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Interactive advertising

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describes what interactive advertising is, types of advertising advantages and disadvantages of online advertising

Publicado en: Marketing
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Interactive advertising

  1. 1. INTERACTIVE ADVERTISING Submitted by- Janak joshi Zeba suruchi jha Yogesh Parul tyagi
  2. 2. DEFINITION OF INTERACTIVE ADVERTISEMENT Interactive advertisement refers to promotional techniques that include an element of feedback from those to whom the advertisement are directed. Interactive advertising is usually used to refer to online advertising, but can also be applied to offline advertisement methods such as consumer survey.
  3. 3. OBJECTIVES OF INTERACTIVE ADVERTISEMENT 1. The goal of interactive advertisement are usually same as traditional objectives i.e. to sell product. 2. improve advertisement effectiveness and also has the potential to decrease the losses associated with poorly coordinated advertising to reduce the difficulties commonly encountered in clearly communicating an advertising message and help to overcome new product hurdle.
  4. 4. INTERACTIVE ADVERTISING: TWO WAYS The use of multimedia in advertising and promoting products The utilization of the Internet
  5. 5. MULTIMEDIA Multimedia uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material. Many applications do not require sophisticated computer literacy.
  6. 6. MULTIMEDIA Different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows. Animation, computer graphics, sound , and video make computer presentations attracting to all people. Demo floppies and CD-ROMs are often used to promote different types of products and services.
  7. 7. MULTIMEDIA In most cases potential customer does not just observe the action like it works with TV commercials. He or she gets a respond from the computer, has a choice what to look for, when to start and to finish. It’s new, it’s interesting, it’s attractive, and therefore such advertising works.
  8. 8. CATEGORIES: Multimedia may be broadly divided into linear and non linear categories: Linear active content progresses often without any navigational control for the viewer such as a cinema presentation; Non-linear uses interactivity to control progress as with a video game or self-paced computer-based training. Hypermedia is an example of non-linear content.
  9. 9. Multimedia presentations can be live or recorded: A recorded presentation may allow interactivity via a navigation system; A live multimedia presentation may allow interactivity via an interaction with the presenter or performer.
  10. 10. ADVANTAGES OF MULTIMEDIA Interaction is one of the major advantages of multimedia. Interactive elements can include: voice command, mouse manipulation, text entry, touch screen, video capture of the user, or live participation (in live presentations). Considerably low cost Demo CDs and floppies are inexpensive
  11. 11. More and more companies are using demo CDs as their free catalogs that they ship to their customers These catalogs are user friendly and easy to use, so it takes only a few minutes to find what you’re looking for.
  12. 12. INTERNET ADVERTISING World Wide Web reaches millions of people Advertising on the web used to be difficult because of the people who used the Internet. Most were anti-business people who cared about computers and the Internet that could not be bought, sold, or "infected" by different types of advertising.
  13. 13. ADVERTISING ON WEB The Internet has become the fastest growing advertising medium Millions of different audiences to reach on Websites Number of advertiser sites on the Internet World Wide Web is fifty times greater than it was two years ago.
  14. 14. WHO ADVERTISES ON NET? All the companies that can see the necessity in advertising and promoting their products It’s hard to find one company that doesn’t have a website or online ad
  15. 15. WHO ARE THEIR AUDIENCES? ANYONE who.. Has access to the Internet There is basically no limit in the age, race, education, or income
  16. 16. INTERNET ADVERTISING IS SEPARATED INTO TWO CATEGORIES Company owned Web sites Use of popular Web sites
  17. 17. WHICH IS BEST? To have both is BEST If one company doesn’t have a web ad or page, they are behind every other company
  18. 18. COMMON WEB ADS Banner ads on popular Web sites. Electronic magazines and publications
  19. 19. ONLINE MAGS We can read many magazines on the net free of charge. There is no reason to subscribe for them Only way for the magazines to survive is to sell space on their Web sites for advertising. 60% of mags are ADVERTISING
  20. 20. ONLINE CATALOGS & CLASSIFIEDS Have become very attractive for many businesses that are doing retail sales. Classified Ads are very attractive: everyday one can get a fresh information about what’s on sale and where to buy it.
  22. 22. COSTS OF ONLINE ADS VERY EXPENSIVE Why? HUGE Audience Interactive Aspect There 24 hours a day, 365 days a year Feedback
  23. 23. NEGATIVES OF ONLINE ADVERTISING Annoying Promotions Constant Pop-Ups Junk E-mail
  24. 24. FUTURE OF ONLINE ADVERTISING Computers will be cheaper Access to the Internet is freely available Modern technology makes the Internet fast, interactive, and attractive. People will interact with advertising where they used to watch it. Advertising will not disappear. It will change its forms, it will be more and more interactive.
  25. 25. Thank you