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Wearables, DIY and
Empowerment
London - December 2013

Friday, December 13, 13
Wearable Technology
Clothing and accessories incorporating computer and
advanced electronic technologies
Sport and well-being
Social networking
Environmental data monitoring
Fashion and communication
Healthcare and Medical Aid

Friday, December 13, 13
Open or closed? (HW&SW&Data)

Friday, December 13, 13
Polarization

Big Companies/Investments
Closed (hw/sw/data)
Opaque
Competitive

Individuals/Collectives
Open (hw/sw/data)
Transparent
Collaborative

Personal Empowerment

Collective Empowerment

Power/Market
oriented

Problem Solving/
Exploration
oriented

Friday, December 13, 13
Power/Market oriented

Big Companies/Investments
Closed (hw/sw/data)
Opaque
Competitive
Personal Empowerment
Power/Market
oriented

Friday, December 13, 13

- Wearable fitness trackers
reached 8.3 million units
worldwide in 2012
- Total shipments wearables
are expected to reach 64.0
million units in 2017
- Forecasters say it will reach
a market of $30/$50 billion
by 2018
Power/Market oriented

“Quantified Self” Movement
“The self is just our operation
center, our consciousness, our moral
compass. So, if we want to act
more effectively in the world, we
have to get to know ourselves
better.”

Personal Empowerment

Friday, December 13, 13

funded by Wired Magazine editors Gary Wolf and Kevin Kelly
Power/Market oriented

Data

Hardware

Friday, December 13, 13

Software
Power/Market oriented

Data

Behaviours

PC
Mobile
E-Reader

Hardware

Friday, December 13, 13

Google
Amazon
Facebook
iTunes

Software
Why Data

- The right product to the right person
- The right ad in the right place for the right person
- Insights for decision making as big data show trends

Friday, December 13, 13
Why Data
- 1 out of 10 job seekers between the ages of 16 and 34 have
been rejected for a job because of something posted on
their social network profiles
- Banks and Creditors turn to Twitter, Facebook for social
demographic and behavioral Data to create consumer profiles
- Companies like IBM have tools to sense and prevent
employees leaking sensible information through text
analysis
- Applications like Peak allow micromanaging become
microsurveillance

Timesheet that fills itself out automatically as it hooks up into cloud-based productivity applications like Github, Google Apps, and
Dropbox, tracks people activities, reports back to the boss in humanoid language and without any input from the workers.

Friday, December 13, 13
Power/Market oriented

Data
Wearables

Bracelets
Watches
Glasses

Hardware

Friday, December 13, 13

Behaviours
+
Bio
+
Environment

Google
Nike
Fitbit

Software
Why (bio) Data
February 2013
- Tesco’s staff members wear electronic armbands to optimize
logistics activities, and being monitored on their efficiency and
work rates
November 2013
- An undercover journalist at Amazon revealed conditions of
workers at warehouse holding handsets monitoring timing and
efficiency
Will insurances provide a health plan only if you wear a Fitbit?
Data Mining CEO Says He Pays For Burgers With Cash To Avoid Junk Food Purchases Being Tracked

Friday, December 13, 13
DIY, Open Source and
Empowerment

Empowerment happens when
(marginalised) individual and collective can acquire
skills and gain opportunities to develop
knowledge, self-sufficiency, and achieve inclusion in
decision-making processes.

Friday, December 13, 13
The rise of DIY/DIT and the makers scene

Friday, December 13, 13
Need
Licenses

META
Products

Maker Designer Coder

Communities
Passion

Reputation

ENABLERS

SERVICES
FACILITIES

E-comm
Makerspace

FabLab

Lasercut

Machines&
Components
Textile Print

Kits

3D printing

Local Hub
Exploration

Prosumer

Friday, December 13, 13

Flexibility

Prosumer

Accessibility

Prosumer

Platforms
Open Source Hardware

Friday, December 13, 13
Arduino
Microcontroller for interactive projects

Friday, December 13, 13
OSloom.org
Open Source Jacquard Loom

Friday, December 13, 13
Solar Fiber
Creating a flexible photovoltaic fiber

Friday, December 13, 13
Shared knowledge

Friday, December 13, 13
Friday, December 13, 13
Friday, December 13, 13
Friday, December 13, 13
Friday, December 13, 13
From the idea to the product

Friday, December 13, 13
- Radical control on the product itself

all the information and documentation of every components, from the software to the
hardware schematics and the usage information.

- Modularity

choice of interfacing the product with the technology or devices that users select as more
appropriate for their needs

- Access to community resources

to understand how to deal, and subsequently, to control the technology around them.

- Economic empowerment

because it enables the creation of derivative products that can be run for personal use or as
new profitable enterprises

Friday, December 13, 13
From the idea to the product

Share the
code/
instructions
(non /commercial use)

Friday, December 13, 13

Sell the
kit

Sell the
product

Sell
collector
edition
Bottom Up Solutions
brings collective empowerment

Friday, December 13, 13
Friday, December 13, 13
The Libelium Team - April 2011
“The main finality of the Radiation Sensor
Board for Arduino is to help people in Japan
to measure the levels of radiation in their everyday
life after the unfortunate earthquake and tsunami
struck Japan in March 2011 and cause the nuclear
radiation leakages in Fukushima.
We want to give the chance to measure
by themselves this levels instead of
trusting in the general advises which
are being broadcasted.
The usage of this sensor board along with the
affordable and easy to use Arduino platform helps
people to get radiation values from specific places.
As technical guys, we feel the
responsibility of providing our support
in those areas where we can
contribute. As a result, first batch has been
shipped to Japan at no charge to the Tokyo
Hackerspace and other working groups.
The design of the board is open hardware and the
source code is released under GPL.”

Friday, December 13, 13
2012
Funds from this
kickstarter campaign
will go towards the
production of the
limited version of this
geiger counter -which
will basically be parts
since a full production
run is already in the
works.
Additional fund will be
used towards
continuing safecast
efforts and data
collection.
Friday, December 13, 13

Andrew (bunnie) Huang
One of the great utilities of the Safecast project is the ability to collect and analyze environmental
data on an unprecedented scale.
As Safecast passes the two year mark with collecting radiation data in Japan it is now possible to
begin to look back over the changes in radioactivity across different parts of the country and see
where this may all be heading.
Friday, December 13, 13
DIY Wearables and Collective
Empowerment

Open Data

What if...

Tools
Wearables
Sensors

Open Hardware

Friday, December 13, 13

Behaviours
+
Bio
+
Environment

Platform

Open Software
Thank YOU!

z.romano@arduino.cc
blog.arduino.cc
https://plus.google.com/+Arduino
http://www.facebook.com/official.arduino
https://twitter.com/arduino
http://youtube.com/arduinoteam

Friday, December 13, 13

zoekat@gmail.com

www.dazoescope.com
http://zoescope.wordpress.org
https://twitter.com/zoescope

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Wearables, DIY and Empowerment through Open Data and Tools

  • 2. Wearable Technology Clothing and accessories incorporating computer and advanced electronic technologies Sport and well-being Social networking Environmental data monitoring Fashion and communication Healthcare and Medical Aid Friday, December 13, 13
  • 3. Open or closed? (HW&SW&Data) Friday, December 13, 13
  • 4. Polarization Big Companies/Investments Closed (hw/sw/data) Opaque Competitive Individuals/Collectives Open (hw/sw/data) Transparent Collaborative Personal Empowerment Collective Empowerment Power/Market oriented Problem Solving/ Exploration oriented Friday, December 13, 13
  • 5. Power/Market oriented Big Companies/Investments Closed (hw/sw/data) Opaque Competitive Personal Empowerment Power/Market oriented Friday, December 13, 13 - Wearable fitness trackers reached 8.3 million units worldwide in 2012 - Total shipments wearables are expected to reach 64.0 million units in 2017 - Forecasters say it will reach a market of $30/$50 billion by 2018
  • 6. Power/Market oriented “Quantified Self” Movement “The self is just our operation center, our consciousness, our moral compass. So, if we want to act more effectively in the world, we have to get to know ourselves better.” Personal Empowerment Friday, December 13, 13 funded by Wired Magazine editors Gary Wolf and Kevin Kelly
  • 9. Why Data - The right product to the right person - The right ad in the right place for the right person - Insights for decision making as big data show trends Friday, December 13, 13
  • 10. Why Data - 1 out of 10 job seekers between the ages of 16 and 34 have been rejected for a job because of something posted on their social network profiles - Banks and Creditors turn to Twitter, Facebook for social demographic and behavioral Data to create consumer profiles - Companies like IBM have tools to sense and prevent employees leaking sensible information through text analysis - Applications like Peak allow micromanaging become microsurveillance Timesheet that fills itself out automatically as it hooks up into cloud-based productivity applications like Github, Google Apps, and Dropbox, tracks people activities, reports back to the boss in humanoid language and without any input from the workers. Friday, December 13, 13
  • 11. Power/Market oriented Data Wearables Bracelets Watches Glasses Hardware Friday, December 13, 13 Behaviours + Bio + Environment Google Nike Fitbit Software
  • 12. Why (bio) Data February 2013 - Tesco’s staff members wear electronic armbands to optimize logistics activities, and being monitored on their efficiency and work rates November 2013 - An undercover journalist at Amazon revealed conditions of workers at warehouse holding handsets monitoring timing and efficiency Will insurances provide a health plan only if you wear a Fitbit? Data Mining CEO Says He Pays For Burgers With Cash To Avoid Junk Food Purchases Being Tracked Friday, December 13, 13
  • 13. DIY, Open Source and Empowerment Empowerment happens when (marginalised) individual and collective can acquire skills and gain opportunities to develop knowledge, self-sufficiency, and achieve inclusion in decision-making processes. Friday, December 13, 13
  • 14. The rise of DIY/DIT and the makers scene Friday, December 13, 13
  • 15. Need Licenses META Products Maker Designer Coder Communities Passion Reputation ENABLERS SERVICES FACILITIES E-comm Makerspace FabLab Lasercut Machines& Components Textile Print Kits 3D printing Local Hub Exploration Prosumer Friday, December 13, 13 Flexibility Prosumer Accessibility Prosumer Platforms
  • 16. Open Source Hardware Friday, December 13, 13
  • 17. Arduino Microcontroller for interactive projects Friday, December 13, 13
  • 18. OSloom.org Open Source Jacquard Loom Friday, December 13, 13
  • 19. Solar Fiber Creating a flexible photovoltaic fiber Friday, December 13, 13
  • 25. From the idea to the product Friday, December 13, 13
  • 26. - Radical control on the product itself all the information and documentation of every components, from the software to the hardware schematics and the usage information. - Modularity choice of interfacing the product with the technology or devices that users select as more appropriate for their needs - Access to community resources to understand how to deal, and subsequently, to control the technology around them. - Economic empowerment because it enables the creation of derivative products that can be run for personal use or as new profitable enterprises Friday, December 13, 13
  • 27. From the idea to the product Share the code/ instructions (non /commercial use) Friday, December 13, 13 Sell the kit Sell the product Sell collector edition
  • 28. Bottom Up Solutions brings collective empowerment Friday, December 13, 13
  • 30. The Libelium Team - April 2011 “The main finality of the Radiation Sensor Board for Arduino is to help people in Japan to measure the levels of radiation in their everyday life after the unfortunate earthquake and tsunami struck Japan in March 2011 and cause the nuclear radiation leakages in Fukushima. We want to give the chance to measure by themselves this levels instead of trusting in the general advises which are being broadcasted. The usage of this sensor board along with the affordable and easy to use Arduino platform helps people to get radiation values from specific places. As technical guys, we feel the responsibility of providing our support in those areas where we can contribute. As a result, first batch has been shipped to Japan at no charge to the Tokyo Hackerspace and other working groups. The design of the board is open hardware and the source code is released under GPL.” Friday, December 13, 13
  • 31. 2012 Funds from this kickstarter campaign will go towards the production of the limited version of this geiger counter -which will basically be parts since a full production run is already in the works. Additional fund will be used towards continuing safecast efforts and data collection. Friday, December 13, 13 Andrew (bunnie) Huang
  • 32. One of the great utilities of the Safecast project is the ability to collect and analyze environmental data on an unprecedented scale. As Safecast passes the two year mark with collecting radiation data in Japan it is now possible to begin to look back over the changes in radioactivity across different parts of the country and see where this may all be heading. Friday, December 13, 13
  • 33. DIY Wearables and Collective Empowerment Open Data What if... Tools Wearables Sensors Open Hardware Friday, December 13, 13 Behaviours + Bio + Environment Platform Open Software