forums_and_communities_building_ma-chris_tolles.ppt

Topix Your town . Your news . Your take . Chris Tolles CEO [email_address]

What is Topix? Local News Local Discussion Local Advertising

Engagement from 20,000 cities and towns

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topix has used technology to build a platform for local voice online Overview

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Mindshare Interactive iMedia, 2008 Participation from people in over 20,000 US localities monthly Audience

Building Community Two (Equally) Big Problems Getting Participation Dealing with it

Building participation Product Management 101 Provide something people want to use Provide something no one else does

Building Participation Easy Easy to participate Easy to find Easy to understand Easy to come back Easy to see the unique value

Dealing with Participation Security is policy Don’t go down Have one Do as little as possible But do it tech matters They are trying to get you Look for the attack on the system

forums_and_communities_building_ma-chris_tolles.ppt

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