This document summarizes Totaljobs.com's services as an online recruitment partner in the UK and internationally. It provides statistics on Totaljobs.com's large audience and market share. It also describes the company's job posting products, marketing strategies like email campaigns and search engine optimization, and account management support. International recruitment is facilitated through a network of leading job sites in over 130 countries. The document aims to showcase Totaljobs.com's offerings and capabilities to potential clients.
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Total Jobs
1. Your Online Recruitment Partner
UK – Local & National
International – 139 Countries
Experienced & Graduate Recruitment
2. Totaljobs.com snap shot
Total
number
of views
35,610
The largest
audience &
most visited UK
commercial 2.9 million Over 84,000
recruitment unique jobs per
website jobseekers month
per month
Average over No.1 market
Over 5.7 share
1.7 million million position for
applications
visits 60% 2009 &
per month 2010
Data sources: Hitwise, CommScore, Web Trends 7 & ABCe
3. Comscore
January 2011 Stats
SCOTLAND +44% share growth
Registered Candidates in Two horse race: TJ and S1
Visits Unique Users CV database Applications Reed and Jobsite: -33% and -48% vs TJ
respectively
7.1 Mil 3.7 Mil 96k 2 Mil WALES +52% growth
(+36% year on year) (+32% year on year) (+63% year on year) (+32% year on year) +28% vs Reed; +58% vs Jobsite
The national site of Wales!
NORTH EAST +49% share growth
+16% vs Reed; +55% vs Jobsite
Double the size of JobsNorthEast
NORTH WEST +52% share growth
+16% vs Reed; +58% vs Jobsite
5 times the size of TheJobsMine
YORKSHIRE +34% share growth
+13% vs Reed; +16% vs Jobsite
Can’t find the local boards on Hitwise
WEST MIDLANDS +33% share growth
+14% vs Reed; +42% vs Jobsite
The dominant player in the West Midlands
EAST MIDLANDS +44% share growth
+14% vs Reed
Two horse race: TJ and Jobsite
EAST ANGLIA +24% share growth
+28% vs Jobsite
Head to head with Reed
SOUTH WEST +27% share growth
Our closest battleground
TJ, Reed and Jobsite all within 15%
4. ABCe
• Totaljobs.com is the only site to
1st October – 31st October 2010
audit quarterly
Unique Users: 2,990,742
• Totaljobs.com was the first site to Visits: 5,727,889
audit applications Applications: 1,143,882
• Monster’s last ABCe audit – Jan
2007
• Jobsite’s last ABCe audit – Jan 2008
• Reed’s last ABCe Audit – Jan 2010
5. Candidate Survey
Totaljobs ‘Average’ candidate
• 43% have degree, professional qualification or higher degree
• 78% are between 21 – 49 yrs
• 57:43 female: male
• 23 % of Totaljobs users use Totaljobs several times a day
• Further 57 % use Totaljobs several times a week
• 92% UK based
• Totaljobs.com has a diverse audience reflecting the UK population
7. How we attract jobseekers
For the past three years Totaljobs.com has attracted more jobseekers than any other UK
recruitment website (Hitwise).
We attract over 2.9 million active online jobseekers, who generate over 1.6 million applications
every month.
We have a variety of marketing techniques, including:
1. Omnipresence on UK search
engines, particularly Google, to attract people
actively looking for a job. Totaljobs.com is
Google’s biggest spending UK recruitment
company
2. Advertising on thousands of UK websites; on
average Totaljobs.com banners are shown 14m
times monthly. Examples are shown below.
3. A substantial email programme, through which
we contact our registered candidates weekly with
everything from jobs, topical news and career
advice. This is in addition to our Jobs by Email
and Instant Job Match services.
4. Above the line campaigns, including radio and
poster campaigns.
8. SEO & SEM
1st paid listing on 1st natural
page one position on
page one
Only UK IP addresses are shown We use over 20 UK paid for search engines, all new web pages are
our advertisements search engine optimised
11. TV & Radio Campaign
We’ve launched our first national TV & Radio campaign.
TV: Across ITV, Channel 4, Channel 5 and several satellite
channels reaching 81% population.
Duration: 1 Month
Radio: Regional focus on South East, London, North West
and Midlands. London stations incl: Capital, KISS, Magic,
XFM, LBC & Absolute Radio
Duration: 3 Months
So far ;
- 32% increase YOY in Unique Users & Applications -
63% increase YOY in CV Registrations
12. Investment
Totaljobs.com is continually investing in the site to ensure that it is updated and developed.
Some recent developments include:
Google maps that show where relevant Real time job reporting via the back office to
jobs are located help customers keep up to date with job usage
and applications
13. Grad Zone
Just short of 1 Million
Applications over last
Over 500,000 6 months Over 3.5 Million
active registered Visits over last
graduates 6 months
14. International – The Network
A formal alliance of 49 leading recruitment websites dedicated to
online recruitment in over 136 countries..
The Network enables recruiters who have a Global recruitment need
to fill a wide range of job roles across different industry sectors
worldwide.
2010: Final developments
and external partnerships
2009: 36 partners – 119 countries
2008: 34 partners – 70 countries
2007: new logo
29 partners – 64 countries
2005: 15 partners – 37 countries
2004: 11 partners – 31 countries
2003: 9 partners – 25 countries
2002: Creation of The Network – 6 partners – 18 countries
15. International – The Network
The Network - Europe
9.100.000 CV’s
12.300.000 registered users
30 countries
Top player in each market
Over 700.000 jobs
19. Products
Jobs Standard Job Featured Job
• Branded by individual
company
• URL linked to feed into your
database
• Or applicant manager to
create a database in the back
office of TJ
• Screening questions
• Linked to profile
• Feed/job posting services
• Creative services
Premium Job
20. Products
Proactive Marketing
Targeted e-mail Keyshot
Targeted to specific audience based on location, Single job targeted to specific audience based on
sector, salary, education and keywords. Generates location, sector, salary, education and keywords.
high volume quality applications Delivered to 500 most recently registered candidates
22. Branding
Banners & Buttons
Buttons an banners to increase click through to your job
postings and increase employer branding on the site.
Banners can include any of the following features:
• Expandable • Keyword
• Video • Behavioural targeting
• Skyscraper • Homepage
• Sector • JBE
23. CV Database
• Search 2.3m CVs
• Candidate by e-mail
• Contact direct from the site
• Forward CV to others in the company
24. Account Management and support
• To fully understand your needs
• Ensure that the package matches the requirement
• To provide full training and ongoing support. Agreed SLA`s and training
programme
• Dedicated Account Manager
• To integrate, understand and advise on any third party technology partners
• To demonstrate a clear ROI
• To build a long term relationship
25. Moving Forward
Open discussion
• Basic Job Posting Package
• Branding Package
• Branding & Targeted Package
Office Rathbone Place (London)
David Muscat
Direct 0207 572 4043
Senior Executive
Mobile 0752 850 0677
david.muscat@totaljobs.com
Fax 0207 572 4201
Thank-you for meeting with Totaljobs.com