Please note that this is highly confidential and only to be used in consideration of the panel submission. Also, this is just a representation of the company and content that will be discussed, and will not be used in during the panel in any way. We've included this to demonstrate our acquisition methods and SGN's credibility as a major social-mobile games publisher.
2. WHAT IS SOCIAL & CASUAL GAMING?
$4 BILLION
Breakdown of Virtual goods 6 Online Gaming is the #2 Activity DAILY GAME PLAY STATS 5
on the Web 1
Gross Dollars Spent # Transactions
TOP 5 Online 54% 46% 53% 66%
Maps / Levels 2nd Activities in 2010
Virtual Gifts
Power-Ups Social Networks
Wearables Online Games
Weapons E-mail
Subscription… Portals
In-Game Currency Instant Messaging
Women make up 59% Smartphone & Tablet
0 10 20 30 40 50 of Adult Social Gamers 4 game play
VIDEO GAMES ARE GOOD FOR YOU 2 BETTER ENGAGEMENT & CONVERSION 3
Participants in a depression relief study saw a 57% 40% of consumers who engaged with a movie in social
decline in depression symptoms & a 65% increase games went on to buy online tickets. There is also a
in overall mood after playing casual video games. 30x better response to get people to file taxes.
1 Nielsen Aug 2010 2 East Carolina University's Psychophysiology Lab Feb 2011 3 Omma Social Conference June 2011 4 Forrester May 2011 5 Ipsos OTX May 2011 6 KBCB 09 COMPANY CONFIDENTIAL 1
3. SOCIAL GAMING NETWORK
HIGH
QUALITY
BRAND SAFE
3,200+ 12 in 10 10M+ 35M+ 80M+ 80M+
games across 12 titles in the Top monthly mobile Monthly active Mobile Installs Facebook Installs
multiple platforms 10 on iTunes. 3, #1 sessions users
Amazon Store titles
{ L O W D U P L I C AT I O N O F A U D I E N C E A C R O S S N E T W O R K & P L AT F O R M S }
COMPANY CONFIDENTIAL 2
4. LONG HISTORY OF HIGH QUALITY HITS
TOP HITS
Fluff Friends Rescue – Top 2
SGN – MOBILE SOCIAL GAMING PIONEER Mini-Café – Top 15 Hit
• Consistent Producer of Top Hits iBowl – Top 5 App. Top 25 Most Popular Game of
• First iOS Game Developer to Make Use of All-Time
F.A.S.T. – Top 10 Hit
iPhone Accelerometer for Game Controls iGolf – Top 5 Hit
• Catalogue of 30 Games Skies Of Glory – Top 10 Hit
Mini Tycoon Casino – Top 25 Hit
• Featured in Apple TV Spots
35M+ 10M+ 200Khrs 1:6
Mobile installs game sessions Per month of 1 out of every 6
per month gameplay on iPhones has an
SGN properties SGN App
COMPANY CONFIDENTIAL 3
5. MINDJOLT.COM
AD OPPS
Roadblock
Skin
*Main App & Site Video
Display
Action
MINDJOLT Genre
Sports Game Integration
DEMOGRAPHIC
Micro-Transaction
Shooter PROFILE Mobile
Strategy
PLATFORM ON
Casino
Puzzle
0% 50% 100%
20M+ 500M+ 115M+ 250M+
reach monthly impressions Minutes spent
250
Monthly game
uniques across network playing games plays
4
6. THE HALLPASS MEDIA NETWORK
AD OPPS
Roadblock
Skin
HallPass Video
GirlGames Display
HALLPASS Genre
GuyGames
Game Integration
CookingGames DEMOGRAPHIC
Micro-Transaction
CoolGames PROFILE
VirtualPets
PLATFORM ON
TacticsArena
StickGames
DressUp
Juegos Gratis
WordGames
DressupGal
DressupPink
GirlSoCool
12M+ 300M+ 100M+ 30M
reach monthly impressions Minutes spent Monthly game
0% 50% 100% uniques across network playing games plays
COMPANY CONFIDENTIAL 5
7. 360º MULTI-PLATFORM MEDIA NETWORK
DISPLAY ADS VIDEO IN-GAME INTEGRATION
MOBILE MICRO-TRANSACTIONS APPLICATIONS
COMPANY CONFIDENTIAL 6
9. CASE STUDIES
Flight: 12/27/10 - 3/27/11
Objective:
• Speak to a disappearing “soap opera” audience and
recapture time spent with that target.
• Generate top of mind awareness for the brand in a non-
intrusive manner
Solution:
• Custom game skin and integration overlayed onto existing
game play.
• Editorial Integration to drive awareness and game plays
Key Client Success Metrics:
• Over 325,000 game plays
• 325,000+ minutes of time spent with brand (average game
play lasted :60 seconds)
COMPANY CONFIDENTIAL 8
10. CASE STUDIES
Flight: 6/02/11 - 6/20/11
Objective:
• To increase awareness with enthusiasts in a key
demographic of premier episodes
Solution:
• Custom Game Genre Roadblock of Food Games on
MindJolt capturing enthusiasts and influencers across
applications and web.
Key Client Success Metrics:
• MasterChef debuted in 2nd place in both of it’s time slots
• 92% of users watched the pre-roll through completion.
Editorial Support and Integration:
• 120% vs investment in editorial support of campaign
COMPANY CONFIDENTIAL 9
