the art of fashion

1. The
Art
of Fashion

2. What is clothing made
up of?
• The principles that make up
appealing art apply to good fashion
design as well.
• Good fashion has a combination of
the elements and principles of design.

4. Elements & Principles of Design
The elements of design are the ingredients
that make-up the design.
The principles are the methods by which
the elements combine.
There is no recipe for a perfect design.

5. Elements of
Design
• Line
• Shape
• Space
• Texture
• Color

6. Line
• Refers to an elongated mark that
connects two or more points.
Line encloses and divides space,
creating shapes and forms. Seam
lines divide and enclose space on
a garment.

7. Effects of line
• Can create optical illusions.
• Can Give messages
A
B
C
D

8. Forms of lines

9. LINE
–Have direction, width, length
–Eyes follow lines
–Lines suggest movement, leading eyes up,
down, side-to-side, around
–Outline outer and inner spaces of garments
–Categories of lines:
• Type
• Direction
• Application

10. Categories of lines
TYPES
• STRAIGHT
• CURVED
• JAGGED
DIRECTION
• HORIZONTAL
• VERTICAL
• DIAGONAL
APPLICATION
• STRUCTURAL
• DECORATIVE

11. Types of Line- Straight
• Straight lines are bold and severe. They
suggest dignity, power, and formality.
They give steadiness and stability. If
overdone, they can make an outfit look
stiff.
• Placements
– Closures, Necklines, Collars, Lapels, Seamlines,
Darts, Tucks, Pleats, Folds, Stripes, Shapes,
Silhouettes

14. Types of Line- Curved
• Curved lines can be rounded and circular
or somewhat flattened out. They increase
the size and shape of the figure.
–Circles are closed lines, so they stop the eye
entirely.
• Curved lines are less formal than straight
ones. They give a soft, smooth, graceful
and flowing feeling. They can accent the
natural curves of the body.
• Placements
– Fabric pattern, necklines, collars, yokelines,
seamlines, bows, lapels, sleeves, ruffles, skirts,
gathers, trims, buttons

22. Types of Line- Jagged
• Jagged lines change direction abruptly
and with sharp points like zigzags.
• Overused they can create a jumpy,
confused feeling.
• Use them sparingly, since they are very
noticeable.
• Jagged lines are appropriate for fun
loving who do not need to create a
serious image.

26. Line Direction- Vertical Lines
• Vertical lines go up and down.
They lead the eye up and
down.
• They give the impression of
height and slimness. They also
give the feeling of dignity,
strength and poise.
– For the best effect, put vertical
lines over an area of the body
you want to look slimmer.

32. Line Direction- Horizontal Lines
• Go from side to side. They
carry the eye from side to
side. They give the
impression of less height
and more width. Tend to
give a relaxed, calm feeling.
–Put horizontal stripes across
parts of the body you want to
look bigger.

36. Diagonal Lines
• Are slanted. The degree of the slant determines
their visual effect in clothes. If they have a
vertical slant, they are slenderizing. If they have
a horizontal slant, they add width.
• Diagonal lines draw attention to the areas where
they are used. They give a feeling of action and
strength.
• Placement
– V-shaped neckline, open collar, lapels, raglan sleeve
seamlines, French darts, closures, surplice closure, row of
buttons, fabric inset, diagonal stripes, gores, herringbone
pattern, zigzag pattern, A-line skirt, flared skirt or pants,
shoe laces crisscross straps

41. Line Applications
• Structured lines are formed when
parts of the garment are constructed.
–They are seams, darts, edges of the
garment.
–They are the details that also create a
visual interested.
–They are a necessary part of the
garment’s construction

42. • Structural – lines
required to maintain the
structure of the garment;
for example, seams
• Decorative – lines
created by the designer
purely for decoration;
for example, a printed-
on design
Structural
Decorative
Vs.

43. Line Applications
• 2. Decorative lines are created
by adding details to the surface
of clothing.
–They are added to decorate the
outfit and make it more
interesting.

44. Illusions with Lines
•In clothing, line often
combines into designs that
appear to form an arrow, or
the letters T, I, or Y. these
create optical illusions.

47. Arrows
•Tend to deflect the
gaze downward.
They shorten the
height of a person.

48. “T” Lines
•Also stop the upward
movement of the eye.
Height is cut, but width is
given to the top– the
illusion of broad shoulders.

50. “I Lines”
•Tend to give a vertical
feeling that is contained
at the top and bottom.
Makes the body look
taller and thinner.

51. “Y” Lines
•Keep the gaze moving
upward even farther. The
appearance of height is
given to the body of a
“Y” line dress.

52. SHAPE:
– Form or silhouette of a garment
– Shape or outline seen from a distance
– Can reveal or hide a natural body contour
– Try to flatter good features and hide less
attractive features
• Full, wide shapes make you look
bigger
• Trim, compact silhouettes make you
look smaller
• Straight, tubular shapes make you look
taller
• Form fitting clothes reveal any
unattractive contours, should only been
worn by figures that are near-perfect

55. Shape
Shape is a subset of form.
Defined as a flat, 2-dimensional area enclosed by
a line.
That line creates a silhouette or outline or edge of
an interior area.
Review back to the 3 silhouettes through history:
tubular, bellshaped, back-fullness.
Contemporary silhouettes are Aline, wedge,
hourglass & bell.

57. Symbolism – certain shapes are
used and remind the viewer of
something else.

61. • Shape w/in shapes – garments are also divided
into other shapes using seams, pockets, collars,
quilting, patchwork, and patterns.

64. SPACE
• Space is the empty or open area between and
around objects.
• Space has to be included in the design which
means leaving some blank areas in and
around the design.
• Space around the objects called Negative
Space
• Positive space is filled by a shape or form.

65. • Negative space gives direction by leading the
eye into positive sapce.
• The balance between the use of negative
space and positive space will make an image
look “right”.
• Space can also suggested by the use of color.

66. TEXTURE
• Word derived from latin ‘’Textura” means
weaving.
• Means the surface appearance
• visual property
• Feel of the substance

67. Textures can be
• Smooth
• Fine
• Supple
• Lustrous
• Metallic
• Transparent
• Rough
• Coarse
• Stiff
• Dull
• Stony
• opaque

80. • Texture affects color, drape and silhouette
• Some fabrics will drape well, while others
can be taliored and moulded to your figure.
• Clinging fabrics like chiffon will reveal the
contours of the body.
• Suitable for feminine figure
• Heavy textures would add bulk, making it
unsuitable for short and stout figures.
• Soft textures would serve best for style with
gathers.

81. Color
• Color is more important than line or
texture in giving interest to a design.
• It tends to attract and hold attention to a
greater extent than any other element.
• Color has three dimensions-
• hue
• value
• Saturation

82. hue
• It is the name by which we distinguish one
color from another.
• Defined as where the color is positioned in the
color wheel.
• Three main hues are
• red
• blue
• yellow

83. Value
• Value is the relative darkness or lightness of a
color.
• In general, how close to black or white a given
is refers to the amount or degree of lightness
or darkness of a color.
• Light colors called tint (addition of white)
• Dark colors called Shade (addition of black)
• Value can also be used to give focus to certain
areas and to make others seem less
important.

85. Saturation intensity
• It refers to the brightness or
dullness of a color
• A bright color can be subdued by
mixing grey color into it.
• More grey a color, the less
saturated it is.

89. property
• Apart from these dimensions, color possess
properties of temperature and force.
• Property of Temperature – indicates
• Warm
• Cool Colors

91. Property of Force
• Indicates
• Advancing &
• Receding Colors
• Advancing Color – makes an object appear
larger and closer.
• They are bright colors which attracts
attention easily.

92. • Receding Colors – subdued and lighter tones
of all colors. Makes an object appear distant

93. Primary Color
YELLOW
REDBLU
E

95. SECONDARY COLORREDREDBLUE
BLUEYELLOWYELLOW
ORANGEGREENVOILET

96. COLOR WHEEL

97. TERITARY COLOR

100. COLOR HARMONIES/SCHEMES
• Monochromatic scheme
• Analogous scheme
• Complimentary scheme
• Split complimentary scheme
• Double complimentary scheme
• Triad scheme

101. MONOCHROMATIC SCHEME