Part 2 of a series of workshops introducing graduate level business and engineer students to design concepts. This lecture is about Slide Deck design and Information Design. Lecture can be found here: https://www.youtube.com/watch?v=pQ6hDLQuKII

1. DESIGN WORKSHOP II
Slide Deck/Info Design/Adobe Creative Cloud
17 Nov 2015, Cornell Tech at Cornell University
#designworkshops on Slack
Zaid Haque, @zaidhaque
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2. ABOUT ME
Graduate of Carnegie Mellon
Red Dot Award: Bilingual Flight Info Display SystemMy Website 2

3. DESIGNERS ARE CURSED.
They hate everything.
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4. DESIGN IS SUBJECTIVE.
Taste varies from person to person
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5. OUTLINE
- Recap!
- Slide Deck Design
- Visualizing Information
- Adobe Creative Cloud
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6. CORNELL TECH DESIGN WORKSHOP II
WORKSHOP I
We had a great first
workshop!Typography Colors
Visual
Hierarchy
Vectors &
Raster
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7. SLIDE DECK DESIGN
Express your ideas in the most effective way.
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8. I LOVE KEYNOTE.
No to PowerPoint*, no to Prezi.
Definitely no to Google Slides. Or anything else.
*PowerPoint is getting better than it used to be though.8

9. TYPOGRAPHY
Use flair sparingly.
Have one style for headings, one
style for body.
Sans-serif fonts work better.
ALL CAPS HEADINGS ARE IN.
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10. COLOR
High contrast is good
Dark backgrounds and bright text
Use color for emphasis
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11. VISUAL
HIERARCHY
notice this
first
You will
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12. VISUAL
HIERARCHY
Don’t let your headings
overpower your slides.
Don’t let images overpower
your text.
Don’t use bold/italics for
emphasis - use color instead.
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13. LAYOUT
Divide your slides into columns
Left align rather than center
Vertically-middle alignment
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14. USE YOUR SLIDES
AS CUE CARDS
They should quickly tell you what to say,
rather than say it for you.
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15. ANIMATIONS
BLUR
EVERY ANIMATION
IMPLIES SOMETHING.
FIREWORKS
CONFETTI FADE
TRACE ANVIL
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16. ANVILresist the urge to use these animations everywhere!
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17. 10/20/30
RULE
GUY KAWASAKI
10 slides
20 minutes
30 pt. font
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18. WHEN LIFE
GIVES YOU
LEMONS
Work with what you have.
Look at where you’re
presenting, look at what
you’re presenting on.
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19. DISPLAY
TECHNOLOGY
Make sure your slide deck
works well on the hardware
used to display it.
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20. PROJECTOR
DISPLAY
MUCH MORE COMMON
Lower resolution and contrast,
so images/slides look different
than they would on your screen.
Use high contrast on your slides
to offset this.
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21. PROJECTOR
DISPLAY
MUCH MORE COMMON
Note whether you would be
blocking the monitor while
presenting. If you will, use bright
colors sparingly.
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22. PROJECTOR
DISPLAY
MUCH MORE COMMON
Note whether you would be
blocking the monitor while
presenting. If you will, use bright
colors sparingly.
Brightly lit foreheads during a presentation annoy me.
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23. LED SCREENS/
MONITORS
MORE EXPENSIVE
Higher resolution and contrast
means things look like they
do on your computer.
-> More flexibility
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24. LED SCREENS/
MONITORS
MORE EXPENSIVE
Generally these screens tend
to be smaller in comparison,
so design accordingly.
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25. LED SCREENS/
MONITORS
MORE EXPENSIVE
Try to stay away from white
here as well, you don’t want
to blind your audience.
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26. PAPER
HANDOUTS
?!
Try not to use slide decks as
printouts or documents to
send to someone.
The best slide decks need a
presenter; and you won’t be
there to present them.
If you have to, make sure you have a
white background so as to not waste ink.
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27. THINGS TO
KEEP IN
CONSIDERATION
Visibility/legibility
How wide/narrow is your room?
How attentive is your audience?
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28. DO’S
Give your text breathing space
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29. INFORMATION DESIGN
Express your numbers so they convey your ideas.
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30. THE VISUAL
DISPLAY OF
QUANTITATIVE
INFORMATION
EDWARD TUFTE
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31. 31

32. CORNELL TECH DESIGN WORKSHOP II
PIE CHARTS
To display parts of a whole.
Use these to show relative
proportions rather than
volume.
http://www.hiphopshelter.com/forum/index.php?threads/the-lol-thread.35/page-4
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33. CORNELL TECH DESIGN WORKSHOP II
STACKED PIE CHARTS
To display parts of a whole,
over time or another
parameter.
http://www.michaelvandaniker.com/labs/browserVisualization/
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34. CORNELL TECH DESIGN WORKSHOP II
BAR CHARTS/HISTOGRAMS
Used to show volume of
discontinuous data.
Histograms are bar charts
that show frequency of
occurrences of an event.
Hours I slept last week
0
2.25
4.5
6.75
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Monday Tuesday WednesdayThursday Friday Saturday Sunday
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35. CORNELL TECH DESIGN WORKSHOP II
LINE GRAPHS
Used to show volume of
continuous data.
Line graphs and bar
charts are mistakenly
used interchangeably.
Steps I walked last week
0
5000
10000
15000
20000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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36. CORNELL TECH DESIGN WORKSHOP II
QUALITATIVE CHARTS
Best used to describe
abstract values for different
categories in a visual manner.
Rank them according to two
arbitrary metrics, and viola!
complexity
impact
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37. CORNELL TECH DESIGN WORKSHOP II
PLAIN NUMBERS
Single data points, usually
representing totals or
averages.
26members on
#designworkshops
52attendees
71survey
responses
0people did
the homework
132total number of
slides presented
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38. Hamad International Airport: EVIDS Redesign
Key Statistics
The EVIDS project was a large
scale project affecting every single
passenger going through Hamad
International Airport. These
numbers help show the sheer
scale of work that was involved in
the project, from start to finish.
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1,500screens
150graphical
assets
350screen
renderings
47pages of
documentation
21months
1,400emails

39. CORNELL TECH DESIGN WORKSHOP II
TIMELINE
Used to show progress
over time of a project.
Similar to a “Journey” but
better for people who have
a stake in what you built; it
has more details.
task 1
task 2
task 3
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40. Hamad International Airport: EVIDS Redesign
TIMELINE
40
Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
September 2013
Branding Introduction
February 2014
CP31 Workshop
May 2014
Brand Refresh
May 2013
Concept Finalization
July 2013
Asset Completion
February 2014
Branding Completion
June 2014
Core Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules
Branding
Implementation Phase

41. Hamad International Airport: EVIDS Redesign 41
Q4 2012 Q1 2013 Q2 2103 Q3 2013
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
Sep
Bra
May 2013
Concept Finalization
July 2013
Asset Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules

42. Hamad International Airport: EVIDS Redesign
TIMELINE
42
Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
September 2013
Branding Introduction
February 2014
CP31 Workshop
May 2014
Brand Refresh
May 2013
Concept Finalization
July 2013
Asset Completion
February 2014
Branding Completion
June 2014
Core Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules
Branding
Implementation Phase

43. CORNELL TECH DESIGN WORKSHOP II
WORD CLUSTERS
Used to show concepts
pertaining to a certain topic.
Opportunities!
Attracting attention
Freelancing
Job-hunting
Clients
Bloggers
Sales
Standing out
Profits
Hits
VisitorsReputation
Customers
why think about personal branding
CMU-Q + UAEU 2013
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44. HOMEWORK (?!)
Write a critique of something (anything) from a
design perspective. Post on #designworkshops
http://critique.zaidhaque.com
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45. DESIGN WORKSHOP II
Slide Deck/Info Design/Adobe Creative Cloud
17 Nov 2015, Cornell Tech at Cornell University
Zaid Haque, @zaidhaque
https://
zaidhaque.typeform
.com/to/olqrP0
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