1. Local SEO How Local Businesses CanWin at the Google Game

2. Why It’s Important

3. Great News for the Small Guys!

4. A 3-Step Process

5. Step 1: Claim Your Google Places Page www.google.com/places

6. Step 2: Claim Your “Other”Places Listings Yahoo! Local Bing Local InfoUSA Yellow Pages Localeze Yelp Acxiom (via UniversalBusinessListing.org) SuperPages

7. Step 3: Claim Your Listings at Industry-Specific Sites

8. Step 3: Claim Your Listings at Industry-Specific Sites

9. Step 3: Claim Your Listings at Industry-Specific Sites

10. How to Optimize Your Listings

11. Verify Your Listings

12. Your Location Matters

13. Use a Local Phone Number

14. Don’t Hide Your Address

15. Use Keywords

16. Don’t Forget to Mention Your Products

17. Use as Many Categories as You’re Allowed

18. Add Photos and Videos

19. Optimize Your Site One page per location Keyword in page title (e.g. “Italian Restaurant in New York”), meta description, H1 tag and inbound links anchor text. Put the address on your page (use microformats)

20. Offer Coupons

21. Get Reviews! Get REAL reviews Velocity Not all from new accounts / same IP address Not all from Google Places You’re not supposed to offer incentives Be proactive Send email with links to 3-5 review sites Allow people to review you “on the spot”

22. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com

23. Questions

24. Download the Slides and the Spreadsheet Template www.bit.ly/zeke-local-seo