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Moving Innovation from Buzzword to Action

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People — not processes — are what build every great business. The same is true of innovation. Here's how to build a culture of innovation within any company.

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Moving Innovation from Buzzword to Action

  1. 1. 2429 Nicollet Ave. | Minneapolis, Minnesota 55404 | T +1 612 279 1400 | www.zeusjones.com Moving Innovation from 
 Buzzword to Action JULY 2018
  2. 2. Everyone’s favorite buzzword.
  3. 3. The industry-disrupting changes we’ve seen over the last decade have underscored the shift from Classic Innovation to Modern Innovation.
  4. 4. Classic Innovation Chases trends Big bet with risk of big failure Methodical, linear, incremental Created by R&D or innovation teams; in-house Follows processes, rules Exploits an opportunity Tested on people through controlled research Tight progression of approvals, pass off Modern Innovation Helps brands evolve Smaller bets w/ failures expected Rapid, not fully planned, set forth toward a vision Created by cross-functional teams, including consumers Developed outside of existing processes, rules Built to achieve purpose that’s valuable to people Tested in real world; iterate as you scale Advocates all along the way; push forward, step back
  5. 5. Classic Innovation Chases trends Big bet with risk of big failure Methodical, linear, incremental Created by R&D or innovation teams; in-house Follows processes, rules Exploits an opportunity Tested on people through controlled research Tight progression of approvals, pass off Modern Innovation Helps brands evolve Smaller bets w/ failures expected Rapid, not fully planned, set forth toward a vision Created by cross-functional teams, including consumers Developed outside of existing processes, rules Built to achieve purpose that’s valuable to people Tested in real world; iterate as you scale Advocates all along the way; push forward, step back This is the evolution we’ve all seen, read about, and try to work within.
  6. 6. But is this really all we need to make change and innovate? For all the available best practices, methodologies and principles, you’d think innovation would be a science by now. But building your process around these techniques won’t guarantee you’ll be able to make an a lasting impact with your next innovation project.
  7. 7. ¯_(ツ)_/¯
  8. 8. The reality is that everyone pretends to have innovation figured out — 
 but few really do.
  9. 9. Reading about methods and talking about principles is easy. Adopting innovation within existing companies is really hard. The cultures we work in — and contribute to — are often what’s holding us back.
  10. 10. 🤔 So how do we move forward and make real progress?
  11. 11. Great brands are built by people, not processes. WE BELIEVE The same applies to innovation.
  12. 12. Innovation needs to be built into the culture of a company to work, but it rarely is.
  13. 13. Three hard truths about creating a culture of innovation.
  14. 14. 🌱 Innovation doesn’t have to come from the top. Leadership doesn’t have to buy in for innovation to happen. Cultural change is what leads companies into the future, and it’s just as likely to come from small groups of big thinkers as it is from higher-ups with company-wide plans.
  15. 15. 💀 Innovation will die if left in its own dept. “Innovation teams” might seem like a good idea, but they tend to get relegated to the corner of the basement, churning out ideas that never come to life. Innovation shouldn't have specific teams — it should be part of the way everyone thinks.
  16. 16. 💭 Innovation isn’t the inevitable product of innovative thinking. Innovation without action is just dream journaling. It’s writing email drafts in MS Word. Getting to innovative output is as much about operations and culture as it is about ideas. The ideas themselves aren't worth much — execution is what counts.
  17. 17. These are our truths, but we’re only one side of the conversation. So we checked in with people across a dozen industries to find out what was stopping them from being more innovative.
  18. 18. Arming people with small steps to impact their culture and change it from the inside. Making change - – We took what we heard and created a series of straightforward and honest tips that encourage progress – no matter what culture you’re working within.
  19. 19. EXPLORE
  20. 20. Key Takeaways 😳 Innovation is hard — just admit it 🤷 There is no off-the-shelf method that works best 🚫 Innovation must not be limited to your Innovation Department
 🔍 Finding a place within your culture that’s open to innovation experiments is the key to success
 (even if it’s a small place)
 🖥 Check out our microsite for tips on to gain momentum even if your colleagues, your 
 leadership, your resources, or your company’s metrics don’t match your ambition
 💪 No excuses. Nothing should stop you from making some sort of progress!
  21. 21. The Monthly Bolt ⚡ SIGN UP GET OUR NEWSLETTER Health Food EXPLORE THE FUTURE FOLLOW US
  22. 22. Thank You

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