We all know that understanding what our users need is only one third of the way to creating a delightful user experience. We need to not just design something that meets their needs, but also communicate that effectively. Story mapping is a technique which combines the power of personas, the explicitness of use cases, and the visibility of billboards to communicate a product’s design. In this workshop you will learn how to: * build a story map * walk people through a story map and get super cheap feedback * iterate upon your design

1. A Brief Introduction to
Story Mapping
By Zee Spencer
LeanDog
AN AGILE SOFTWARE STUDIO
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

2. What The Heck Is
Story Mapping?!
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

3. Story Maps Are
• Collaboratively Generated
• Big and Visible
• Prioritized
• Research and Experience Driven
• Holistic Use Cases
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

4. Collaboratively
Generated
Build Map Sanity Check
Whole Team
Do User Tests
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

5. Collaboratively
Generated
Build Map Sanity Check
Whole Team
Do User Tests
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

6. Why?
• You Don’t Know Everything
• Knowledge Discovered is Usable
• Shared Experiences Build Empathy
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

7. Big And Visible
Image from QuickLeft: http://quickleft.tumblr.com/post/790216941/getting-a-project-off-the-ground
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

8. Experience Driven
• Begin seeding your map with tasks that your
persona wants to accomplish
• Group them as patterns begin to emerge
• Use the groups as User Activities
• Run people through the story map to test
your guesses
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

9. Research Driven
• Start with your researched high level
activities
• Write tasks which support the activities
• Use the groups as User Activities
• Run people through the story map to fill in
holes that your research missed
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

10. Prioritized
• Most important tasks go on the top
• Least important go on the bottom
• You can then use this map to guide your
priorities as you start building
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

11. Holistic Use Cases
• The work path is left to right (Unless you’re
working in a country that reads right to left)
• Ought to reflect more than just the happy
path
• Extend beyond the software!
• Focus on a single persona type. Paths
through app changes based upon user
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

12. So Let’s Do It!
• Go to the nearest innovation station
• Start making user tasks related to the
project purpose statement and personas
• Assemble a story map!
• (You have 15 minutes! GO! GO! GO!)
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

13. Now, Share Your
Results!
• Team on the right, walk the team on the
left through your story map. Listen to their
questions and insights. Let them manipulate
the board.You have 7 minutes. GO!
• Team Left show off to the team on the
right.You have 7 minutes. GO!
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

14. Now, Share Your
Results!
• Team on the right, walk the team on the
left through your story map. Listen to their
questions and insights. Let them manipulate
the board.You have 7 minutes. GO!
• Team Left show off to the team on the
right.You have 7 minutes. GO!
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

15. Iterate and Adapt
• Congrats! You just got some validated
learning!
• Now start changing your board
incorporating user feedback!
• You have 10 minutes: GO! GO! GO!
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11

16. So... Waddya Think?
• What are some advantages you may get
from story mapping?
• What about disadvantages?
• What questions do you have?
By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563
Tuesday, October 11, 11