Discover Innovative Digital Marketing: Zero 360 Marketing is a research and analytics driven digital marketing company based in Los Angeles with a global reach. We help companies grow their market share through innovative and comprehensive digital marketing campaigns to reach their target audience. We build brands and influence target audiences throughout the engagement cycle via a strategic and ubiquitous online presence.. We are a hands on company poised to handle any size business. Please review our site and plans and give us a call to learn how we can grow your revenue.

1. SEO for Ecommerce
Now that you have learned about the importance of Search Engine
Optimization during the initial set up and creation of a web site, it is just as critical
not to overlook the importance of SEO for e-commerce sites. Most merchants
forget that the most important aspects of creating an e-commerce site is not just
how you set up your merchandise or prices, and fail to recognize that all
shopping carts have built-in SEO functions. As a result, they don’t take
advantage and tune their online store for SEO when setting up their e-commerce
sites.
Small e-commerce site owners are typically unaware of the challenges this
type of website can present. Typically e-commerce sites have significantly less
content than other websites; therefore they struggle to get indexed by search
engines. This is why copy plays a significant role in the SEO process.
The good news is that e-commerce sites can be optimized the same way as
content sites by using keyword phrases. The bad news is that this could be a
long process that requires making a plan and strategy for SEO readiness and
developing the e-commerce site functions by an experienced e-commerce SEO
specialist.
Otherwise, if you want to give it a try yourself you'll need to start from the
ground up and start the SEO process during the initial building of the e-
commerce site. Follow the below recommendation to guide you through the
process:
• Build a Keyword list: start a broad list and work your way down to the
most specific keywords that are relevant to your site. For instance, using
our example from the previous articles, if you are promoting gold summer
sandals, start by placing your broader terms on the home page such as
[discount shoes], [shoe store] or [shoes online]. As you get to the specific
pages, select search terms that reflect what's available on those specific
pages like the gold summer sandals. Remember, the same rules apply
here as what I mentioned in previous articles when creating a regular web
page. Don’t use the same keyword phrase on every page and don’t shove
as many phrases as you can onto every page. Each page stands on its
own and if labeled correctly, will have a chance to rank high in search
engines. The basis of any optimized website is the keyword list because
the search terms you choose to focus on will be used in every area of
development from the navigational structure all the way through to the
copy.
• Create and use up-to-date and specific Meta Keywords and Meta
Descriptions per product: Specific tags are necessary during Meta tags
coding by the web developer. Generally the web developer will only put

2. the general Meta keywords set up on the first days of launching the site,
but the e-commerce requires continuous updates even on back-end.
Consumers typically type in specific phrases when searching for an item.
For instance, instead of searching for “Shoes”, they will search for “Gold
summer sandals”. It is very important to keep the content up to date
because old content might be demoted by search engines.
• Have an SEO-friendly shopping cart: This will make your life easier as
time goes on and you may want to make changes to your pages and
optimize your site for the search engine spiders. An SEO-friendly
shopping cart will allow you to place product name as page title, product
description as Meta Description and add as many keywords as needed.
• Provide fresh content through customer review: a perfect example
would be Amazon: they are continuously ranking high on search engines
because of the constant content provided by customers. It is an e-
commerce website, but the search engines will always have new material
to crawl because the customers are constantly updating the content by
leaving reviews.
• Provide Social Media buttons: People love to share special finds with
their friends. Why not make this process easy for them by placing the
buttons on your e-commerce page. This is a great way for people to pass
along your website on various social media channels and spread the word
about your products as well as get you more income back links. Search
engines love popular sites that are promoted through social media
networks such as Twitter, Facebook, Digg, Delicious, etc..
• Create Search Engine-Friendly URLs: this provides an easier way for
search engines to navigate your product page. People often search for an
exact product, so letting search engines index your home page is not
enough. A lot of people search for a specific brand or model number. It is
extremely imperative that you setup your e-commerce site to use search
engine-friendly URLs and identifiers.
Here are some specific SEO action items that can help index your page correctly:
• Use the manufacturer or your SKU as the page name.
o GSS100.php
• Use the manufacturer name plus product name as page <title>
o <title>GSS100 – Gold Summer Sandals </title>
• Use name of product plus name of manufacturer plus SKU in <h1> tag as
the page heading.
o <h1> Gold Summer Sandals. Beach Brand GSS100 </h1>
• Name the main product image with manufacturer SKU and product name
as <alt> tag
o <img src="Images/ GSS100..gif" alt="> Gold Summer Sandals." />
Any search engine crawler will be able to recognize all the tags and know
with certainty that this page is totally about Gold Summer Sandals. When a

3. search engine visitor searches for “Gold Summer Sandal”, this would be a
perfect page the present to them.