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Friday, May 31, 13
Lean UX is Haaaard
Friday, May 31, 13
How hard, exactly?
(from 51 survey responses)
Friday, May 31, 13
Biggest Challenges
‣ Entrenched waterfall culture
‣ Geographic separation
‣ Working with engineering
‣ Continuous customer discovery
Friday, May 31, 13
Lean UX by Jeff Gothelf
Friday, May 31, 13
Why Agile/Lean UX?
Friday, May 31, 13
This is your product.
Friday, May 31, 13
(via @TriKro on GrasshopperHerder.com)
This is your job.
Friday, May 31, 13
Lean UX turns “give a shit
about the customer” into a
company-wide objective
Friday, May 31, 13
Empowers Engineers
Builds trust with Mgmt
Everyone gets to make
the customer happy
1.
2.
3.
Friday, May 31, 13
Lean UX Framework:
Collaboration
Cross-functional Teams
Small, Dedicated, Co-located
No Rockstars or Gurus
Shared Understanding
Externalize Your Work
Friday, May 31, 13
Cross-functional Teams
Small, Dedicated, Co-located
No Rockstars or Gurus
Shared Understanding
Externalize Your Work
Lean UX Framework:
Collaboration
Friday, May 31, 13
Cross-functional Teams
Small, Dedicated, Co-located
No Rockstars or Gurus
Shared Understanding
Externalize Your Work
Lean UX Framework:
Collaboration
Friday, May 31, 13
Get out of the deliverables biz
Problem-Focused Teams
Outcomes, Not Outputs
Permission to Fail
Lean UX Framework:
Management
Friday, May 31, 13
Get out of the deliverables biz
Problem-Focused Teams
Outcomes, Not Outputs
Permission to Fail
Lean UX Framework:
Management
Friday, May 31, 13
Remove Waste
Making Over Analysis
Learning Over Growth
Small Batch Size
Lean UX Framework:
Better Product
Friday, May 31, 13
Remove Waste
Making Over Analysis
Learning Over Growth
Small Batch Size
Lean UX Framework:
Better Product
Friday, May 31, 13
Remove Waste
Making Over Analysis
Learning Over Growth
Small Batch Size
Lean UX Framework:
Better Product
Friday, May 31, 13
Remove Waste
Making Over Analysis
Learning Over Growth
Small Batch Size
Lean UX Framework:
Better Product
Friday, May 31, 13
Lean UX Framework:
Customer Discovery
Continuous Discovery
GOOB:
Customer-centric Research
Friday, May 31, 13
Continuous Discovery
GOOB:
Customer-centric Research
Lean UX Framework:
Customer Discovery
Friday, May 31, 13
Thanks to @TriKro for permission to use his awesome artwork
The framework that helps accomplish
this is the right one to be using
Friday, May 31, 13

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A Framework for Implementing Lean UX