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The Art of Content Curation

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The Art of Content Curation

  1. 1. Frido van Driem @fridovandriem Co-Founder & Chief Evangelist #AoCC2015 #contentcuration
  2. 2. CREATION vs CURATION
  3. 3. CURATION ! use parts of work from others
  4. 4. AGGREGATION ! zeef is like the directory of a library
  5. 5. CURATION ! old content in new context
  6. 6. CITATION ! legal content curation CITATION ! legal content curation
  7. 7. - work has been published - don’t use more than necessary - new context - give credit
  8. 8. EMBEDDING ! Svensson & Bestwater
  9. 9. CURATE LIKE A GENTLEMAN
  10. 10. CREATIVE COMMONS Sources Creative Commons ! CC BY-SA, CC BY-ND, CC BY ! Flickr, Compfight, Photopin 500px, Google Advanced Search
  11. 11. CHECKLIST ! content curation no, except ! * permission * license * creative commons * citation * +/-140 years old ! always credit the author foto: CC BY Mirage floors
  12. 12. ! www.charlotteslaw.nl | 06 28917463 | mail@charlotteslaw.nl
  13. 13. ZEEF - The Art of Content Curation 2015 HowardsHome The roles of Content Curation for knowledge sharing & content marketing January 14th 2015 Jeroen Riekwel - @jeroenriekwel #howardshome
  14. 14. Getting to know each other • HowardsHome has been gathering, filtering and enriching online news and social media content for the past 15 years • Our customers curate this content to inform employees, customers, members and fans • Over 300 organizations use our solutions in all kinds of branches
  15. 15. The roles of Content Curation in business • Gathering & Sharing links, quotes on social media, blog “Personal branding” • Sharing via social media, newsletters, site & blog • Info & knowledge sharing “Content Marketing & Thought Leadership” • E-mails with links • Twitter favorites • RSS-readers “Finding information & inspiration” • Sharing with collegues via Intranet portal, Sharepoint, Yammer, etc. “Knowledge sharing & internal communication” External Internal Individual Team / Organization
  16. 16. Enter Content Curation: different levels Gather and share existing (external) content e.g. RT’s Combine external content with internal content e. g. social media posts Summerize, enrich, add value and vision e.g. blogposts Gather multiple sources, add comprehensive overview and clarification e.g e-books, whitepapers EFFORT E F F E C T
  17. 17. Contact Jeroen Riekwel - @jeroenriekwel Meer info curation.nl howardshome.com
  18. 18. The Artist of Content Curation Eric Kokke Marketing Manager GO opleidingen
  19. 19. Analyseren en meten
  20. 20. Presenteren
  21. 21. _Unacademic map and navigate the web’s learning resources together →
  22. 22. Unacademic_ get lost or find your way on personal learning journeys →
  23. 23. Unacademic_ track your individual and collective progress →
  24. 24. Unacademic_ open source ecosystem with web and mobile applications and widgets →
  25. 25. _Unacademic learn by dwelling @yeehaa
  26. 26. Art of content creation Marian Pronk Elvire Jaspers Chantal Cammaert Mario Grunitz
  27. 27. ietsmooier = review site
  28. 28. 3,000+ reviews 200+ treatments 500+ clinics 1,000+ specialists ietsmooier is a review site COSMETIC treatments (invasive & non-invasive). ietsmooier has a firm position in a LARGE AND FAST GROWING market, where cosmetic treatments become more and more ACCEPTED
  29. 29. Publicly generated content COMPLI MENTS OF YOUR CUST OMER •  Social proof •  Influences the ranking of site •  Trust –  86% of people prefer to be advised by peers
  30. 30. Intermediair*in* products*/* services* Review*site* * Review*by*invite* Review*open*to*all* •  Booking.com* •  Airbnb* •  Werkspot* N.a.* •  Bol.com* •  Wehkamp* •  Tripadvisor* •  Yelp* •  Iens.n ** •  ietsmooier.nl* •  Independer* Type of review sites
  31. 31. Anyone can review anything and anyhow…. right? Amount of fake reviews expected to be 10%-20% Yelp: “20% of reviews written and submitted are never displayed”
  32. 32. How to improve the quality and authenticity of reviews? •  Filtering on relevance & quality •  Use a mix of algorithms and human moderators to separate fraudulent reviews from genuine •  Strict policy to companies (tougher for repeat offenders) •  Review Trackers
  33. 33. THANK YOU FOR YOUR ATTENTION marian@ietsmooier.nl 06 26234950
  34. 34. Almost all the knowledge is already available on the web. All you need is someone to guide you to it. @woutlabanwww.gibbon.co
  35. 35. What is the impact of the social web on how we learn?
  36. 36. Social Learning = Receiving & sharing knowledge
  37. 37. Social Learning = Receiving & sharing knowledge Social Media: - Twitter - LinkedIn - Facebook - Quora - etc.
  38. 38. Yet, what changed over the last few years is what do we do with this information. Social Networks: - Twitter - LinkedIn - Facebook - Quora - etc. Productivity Tools: - Evernote - Pocket - Dropbox - Google Drive - etc.
  39. 39. Everybody shares,
  40. 40. Everybody shares, everybody curates!
  41. 41. Everybody shares, everybody curates! - Articles - Videos - Presentations - Photos - etc. - Evernote - Twitter - Linkedin - Pocket - Gibbon - Zeef ! "
  42. 42. What is Social Learning Personal bubble of knowledge created by different social networks. Combination of receiving and sharing. Casual/informal learning (no testing, repeats, or control). A personal and chaotic process. Continuous & small chunks. ✓ ✓ ✓ ✓ ✓
  43. 43. What is the impact of the social web on how we learn?
  44. 44. Learning, working and personal tools are merging. Personal and professional learning is under control of the individual. — Jane Hart
  45. 45. But context and relevance are often still missing…
  46. 46. Simple lists to collect & share the knowledge of the web
  47. 47. Simple lists to share the knowledge of the web.
  48. 48. Playlists for Learning
  49. 49. Curate and follow, any topic on any device.
  50. 50. Februari 2014
  51. 51. Learning, working and personal tools are merging. Personal and professional learning is under control of the individual. — Jane Hart
  52. 52. What can curation do for companies & more important for Learning & Development within companies?
  53. 53. The current situation Industries are changing faster then ever. Individuals are taking control of their own development. Formal, classroom training is ineffective & expensive. ✓ ✓ ✓
  54. 54. How we learn in organizations
  55. 55. $
  56. 56. What is Social Learning Personal bubble of knowledge created by different social networks. Combination of receiving and sending. Casual/informal learning (no testing, repeats, or control). A personal and chaotic process. Continuous & small chunks. ✓ ✓ ✓ ✓ ✓
  57. 57. “You can facilitate it, you can support it, you can help make it happen… But you can’t manage it!” — Charles Jennings
  58. 58. $ Your role as on organization is to facilitate an environment where this knowledge can be shared.
  59. 59. Empower experts to bring knowledge form their network into your organization. ! ! ! !
  60. 60. Social learning for organizations Use the personal knowledge bubbles of your employees. Make knowledge accessible. (Gibbon ;-)) Chaos is ok, it’s not about control here. Community/culture driven. Empower experts in your organization to share about their domain. ✓ ✓ ✓ ✓ ✓
  61. 61. % ⏲ 'The channel you choose At a relevant time Knowledge you need
  62. 62. 5 tips, to create a Social Learning environment: 1. Remove al hierarchical barriers to share knowledge. Make it peer-to-peer. 2. Allow curating and consuming within the daily workflow. 3. Encourage to share personal thoughts and ideas with the curated resources. 4. Create room for social interaction. 5. Find the right channels to access knowledge that fit your culture.
  63. 63. I would love to talk, let’s get in touch! wout@gibbon.co| @woutlaban Want to know more about Social Learning? Take a look at my Gibbon playlist: gibbon.co/woutlaban www.gibbon.co
  64. 64. The legal aspects of content curation case examples Merel Teunissen / @merelteunissen
  65. 65. Almost all content on the internet is protected by copyright law. Today I will discuss how you legally curate someone else’s content. @merelteunissen
  66. 66. Five common ways to legally use copyrighted content 1. Permission author 2. Quotation right 3. Hyperlink and embedded link 4. Creative Commons 5. Public domain @merelteunissen
  67. 67. 1. Permission author Use content only in that way you have permission for. @merelteunissen
  68. 68. 22tracks is author licensed by Dutch collecting society Buma/Stemra
  69. 69. 2. Quotation right Requirements quote: 1. ‘Serious’ expressions 2. From a published source 3. Clearly indicate the source 4. Proportionality and functionality @merelteunissen
  70. 70. 2. Quotation right 1. A ‘serious’ expression Only quote in ‘serious’ expressions. For serious purposes. @merelteunissen
  71. 71. 2. Quotation right 2. From a published source You can only quote from a published source. Not from unlawfully published content. @merelteunissen
  72. 72. Unlawfully quoted content. Photo was never published by Playboy.
  73. 73. 2. Quotation right 3. Clearly indicate the source Clearly indicate the source including the authors name (as far as reasonably possible) @merelteunissen
  74. 74. Lawfully indicated source on 101cookbooks.com
  75. 75. 2. Quotation right 4. Proportionality and functionality Proportional - you can’t quote more than necessary. Functional - the quote has to be relevant to the context of the text. @merelteunissen
  76. 76. Quote: not proportional and functional
  77. 77. Quote: proportional and functional
  78. 78. Five common ways to legally use copyrighted content 1. Permission author 2. Quotation right 3. Hyperlink and embedded link 4. Creative Commons 5. Public domain @merelteunissen
  79. 79. 3. Hyperlink and embedded link The content was placed on a freely accessible website. Hyperlink - allow users to click their way from webpage to webpage. Embedded link - allow users to publish copyrighted content by the use of framing technology. @merelteunissen
  80. 80. Curated content via hyperlinks.
  81. 81. Curated content via embedded links.
  82. 82. 4. Creative Commons A copyright license system which provides authors an easy way to give the public permission to share and publish their content on its own conditions. @merelteunissen
  83. 83. search.creativecommons.org
  84. 84. unsplash.com - content licensed under Creative Commons
  85. 85. 5. Public domain The duration of a copyright is 70 years after the death of the author. When these 70 years have passed the content is free to the public domain. @merelteunissen
  86. 86. Rijksstudio by Rijksmuseum
  87. 87. IN SUMMARY Five common ways to legally use copyrighted content 1. Permission author 2. Quotation right 3. Hyperlink and embedded link 4. Creative Commons 5. Public domain @merelteunissen
  88. 88. Questions? Need advice? Merel Teunissen teunissen@vwsadvocaten.nl 020 675 88 21 06 246 058 46
  89. 89. Table change
  90. 90. The Business of Content Curation The Future is for Those Who Know How To Organize Information Robin Good - Amsterdam - Jan. 14th 2015
  91. 91. Why curation is such a revolutionary art? Curiosity
  92. 92. Why curation is such a revolutionary art? Curiosity Because, to curate anything, you really need to slow down and pay attention to it. Actually more than that… You need to get curious about your subject. That’s how you can curate it.
  93. 93. Why curation is such a revolutionary art? Sense-making
  94. 94. Because to effectively curate something you really need to first make sense of it yourself Why curation is such a revolutionary art? Sense-making
  95. 95. Why curation is such a revolutionary art? Context - Niche
  96. 96. Because it forces the curator not to focus just on the subject of his work as a standalone item, but to look at it and frame it within a larger, more specific context (think DJ or gallery curator): the interest of those following him Why curation is such a revolutionary art? Context - Niche
  97. 97. Why curation is such a revolutionary art? Evaluate - Vet
  98. 98. Because it forces any author to go beyond representing, reporting or expressing and into questioning, analysing, sense-making of what is already available and relevant out there. It demands that who takes on this responsibility understands the opportunity and risk offered by having to carefully evaluate whether what has been selected, summarized and distilled is really worth the attention and time of others Why curation is such a revolutionary art? Evaluate - Vet
  99. 99. Why curation is such a revolutionary art? Trust
  100. 100. Because the emerging new digital curator is not like the classic journalist, art critic, or newsbeat reporter or blogger. He is not just a connoiseur. He is not just an expert on the subject. He is foremost a truly trusted person. One we lend the ability to guide us, to uncover for us selected specimen, and to illustrate to us through his eyes, their value, meaning, relationship and purpose. Why curation is such a revolutionary art? Trust
  101. 101. Why curation is such a revolutionary art? Ethics - Values
  102. 102. Because to become a truly trusted person, the “go-to” reference point for some, the curator needs to have openly declared values, ethics and preferences of his own. Because it is through these values (rather than just speed, freshness, popularity, and others) that individuals select their trusted guides and develop deep, long-lasting bonds with them. Why curation is such a revolutionary art? Ethics - Values
  103. 103. The curator is a trusted guide who helps others to explore, to discover and make sense of information artifacts within a specific subject-matter area
  104. 104. What follows is a short selection of real-world examples of how curating a specific information subject can give life to useful online public services that can also be economically sustainable (if not outright profitable).
  105. 105. Daring Fireball 1 John Gruber’s personal viewpoint on everything Apple-related
  106. 106. Service offered: A curated analysis of key news and stories relevant to an audience of Mac nerds, designers, nitpickers, perfectionists, and connoisseurs of fine sarcasm. DaringFireball.net Business model: Free for all to access Weekly feed sponsorship + quality ad network (The Deck)
  107. 107. Really Good Emails 2 Best examples of email newsletters organized by category
  108. 108. Service offered: Curated gallery of commercial email examples from confirmations to newsletter subscription, to offers, promotions and more. Business model: Free for all to access Leader of market sponsorship by MailChimp ReallyGoodEmails.com
  109. 109. One Page Love 3 Best examples of one-page websites
  110. 110. Service offered: Curated gallery of one-page website designs and examples organized by categories, commented and tagged. Includes also resources, interviews, articles and one-page specific themes for web sites. OnePageLove.com Business model: Free for all to access Quality ads and affiliate commissions on templates
  111. 111. Metti da parte e organizza siti web e pagine interessanti Startup Digest 4 A guide to all upcoming startup-related events in a specific country
  112. 112. Service offered: Email newsletter listing all of the upcoming events related to the world of startups for a specific country. StartupDigest.com Business model: Free subscription Paid sponsorship and priority display of events
  113. 113. OldVersion 5 Archive of older, dismissed versions of most software programs
  114. 114. Service offered: Access to huge archive of older releases of free downloadable software tools from Skype to iTunes, including games and covering PC, Mac and Linux editions. and social contacts of top tech startup journalists OldVersion.com Free access to all users Contextual advertising model: Google AdSense Business model:
  115. 115. PressFarm 6 Collects, organizes and makes it easy to find journalists covering new startups
  116. 116. Service offered: Business model: Access to updated and curated database of email and social contacts of top tech startup journalists PressFarm.com Free view of all journalists in the database $9 to access all of their emails
  117. 117. Techmeme 7 The most relevant Silicon-Valley news for the tech-business-VC community
  118. 118. Service offered: Business model: Techmeme was founded in 2005 by Gabe Rivera as an automated news curation service, like Google News, but focused on the leading edge of technology. Starting in 2008, we introduced human editors to complete the editorial process, and have now assembled the team presented on the right. Our experience leads us to believe that a thoughtful combination of both algorithmic and human editing offers the best means for curating in a space as broad as technology. Today, Techmeme remains independent, bootstrapped, and privately held Free for readers Sponsored stories - Who’s hiring - Events promotion TechMeme.com
  119. 119. SmartBrief 8 The most relevant, must-read news in your vertical industry sent to you by email
  120. 120. Service offered: Business model: A daily snapshot of social business insights with news from AllFacebook, ClickZ and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Free for subscribers Paid sponsorships and contextually relevant promotions for advertising partners Smartbrief.com
  121. 121. Briefio 9 Quality book content read and summarized for you
  122. 122. Briefio.com Service offered: Business model: Free membership club providing best-seller book summaries Sales of individual summaries starting at $4.99
  123. 123. UserOnBoarding 10 Annotated visual analysis of onboarding strategies utilized by succesfull startups
  124. 124. Service offered: Business model: Step by step visual analysis of onboarding process adopted by popular online startups Sales of training materials starting at $249 UserOnBoard.com
  125. 125. Criterion Collection 11 Curated boutique of quality films re-mastered and bundled with unique additional media
  126. 126. Service offered: Business model: Blue-ray re-mastered author films in curated box sets or collections with rare additional materials, including photos, interview, unreleased cuts and clips. Direct sales of DVDs Criterion.com
  127. 127. SlideRule 12 trusted guidance to find ideal learn / study curriculum within open and free access offerings
  128. 128. Service offered: Business model: Guided access to the best free courses and learning programs available online. Curated learning paths for specific interests. Workshops on specific topics where students are supported by individual mentors.. Step by step visual analysis of onboarding process adopted by popular online startups Free access to all basic info and to fully free learning paths. Paid workshops with mentors. Affiliate commissions on promoted paid courses. SlideRule.com
  129. 129. Business Model Gallery 13 Organized information archive of business models utilized by successful companies online and off
  130. 130. Service offered: Business model: A structured, filterable and searchable database of all of the available business models utilized by successful companies from Facebook to Foursquare. Each company / business model is captured inside a business model canvas template. Free access to three business models. Paid subscription to access all database. Training packages that include options going from workshops to keynotes and bootcamps. BusinessModelGallery.com
  131. 131. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  132. 132. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  133. 133. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  134. 134. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  135. 135. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  136. 136. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  137. 137. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  138. 138. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  139. 139. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  140. 140. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  141. 141. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  142. 142. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  143. 143. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  144. 144. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  145. 145. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  146. 146. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  147. 147. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  148. 148. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  149. 149. curation is the future
  150. 150. Top Tools for Communication PROs http://tools.robingood.com
  151. 151. Image credits: Shutterstock.com
  152. 152. Thank You ZEEF Workshop zeef.org/events Frido van Driem @fridovandriem Co-Founder & Chief Evangelist #AoCC2015 #contentcuration

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