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Levarging Social Media for Events (SOS-Model)

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Thorsten Zoerner
Thorsten Zoerner

The SOS Model allows you to structure social media activities required around an event,congress or tradeshow. [Abstract of German Language presentation]

BusinessTechnologyNews & Politics
1 of 28
Social Media Support for Events Thorsten Zoerner @zoernert [email_address] 3 Phases Approach - SOS
Why 3 Phases? Why SOS? ,[object Object],[object Object],Who is required? Which tools should be used? What are we doing? What is the best timing? How do we build a network?
3 Phases ,[object Object],[object Object],[object Object]
Awareness Factor Time Onsite Sunrise Sunset With Sunrise
Awareness Factor Time Onsite Sunrise Sunset With Sunrise Without Sunrise
Sunrise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sunrise Events do just lend people from other communities....
Sunrise Events do just lend people from other communities.... Event
Sunrise Events do just lend people from other communities.... ,[object Object],[object Object]
Sunrise Events do just lend people from other communities.... ,[object Object]
Sunrise Events do just lend people from other communities.... ,[object Object]
Sunrise Twitter: The first people starting to care about your Event Account are your “Key Individuals”. Give them something to “care”
Sunrise ,[object Object]
Sunrise ,[object Object]
Onsite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Onsite Re-Establish connections. Events are networking ,[object Object],[object Object]
Onsite Re-Establish connections. Events are networking
Onsite ,[object Object],Re-Establish connections. Events are networking
Onsite ,[object Object],Re-Establish connections. Events are networking
Onsite Re-Establish connections. Events are networking ,[object Object]
Onsite ,[object Object],Re-Establish connections. Events are networking
Onsite ,[object Object]
Onsite ,[object Object]
Sunset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sunset ,[object Object],Re-Integrate participants into existing communities
END ,[object Object]
Example of a chart
Picture slide ,[object Object],[object Object]

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