1. Social media An online conversation

2. Vision Be a relevant brand in the social media landscape and stimulate positive word of mouth through actively managing online conversations.

3. Vision “It’s not about you, but about the ideas you want to share with others.” Steve Case on Twitter

4. Marketing Strategy Channels Tone Advertising Social media Frontier Application development Agency In-house Analytics Monitoring application Market research analyst

5. Strategy Channels Networks Facebook YouTube Twitter LinkedIn Flickr, etc. Blog Tone Personal Cool “Top Tweet”

6. Channels by size Use Would look into

7. Of Mashable founder and CEO Pete Cashmore’s “10 Web trends to watch in 2010,” I recommend Frontier look into the following: Channels by trends

8. PayPalX Amazon’s mobile payments platform for developers Mobile payments

9. Foursquare Reward mayors Gowalla Brightkite Google Latitude Location-sharing services

10. Animals Contests Social gaming

11. Tone: Top tweet 3,500+ image views

12. Advertising Advertising For social media on Frontier E.g. Twitter link on website, ticket jackets, email For social media on social media E.g. “Like” Frontier Facebook on Facebook ad For Frontier on social media E.g. Promote fare sale on Facebook and Twitter Application development (Facebook) Agency (Room 214) In-house (GAVS)

13. Analytics Monitoring application Radian6 Visible Technologies Market research analyst Collect data Employ data

14. LISTEN Interact Surprise and delight