Demystifying MOOCs!

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Presentation slides for my 1-day MOOC workshop at Universiti Kebangsaan Malaysia (UKM) on the 13 April, 2013.

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Demystifying MOOCs!

  1. DEMYSTIFYINGMassive Open Online Courses MOOCs! Zaid Ali Alsagoff
  2. “…The single BIGGEST CHANGE in education since the printing press.“ Anant Agarwal (President, edX)
  3. Can ____ Rescue the World of Learning? MOOC OER
  4. Open Educational Resources (OER)? Good Starting Point for OER! Let’s now FOCUS ON….
  6. 1. MOOC2. xMOOCs3. cMOOCs4. MOOC Challenges5. MOOC Strategy6. Moving Forward
  7. Educational Delivery Models
  8. Primary Models
  9. 1 MOOC
  10. Image Source:
  11. What is a MOOC?MassiveOpenOnlineCourse Extracted from an infographic: A type of online course aimed at large-scale interactive participation and open access.
  12. 2007 David Wiley: open wiki-based course Alec Couros: Social media and Open Education2008 ‘CCK08’ and other open courses ‘MOOC’ term coined2011 Stanford University’s Fall Class attracts 160,000+ enrolments2012 Professor leaves Stanford to cofound UDACITY MIT launch MITx 2 Stanford Professors launch COURSERA MIT and Harvard launch edX2013 The world is MOOCified! Adapted from (Slide 9):
  13. Types of MOOCs?cMOOC xMOOC
  14. xMOOC Vs. cMOOC? “xMOOC is based on a model around a more traditional‘teacher-student’ knowledge transfer and are offered by the large scale organisations like Udacity, Coursera, and edX.” - David Hopkins “cMOOCs focus on knowledge creation and generation whereas xMOOCs focus on knowledge duplication” - George Siemens
  15. Instructional Design Approaches Approaches Examples 1. Crowd-sourced • Peer-review (peer-grading) interaction & • Group collaboration (Wikis) feedback • Blogs (assignments) • Micro-blogging (Twitter) • Facebook & Google+ (Discussion/Group Work) • RSS feeds (aggregation) • Other Social Media/Web 2.0 tools. 2. Automated • Quizzes feedback • Exams • Auto-corrected simulations • Etc.cMOOCs rely on approach 1, while xMOOCs rely more on approach 2 to empower large participation and open access learning. Adapted from:
  16. 2 xMOOCs
  17. xMOOC Example? STANFORD UNIVERSITY EXPERIMENT Sebastian Thrun and Peter Norvig offered a "Introduction to Artificial Intelligence" course online to anyone, for free. A few weeks later, over160,000 students in more than 190 countries enrolled in their first class.
  18. More Importantly…23,000 students passed (253 got perfect scores) 410 online students outperformed the top Stanford student! Students were teaching students (Q&A voting system). Students themselves translated the class for free from English into 44 languages.More: More:
  19. Then Sebastian Thrun LeftStanford University and co-founded Udacity…
  20. Is a for-profit educational organization founded by…
  21. Udacity’s Mission is toBring accessible, affordable, engaging, and highly effective higher education to the world. Higher education is a basic human right!
  22. Udacity’s Learning Flavor?
  23. All Courses Have an OverviewWith a Short Introduction Video (1 min or less)!
  24. Every Course Has Lessons With… 2 11. Short Video Tutorials - 3 min or less. 32. Problem Sets - Exercises and quizzes.3. Office Hours - Recorded discussions of questions asked in the ‘Discussions’ area.
  25. 1 1. Simplified navigation and access. 2. Videos are uploaded to YouTube and embedded. 3 3. Show-how tutorials (No Lectures) with Passionate voice (narration) 4. Unique Discussions and instructor notes. 5. You can Ask a Question related to each video. 14 25
  26. Course Wiki Empowers Everyone to Edit and Contribute!
  27. Dedicated Discussion Area (Forum)
  28. Use Meetup to Connect Students toMeet up and study together in the physical world!
  29. Course AssessmentAssignments Each course includes a number of problem sets. There are no due dates for these and they will be similar to the in-class quizzes. You will receive instant feedback on these questions and you can try them as many times as you like.Final Exam Once the final exam is available you may take it at any time.Testing Options Proctored exams: Pearson VUE testing center or online proctored exam on the site. “Testing Kit" to any institution for a low fee if they are interested in providing proctored exams on the courses.Final Grade Determined by your (final) exam grade. More FAQs:
  30. Mastery / Certificate / CreditsMastery (Coming Soon) Mastery points are earned when you complete certain questions correctly in a course. Four different mastery levels (accumulating mastery points).Certificate Once achieved a mastery level (1-4) you can download the certificate.Credits All courses have final assessments (exams) that you can take on your own to earn mastery and receive Udacity certificates (Free, but no college credit). Certification for courses provided together with partner organizations might be for a fee and might provide a path to receive credit for them. More FAQs:
  31. Personal 5-Point Verdict!POSITIVE1. Great video tutorials and learning activities.2. Consistent design, quality and navigation.NEGATIVE3. Only courses for ‘Tech’ geeks!4. Lacks (varied) innovation in course design.OVERALL5. Needs more flexibility and innovation in course design (and course types) to survive!
  32. Coursera is a for-profit educational technology company founded by computer science professors Andrew Ng and Daphne Koller from Stanford University.
  33. “In 25 years of observing higher education, Ive never seen anything move this fast.” - Mitchell Stevens Source:
  34. Coursera“…Envision a future where the top universities are educating not only thousands of students, but millions...”“…Hope to give everyone access to the world-class education that has so far been available only to a select few. …”
  35. 330+ Courses & Growing Fast…330+ courses from 62 top Universities around the world to choose from…WOW!
  36. Each Course Provides an Intro Page with… Intro videos are uploaded to Course details and a short introduction video (1-3 min) to excite you to sign up!
  37. Coursera Course Pages Look like…Typical LMS courses! Course content, information and learning activities are organized and outlined for easy access.
  38. Video Lectures Video recording quality and design varies from CRAP TO GREAT! 31. Video Lectures are chunked (1 – 15 min segments) and can be downloaded (MP4).2. Often (scripted) video recordings whereby the experts illustrates or talks to you (not lecturing a class).3. Resources for each video segment can be easily accessed and downloaded (PDF, PPT, Subtitles, etc.).
  39. Discussion Forums & FAQs 1 21. Various types of forums to support the social learning process.2. You can vote up, vote down or flag questions and replies (posts with highest votes will appear top).3. Students usually answer other students’ questions and feedback.
  40. Coursera WikiCourses have a Wiki (space) and students are empowered to contribute to it (e.g. Video Subtitling to other languages).
  41. Coursera also uses Meetup toEncourage students to meet up for a chat or group study in the physical world!
  42. Course Assessment? 21. Students are required to do quizzes, exercises, and assignments throughout the course.2. Written assignments are usually peer-graded (peer-assessment).3. Your assignment grade will only be shown once you have peer-graded 3 to 5 (varies) randomly selected student assignments (auto-generated). Rubrics are shared to guide you.4. The assignment grade you receive is the median of all the peer grades. Coursera Peer- grading methods:
  43. Certification? Courses where you earn a certificate are considered successfully completed. If a certificate was not offered for the course, Coursera will use the professors definition of successful completion if one is available. Source:
  44. Personal 5-Point Verdict!POSITIVE1. Great collection of courses, which is still growing fast.2. Empowers partners to explore new learning innovations.NEGATIVE3. The quality varies from crap to great.4. No opportunities to interact live with most Professors.OVERALL5. Coursera will find it difficult to maintain quality as it grows. Soon, top universities will start to abandon it for…
  45. edXA not-for-profit enterprise of its founding partners Harvard University and MIT that features learning designed specifically for interactive study via the web.
  46. MIT + Harvard = edX 2012 MIT and Harvard have invested $60 million ($30 million each) to launch the collaboration.Anant AgarwalPresident, edX
  47. Course Registration Page
  48. Interactive Courseware
  49. DiscussionsCan be sorted by Dates, Votes and Comments.
  50. Weekly Forum Digest
  51. FAQs & Course ProgressFAQs Course Progress
  52. Certification Online learners who demonstrate mastery of subjects can earn a certificate of mastery. Certificates will be issued at the discretion of edX and the underlying X University from where the course originated (i.e. HarvardX, MITx or BerkeleyX). There is a plan to charge a modest fee for certificates in the future.
  53. edX Platform = Open Source! The edX platform will be made available in thefuture as open source code in order to allow worldtalent to improve and share it on an ongoing basis.
  54. But, Please REMEMBER…“The campus environment offers opportunities and experiences that cannot be replicated online…EdX is designed to improve, NOT REPLACE, the campus experience.” - Susan Hockfield (MIT President)
  55. Personal 5-Point Verdict!POSITIVE1. World renowned and inspiring Professors in their element.2. Innovative and Interactive learning activities (Courseware).NEGATIVE3. Need to rethink video quality and instructional design.4. Some professors use language only 0.00001% of the world population understands.OVERALL5. Might only offer 30+ courses now, but will grow fast over the coming years to BECOME THE ONE…
  56. Udemy Empowers Anyone to Build a MOOC! Over 500,000 students are learning from the expert instructors on Udemy.
  57. How to Create a Course on Udemy? TAKE THE COURSE!!!
  58. What aboutthe cMOOC?
  59. 3 cMOOCs
  60. What is a cMOOC?
  61. cMOOC? Based on CONNECTIVISM 1. Aggregation Newsletter/RSS feeds 2. Remixing Social knowledge creation & sensemaking 3. Re-purposing (1 + 2) For personal learning 4. Feeding forward (3) To participants and the rest of the world. PARTICIPATION & EXPLORATION is more important than answering correctly!MOOC Image: Connectivist design principles:
  62. A cMOOC Learning Story?
  63. My Webinar Talk during CCK11!
  64. cMOOC Design?Source (Slide 19 & 20)
  65. Facilitators & Participants use Various Social Media Tools to…
  66. Personal Learning Environments (PLEs) Steve Wheeler, University of Plymouth, 2011 LMS Adapted from:
  67. Examples of PLEsA collection of PLEs:
  68. Learning Management System (LMS)? LMS PLE“Rather than integrating different tools into a centralized system, the idea is to providethe learner with a myriad of tools and hand over control to her to select, combine and use the tools the way she deems fit.” - Mohamed Amine Chatti Adapted from:
  69. cMOOC WAY?
  70. Starting Point: Course Site a Wiki (Google Sites), Blog, Drupal or even a LMS (Moodle) to create a course site for the MOOC. Most importantly, participants have a convenient starting point to register and get access to all the critical information regarding the course.
  71. Co-Create Content with ParticipantsReuse/Remix/Repurpose Open Educational Resources (OER) dScribe:
  72. Auto-Generate Daily Newsletters from…  Educator comments  Blog posts  LMS (forum discussions)  Twitter (Course #Hashtag)  Google+/Facebook Updates  Resources/URLs shared (Social Bookmarking)  Alerts  Etc.gRSShopper empowers convenient access to all the daily learning contributions (artifacts) from participants using various social media tools. The learning contributions are aggregated (RSS feeds, Hashtags, etc.) and filtered into daily newsletters (sent to us via e-mails).
  74. Assignments are often Submitted Using BLOGS… Your Learning Portfolio!
  75. Blogging Tools?
  76. Twitter is Great for Sharing, Conversations and Updates... #UKMOOC Rocks! What do you think?A free Web 2.0 social networking service that allows users to send and receive short messages (140 characters or less) known as TWEETS.
  77. Create a Twitter #Hashtag toConnect all the course related tweets from participants into LEARNING STREAMS... REMEMBER Create a Unique, Short & Simple #HASHTAG! Examples:#MOOC – Massive Open Online Courses#PLENK2010 – Personal Learning Environments and Knowledge Networks 2010#CCK11 - Connectivism and Connective Knowledge 2011
  78. Use Facebook or Google+ toConnect, Share, Discuss and Collaborate on Topics/Projects/Issues… Google+ Community or Groups Facebook Groups or Pages
  79. Use Wikis to Collaborate on… IdeasCollecting Resources Crowdsourcing WIKI is a website or document developed collaboratively by a community of users, allowing any user to add and edit content.
  80. Wiki Development Tools?
  81. Use Social Bookmarking/Curation Tools to…Aggregate and organize all resources (URLs) discovered and shared during the course.
  82. 1-2 Live Webinar Sessions Per Week With topic-related discussions and invited speakers.Webinar sessions are usually recorded and archived. Webinar recording become part of the course content. Example:
  83. In-person tutorials for MOOCs?"We think humans and in-person interaction must be part of the future of education."
  84. Course Assessment & Certification? cMOOCs are often more about knowledge (co-)creation, lifelong learning, networking and sense making, rather than doing exams and getting grades.
  86. cMOOC Strategy: 9 Easy Steps!1. Topic & audience2. Find someone to teach with3. Determine content4. Plan spaces of interaction5. Plan interactions (live, asynchronous)6. Plan YOUR continued presence7. Learner creation (activities)8. Promote and share9. Iterate and improve Source (Slide 27 - 36) George Siemens
  87. cMOOCs Personal 5-Point Verdict!POSITIVE1. Empowers self-directed and deep learning.2. Learning how to learn using various tools.NEGATIVE3. Learning and course assessment can be a challenge.4. Need to be Tech/Information savvy to facilitate cMOOCs.OVERALL5. Great for learning, but not suitable for all types of courses, educators and students!
  88. Other Great MOOCishInitiatives? But, NO TIME to MOOCilize!
  89. Khan Academy Over 4000 videosA Not-for-profit organization with the goal of changing education for the better by providing free world-class education for anyone anywhere.
  90. P2PU
  91. Futurelearn
  95. MOOCs Completion Rates?
  96. 10 Reasons Why MOOC Students Quit…1. Takes too Much Time2. Assumes Too Much Knowledge3. Too Basic, Not Really at the Level of Stanford, Oxford and MIT4. Lecture Fatigue The MOOC is free, but you have to buy5. Poor Course Design my book…6. Clunky Community/Communication Tools7. Bad Peer Review & Trolls8. Surprised by Hidden Costs9. You’re Just Shopping Around10. You’re There to Learn, Not for the Credential at the End Dan Colman
  97. Infographic:
  98. Infographic:
  99. Infographic:
  100. Grade for MOOC’s = “F”“…MOOC’s are a failure, both asan educational product and as a business model.” - Carol Edwards
  101. Four Barriers That MOOCs Must Overcome To Build a Sustainable Model - Phil Hill
  102. Comparison of Key Aspects… Source (page 8):
  103. Potential Business Models? Source (page 10):
  106. Don’t Think cMOOC or xMOOC!C MOOC X Focus on:  Quality  Engagement  Learning  Scalability Use the best of both worlds to design your own MOOC flavor!
  107. University MOOC Strategy?1. Mission to Inspire2. MOOC Learning Platform3. Choose Courses/Modules/Topics4. Delivery Mode(s)5. Course Facilitator(s)6. Support Team 13 Essentials!7. Course Design8. Online Activities9. Online Assessment10. Quality Control11. Course Completion Incentives12. Promote the MOOC13. Sustainable Budget/Income Model
  108. 1 Mission to Inspire WHY is the University embracing the MOOC? Democratise education and provide quality education for all! Promote the University’s brand (marketing) Attract new students Collaborate with others institutions Do research on online education Transform learning and teaching Need to inspire the Educators to Make money? Participate! Etc.
  109. 2 MOOC Learning Platform Can, too? TRY NOW! Only accepts World-class STYLE! JOIN NOW!
  110. MOOC platforms will Blossom in the Coming Years…
  111. 3 Choose Courses/Modules/Topics To MOOCify (first)?Think (target audience): Popular courses Niche areas (Your expertise?) Critical for nation building In-demand topics Community/Professional interest groups Knowledge-based courses Introductory courses (required by many programs) Etc.
  112. 4 Delivery Mode(s) For your MOOCs? Self-Paced (Courseware) Cohort-based (3 – 14 weeks) Blended learning Competency-based Flipped Classroom cMOOC style Etc.
  113. 5 Course Facilitator(s) Look for Teaching Rock Stars! Passionate and inspiring Professors/Experts. Are real experts in the topic(s)! Are comfortable in-front of the camera. Are reasonable tech/information savvy. 2-3 facilitators for one course is totally cool. Include guest speakers (experts).
  114. 6 Support Team DON’T expect the Facilitators to do everything!!! Establish a Content (Courseware) Development Team  Instructional Designer  Graphic Designer  Video/Audio Specialist  Programmer (for custom made simulated interactivity) Empower Teaching Assistants/Top Students to moderate discussions and questions. Provide Technical support to students and facilitators. Etc.
  115. 7 Course Design You do not want to ______ OFF 100,000+ students!!! Provide clear course guidelines, outlines, objectives, rubrics and expectations. Don’t use recorded lectures unless they are AWESOME! Instead create… Short interactive videos showing/doing stuff (1-5 min…Think mobile) Wherever possible reuse/remix great content that have been made freely available using the Creative Commons (CC) licenses. Include quizzes, forums, exercises, simulations and peer-assessment (if possible). Publish your documents and multimedia resources using web 2.0 (YouTube, SlideShare, etc.) and CC license.
  116. 8 Online ActivitiesBesides great educators, social learning is essential for great MOOCs! Include a lot of interactivity (forums, quizzes, exercises and simulations). Empower students to create/discuss/ collaborate/share using web 2.0 and social media, too. Do live webinar sessions (record them) to engage students about a topic (1-2 times a week). Auto-generate daily newsletters. In most MOOCs, students answer other students’ questions, translate course content, etc. Don’t worry!
  117. 9 Online Assessment Find your balance that can be scaled (MOOCified). Approaches Examples1. Crowd-sourced • Peer-review (peer-grading) interaction & • Group collaboration (Wikis) feedback • Blogs (assignments) • Micro-blogging (Twitter) • Facebook & Google+ (Discussion/Group Work) • RSS feeds (aggregation) • Other Social Media/Web 2.0 tools.2. Automated • Quizzes feedback • Exams • Auto-corrected simulations • Etc.
  118. 10 Quality Control Remember MOOCs will reflect your standards (Brand)! Establish a quality control team to review and approve MOOCs. Make sure MOOC content do NOT violate any copyright laws. Better to Reuse/ Remix/Publish content with a Creative Commons license. Workflow for Development of an Open CourseWare at UTM Diagram source:
  119. 11 Course Completion Incentives WHY should students bother completing your MOOC(s)?Possible Incentives: Credit Transfer Course Exemption Certificate of Completion Certificate of Mastery Certificate with Varied Levels of Accomplishments Statement of Accomplishment Digital Badges Gifts Job Interview (with a big company) Etc.
  120. MOOC2DegreeStudents who successfully complete a MOOC2Degree course earn academic credits toward a degree, based upon criteria established by participating universities.
  121. 12 Promote the MOOC Use Social Media! If your MOOC uses social media for learning the news will spread faster. Word-of-mouth combined with social media will amplify your reach. Post updates on all your University websites. Try conventional marketing, too (if budget). If your MOOC really rocks, more learners will join.
  122. 13 Sustainable Budget/Income Model Certification Endowment Employee Recruitment Institutional Government Donations Membership Advertising Sponsorship Applicant Screening
  123. REMEMBERMOOCs are great for networkingand meeting new people with the similar interests. That alone will keep MOOCs from dying out anytime soon!
  125. MOOCs WON’T KILL Campus Education! MOOCs are here to stay, so DEAL WITH IT! MOOCs will force us to rethinkand TRANSFORM CAMPUS EDUCATION! Awesome Campus Education will be the NEXT BIG THING!
  126. BIG Challenges Ahead! Finding your NICHE among multiple educational delivery models. The NEW LEGITIMACY of Online Education will lead to new pressures. Online Education SHOULD LOWER, not raise, student costs. Online Education will INCREASE COMPETITION. Adapted from:
  127. Learn More About MOOCs? MOOC Guide
  128. MOOC ListA complete list of MOOCs offered by the best universities and entities.
  129. Fantastic 5
  130. LEARN from the Fantastic 5 Gurus?Stephen DownesHome: SiemensHome: WileyHome: HåklevHome: BonkHome:
  131. Finally, You Might Want To… Have a ZaidLearn!
  132. Zaid Ali Alsagoff E-Learning ManagerE-mail : zaid.alsagoff@gmail.comBlog : : : +603-2731 7327Ext. : 3115