Case study of Lean UX implementation at Recurly.

1. LEAN UX IS HAAAARD
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2. LEAN UX SURVEY
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3. LEAN UX SURVEY
‣ Smaller companies:
Discovery & Engineering
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4. LEAN UX SURVEY
‣ Smaller companies:
Discovery & Engineering
‣ Larger companies:
Geography & Culture
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5. LEAN UX SURVEY
‣ Smaller companies:
Discovery & Engineering
‣ Larger companies:
Geography & Culture
‣ Difficulty: 7.7
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6. LEAN UX SURVEY
‣ Smaller companies:
Discovery & Engineering
‣ Larger companies:
Geography & Culture
‣ Difficulty: 7.7
‣ After 2 months: 6.6
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7. LEAN UX SURVEY
‣ Smaller companies:
Discovery & Engineering
‣ Larger companies:
Geography & Culture
‣ Difficulty: 7.7
‣ After 2 months: 6.6
‣ 11% decrease
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8. CULTURE IS A UX PROBLEM
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9. CULTURE IS A UX PROBLEM
‣ UXers have unique strengths
‣ “Everything is UX” -@mntgmry
‣ Apply your complex problem solving
intelligence to company culture
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10. CHIN UP THROUGH THE CRAP
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11. C
R
A
P
CHIN UP THROUGH THE CRAP
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12. C
R
A
P
riticism
CHIN UP THROUGH THE CRAP
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13. C
R
A
P
riticism
ejection
CHIN UP THROUGH THE CRAP
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14. C
R
A
P
riticism
ejection
ssholes
CHIN UP THROUGH THE CRAP
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15. C
R
A
P
riticism
ejection
ssholes
ressure
CHIN UP THROUGH THE CRAP
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16. Friday, May 3, 13

17. Give a shit about the people who
have to use what you design.
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18. Lean UX gives us ammunition
to institutionalize empathy
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19. Lean UX gives us ammunition
to institutionalize empathy
Turns “give a shit” into a company-wide objective.
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20. LEAN UX - JEFF GOTHELF
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21. LEAN UX PRINCIPLES
Dealing With the Team
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22. 1. Cross-Functional Teams
2. Small, Dedicated, Co-located
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23. 1. Cross-Functional Teams
2. Small, Dedicated, Co-located
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24. 1. Cross-Functional Teams
2. Small, Dedicated, Co-located
‣ Tough in practice
‣ Group desks, daily check-ins.
‣ You’re a team. Act like it.
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25. 3. Build Shared Understanding
4. Externalize Your Work
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26. 3. Build Shared Understanding
4. Externalize Your Work
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27. 3. Build Shared Understanding
4. Externalize Your Work
‣ Meeting-phobia
‣ Don’t let the bastards get you
down
‣ Timebox & assign timekeeper
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28. 5. Removing Waste
6. Get out of the deliverables biz
‣ Waste is in the eye of the beholder
‣ Appropriate amount of deliverables
‣ Appropriate level of fidelity
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29. 7. Making Over Analysis
8. Learning Over Growth
‣ “If I just had 3 months, I could build it
right and it would be perfect.”
‣ “I don’t want to build throwaway
code / wireframes / mockups.”
‣ It’s easier to edit than to author
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30. 7. Making Over Analysis
8. Learning Over Growth
‣ “If I just had 3 months, I could build it
right and it would be perfect.”
‣ “I don’t want to build throwaway
code / wireframes / mockups.”
‣ It’s easier to edit than to author
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31. 9. Small Batch Size
‣ Helps with those who have a
hard time with MVPs
‣ Build a “bridge” to solve
immediate problems
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32. 9. Small Batch Size
‣ Helps with those who have a
hard time with MVPs
‣ Build a “bridge” to solve
immediate problems
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33. LEAN UX PRINCIPLES
Dealing with Management, Investors, and Stakeholders
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34. 10. Problem-Focused Teams
11. Outcomes, Not Outputs
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35. 10. Problem-Focused Teams
11. Outcomes, Not Outputs
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36. 10. Problem-Focused Teams
11. Outcomes, Not Outputs
‣ What looks like stubbornness
might be lack of direction
‣ Answer WHY, WHAT, WHEN
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37. 12. Permission to Fail
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38. 12. Permission to Fail
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39. 12. Permission to Fail
‣ Experimentation ▶ creativity ▶
innovative solutions
‣ Fail covertly, link success to
experimentation.
‣ Don’t always ask permission
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40. 13. Say No to Rockstars & Gurus
‣ High performers good, big
egos bad
‣ Short term = Good
‣ Long term = Bad
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41. LEAN UX PRINCIPLES
Dealing With Customer Feedback
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42. 14. Continuous Discovery
15. GOOB / User-Centric Discovery
‣ Test early, test often
‣ Be suspicious of assumptions
‣ Stalk customers! (analytics, live chat)
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43. 1. Cross-Functional Teams
2. Dedicated, Co-located
3. Shared Understanding
4. Externalize Your Work
5. Removing Waste
6. Appropriate Deliverables
7. Making Over Analysis
15. User-Centric Discovery
14. Continuous Discovery
13. No to Rockstars
12. Permission to Fail
11. Outcomes, not Outputs
10. Problem-Focused Teams
9. Small Batch Size
15 LEAN UX PRINCIPLES
8. Learning Over Growth
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44. THANKS!
@zachalbert
(with GIF support by @gesa)
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