankyou
zaana howard
z.howard@qut.edu.au
zaanahoward.com
@zaana