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1. Masthead
The masthead uses the same font
style that is on the front cover and
that is unique to NME. The font is
capitalised, red and bold. Red is the
dominant colour on the page
therefore makes the name stand out
the most therefore makes the
magazine brand more recognizable
for new readers. It includes the
phrase “this week,” suggesting that
the magazine offers new and up to
date information every single week.
It is also a unique phrase instead of
just saying “contents.” It is
positioned across the top thirds of
the page and had their own black
background column. This makes it
different from the rest of the
information on the page. The
necessary information such as the
date is also attached to the
masthead.
Contents Text
The contents text is positioned down
the right thirds of the page. The
purpose of this text is to give the
reader a brief overview of what the
magazine will contain and what pages
certain articles are on. The articles
have been split into 5 subheadings
(news ,radar ,reviews, Live!, features)
with an extras paragraph at the
bottom. The subheadings follow the
same colour scheme as the mast head
and use white capitalised font against a
black background. This makes the
separation of information clearly
identifiable in a neat and structured
way. Under each subheading, the
articles name/ key appeal is in bold
lettering for instance band names or
albums etc. This bold lettering is
accompanied by a page number which
is in red. All of the numbers on the
page are red which makes it easy for
the audience to find what they are
looking for. Underneath the bold
heading is a brief summary of the
article. This can be as short as one line
and uses standard text as this would
only be important once the reader has
took interest in the heading itself.
Arrows point to the specific articles
that were shown on the front cover to
make it easier for the audience. If it
was a story on the front cover that
attracted them they can go straight to
this page.
Band Index
The band index is a list of all the
bands/artists that are featured in
the magazine and what page you
will find them on. This is positioned
down the left thirds of the
magazine. As we tend to read from
left to right, it can suggest that it
the artists the audience find most
appealing therefore sell the
magazine. The artists names are
also in red making them the
dominant text and stand out more
than the articles in the context.

2. Images
One dominant image is positioned in the
centre of the magazine directly under
the masthead. This emphasises the
importance of the image and because it
is the only image on the page suggests
the story is important enough on its
own. The image itself is of a famous
band known worldwide as “Kasabian”
which will draw fans into buying the
magazine. It uses low key lighting and a
similar dark colour scheme to the
magazine, pleasing those interested in
indie and rock. The image is framed by
text which makes it more central and
key. It is supported with its own textual
description. Within this description, the
band name is in bold lettering that is the
second biggest on the page. It also hints
at romance which will intrigues the
reader and immediately makes them
want to find out more about the story.
Below this heading is information on
who what and where this photo was
taken suggesting to the readers that the
rest of the magazine will be jam packed
with all the vital facts and information.
Subscription
The subscription section stands out
from the rest of the magazine as it
has its own black background and
uses yellow text which does not
appear anywhere else. “Save over
£45” suggests to the reader that they
are getting a bargain which makes
the promotion seem more exclusive
and beneficial. The long list of artists
and detailed contents would have
already appealed to the audience
and they will have already decided if
they like the magazine or not from
this page alone. Also, the reader will
flick back to this page constantly to
be able to find certain articles which
each time will tempt them into
subscribing to the promotion. The
subscription box is anchored with
photos of other magazines suggesting
the information they provide will be
constant and up to date. It also has
links to websites and phone numbers
which makes it more accessible and
easier for the young target audience
to do.
Composition
The layout is formal and sophisticated.
The presence of text is more dominant
however it frames the dominant image
suggesting the text is led by the image
which supports it. The layering is very
structured suggesting the magazine
takes a serious approach to music.
Colour Scheme
The colour scheme across the
page is black, white, yellow and
red. The yellow and red parts are
more dominant as they connote
danger as if this information is
going to be the most dramatic
and important. The black and
white colours contrast each
other and clearly show the
magazine is of rock genre.