effective_action-based_copywriting-heather_lloyd_martin.ppt

Effective Action-Based Copywriting SEO Copywriting Makeover Presented by: Heather Lloyd-Martin CEO, SuccessWorks

SuccessWorks Overview ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What we look for…

Keyphrase choices ,[object Object],[object Object],[object Object]

Title construction ,[object Object],[object Object],[object Object],[object Object]

Copy structure, tone and feel ,[object Object],[object Object],[object Object],[object Object],[object Object]

Copy structure, tone and feel - Think “longer copy” whenever possible. Don’t be afraid of text (but don’t put it all on one page.) - Include your keyphrases throughout the entire page.

Benefit Statements Why would someone buy from you rather than the competition? Purchasing is an emotional decision…

Call to action? What is the reader supposed to do?

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effective_action-based_copywriting-heather_lloyd_martin.ppt

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