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Walking Maverick exists
 to build community in
 organizations so that
those organizations can
     serve others.
10 days to speaking social
tom currah
*actual vintage photo of Tom




tom currah
who are you?
say you work at a modern college
I work at a
                       modern college




say you work at a modern college
easy
something basic
people don’t buy what
you do, they buy WHY
you do it.
WHY,
man?
Simon Sinek

              (not me!)
Simon Sinek




Watch the first 5 minutes at
http://zoic.ca/start_with_why
Ask yourself (and
your staff/students)
What is your contribution?
What is your impact?
What would you do with a
magic wand?
What do you do
that others do not?
To ____________,

So that ________.
Walking Maverick exists
 to build community in
 organizations so that
those organizations can
     serve others.
10 Days...
It’s not about the tools
(except when it is...)
it is about
telling
your
story
Start at the start
your foundation
front page challenge
I WANT TO
I do it!                 DO IT!

           front page challenge
Remember:
It’s a visual medium
Show, don’t tell
have an email newsletter
teach them
solve a problem for them
Use the phone
the best camera
tatango.com
whatsapp.com
Be social... old school
chat with them
answer questions on talkshoe
Be consistent
1 person/1 hour/day
Empower your people
Policy power
Train them
Set them free.
Be there
not: Be Perfect
Go where the people are
i lv on FB!
YouTube is my tv
BONUS DAY?!?!
Monitor
what is said about you
alerts.google.com
photos
                     superbomba.tumblr.com



                             style
thanks to @jessedee for the visual inspiration
10 days to speak social media
Travis Allison
           is swell!


     You can email him!
travis@walkingmaverick.com

       Give that fella a call!
          519.532.7366

                           @zoic
Travis Allison
Walking Maverick Consulting
             519.532.7366
travis@walkingmaverick.com


                  @zoic
inspiration:



               The visual style of
               this presentation is
               heavily influenced
               by @JesseDee.
               Check it:
               www.slideshare.net
               /jessedee

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Seneca College Support Staff: 10 Days to Speak Social Media

Editor's Notes

  1. TEST presenter view\n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. easy and effective communication\n
  9. all communications (social media or other) needs to communicate something basic\n
  10. \n
  11. is what makes you distinct/ unique to every other program, option, activity. Gets you the right people\n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. ... to speaking social\n
  22. \n
  23. \n
  24. \n
  25. \n
  26. website: usable (draw Woodstock -40 choices, paradox), Search-able (Draw Calgary - 11 choices)\n
  27. \n
  28. \n
  29. \n
  30. \n
  31. use videos\n
  32. and Photos\n
  33. \n
  34. \n
  35. What are your “How do I”?\n
  36. \n
  37. also the best facebook updater, blog poster, twitterer - B/C it’s there.\n
  38. \n
  39. \n
  40. \n
  41. built into website\n
  42. arrange time to answer questions\n
  43. \n
  44. at least weekly\n
  45. \n
  46. at least weekly\n
  47. initial plus updates yearly. \n
  48. \n
  49. \n
  50. your clients and competitors are already there\n
  51. \n
  52. \n
  53. \n
  54. \n
  55. \n
  56. your name (staff names?), your group/activities’ name, your industry: “ontario college inter-murals” “bilingual camp quebec”, your closest competitor\n
  57. \n
  58. \n
  59. \n
  60. \n
  61. \n