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E-Commerce for Kids Fashion Clothing

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Extracts from a 2006 presentation to one of the world's largest manufacturers and retailers of kids clothing. We investigated their instore experience and how this might be translated online.

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E-Commerce for Kids Fashion Clothing

  1. 1. <ul><li>Conceptual </li></ul><ul><li>Model </li></ul>CLOTHING RETAILER PRESENTATION 2006
  2. 2. <ul><li>Experience Design </li></ul>
  3. 3. Experience Design <ul><li>It’s about... </li></ul><ul><li>Branding </li></ul><ul><li>Your product range </li></ul><ul><li>The experience </li></ul>Many websites do this. But... You need all this.
  4. 4. Experience Design <ul><li>What makes CLOTHING RETAILER a good experience? </li></ul>
  5. 5. Experience Design <ul><li>In-store Experience </li></ul><ul><li>Store layout </li></ul><ul><li>Product placement </li></ul><ul><li>Signage </li></ul><ul><li>Location </li></ul><ul><li>Service (shopping assistant) </li></ul><ul><li>Branding </li></ul><ul><li>Transactions – Cash/Card/Cheque </li></ul><ul><li>THE PRODUCT </li></ul>Online Experience Navigation Dynamic content Labelling/metadata Website accessibility FAQ, Contact Us, Tips Visual design Online form – Credit Card ???
  6. 6. Experience Design <ul><li>“ touch” </li></ul>[photo] [photo] In-store Experience Online Experience
  7. 7. Experience Design <ul><li>“ quality” </li></ul>[photo] [photo] In-store Experience Online Experience
  8. 8. Experience Design <ul><li>“ materials” </li></ul>[photo] In-store Experience Online Experience Upper: Leather About Lining: Textile About
  9. 9. Experience Design <ul><li>“ sizing” </li></ul>[photo] [photo] In-store Experience Online Experience
  10. 10. Experience Design <ul><li>“ care” </li></ul>[photo] In-store Experience Online Experience
  11. 11. <ul><li>Ideas </li></ul>
  12. 12. Idea | Smart Size <ul><li>Size matches for Charlotte </li></ul><ul><li>Sizes for the family </li></ul><ul><li>6 monthly reminders </li></ul>
  13. 13. Idea | Cross-selling <ul><li>Collections/outfits. </li></ul><ul><li>This goes with that... </li></ul><ul><li>Buy this get this free. </li></ul><ul><li>Add to wishlist. </li></ul><ul><li>People who bought this also bought… </li></ul>
  14. 14. Idea | Checklists <ul><li>New baby. </li></ul><ul><li>Practical for school. </li></ul><ul><li>School ball. </li></ul><ul><li>Party. </li></ul><ul><li>Summertime. </li></ul>
  15. 15. Idea | Regions <ul><li>Worldwide </li></ul><ul><li>By region </li></ul><ul><li>By country </li></ul>
  16. 16. Idea | Community <ul><li>Your friends and family recommend this... </li></ul><ul><li>Add to bulk-buy with a friend or family... </li></ul><ul><li>Email this to a friend. </li></ul><ul><li>Baby-shower register. </li></ul>
  17. 17. Idea | Kids Zone <ul><li>Design your own... </li></ul><ul><li>How are clothes made? </li></ul><ul><li>History of clothing. </li></ul><ul><li>Learn to sew. </li></ul><ul><li>Work at CLOTHING RETAILER for a week! </li></ul>Logo

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