Knowledge

1. Rice Video in Rural
Development
Student: Raymond Erick Zvavanyange
Date: 100.12.22
Location: Conference Room No. 1, 2nd Floor, Agriculture and
Environment Science Building
IMPA Mini-Symposium, National Chung Hsing University Taiwan 1

2. Outline
• Introduction
-Social Capital
-PETTRA
-Use of Video in Development
-Designing Video Interventions
- Africa Rice Centre
• Methodology
• Lessons from rice parboiling video
• Summary
• Conclusion
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3. Introduction
• Information and communication technology has
revolutionized fields such as research, education,
extension, and development.
• Through video, farmers can learn and share
experiences as a result of the communicated
message.
• Video complements other media in enhancing
learning, linkages, and institutions – the three
pillars of an innovation system.
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4. Social Capital
• Social capital are ‘those features of social
organization, such as trust, norms, and networks that
can improve the efficiency of society by facilitating
coordinated actions’ (Putnam, 1993)
• 3 types of social capital:
(1) the ability to work positively with those closest to us
who share similar values is termed ‘bonding social
capital’,
(2) working effectively with those who have dissimilar
values and goals is called ‘bridging social capital’, and
(3) the ability to engage positively with those in authority
either to influence their policies or garner resources is
termed ‘linking social capital.
(E.Zossou et al., 2010)
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5. PETTRA
• A value based research approach implemented in
Bangladesh, the Poverty Elimination through Rice
Research Assistance (PETTRA) project from August 1999
to August 2004.
• It operated with a budget of £9.5million, funded by UK
Department of International Development (DFID) and
managed by the International Rice Research Institute
(IRRI) in close partnership with Bangladesh Rice Research
Institute (BRRI).
• The project aimed to enhance the livelihood security of
poor farmers by increasing production and productivity of
rice-based farming systems through poverty-focused
research.
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6. PETTRA…
• What does it help to listen to a lecture or radio
programme if the vocabulary is too pedantic or
academic?
• What is the best time and method to reach poor
women, considering that the majority in rural areas
are illiterate?
• Evidence shows that based on a few-selected
local innovations, and merged with appropriate
scientific knowledge, video was able to explain
underlying biological and physical principles.
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7. Uses of Video in Development
(Lie and Mandler, 2009)
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8. Designing Video Interventions
(Lie and Mandler, 2009) 8

9. Africa Rice Center
• Thereafter, Africa Rice Centre
experimented with rice parboiling videos
in West Africa.
• Rice is the staple in parts of West Africa
and Asia,
• Rice farming is usually women’s work.
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10. Methodology (ZIZO)
(E.Zossou et al., 2009)
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11. Lessons from rice parboiling video
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(E.Zossou et al., 2009)

12. (E.Zossou et al., 2009)
12

13. Quote from an interviewee
(E.Zossou et al., 2009)
13

14. (E.Zossou et al., 2010) 14

15. (Van Mele et al., 2010)
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16. Bangladesh
(Paul Van Mele et al., 2010)
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17. Bangladesh
(Paul Van Mele, 2006)
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18. Northwest Bangladesh
(Chowdhury et al., 2011)
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19. Northwest Bangladesh
(Chowdhury et al., 2011)
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20. Northwest Bangladesh
(Chowdhury et al., 2011)
20

21. (Chowdhury et al., 2011) 21

22. Northwest Bangladesh
(Chowdhury et al., 2011)
22

23. Northwest Bangladesh
(Chowdhury et al., 2011)
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24. Summary
• Through exposure to rice video,
-farmer-to-farmer interaction and interaction
with service providers such as non-
governmental organizations increased,
-empowerment of women in decision
making process, and
-increased rice productivity, and
-improved steps in rice parboiling
processing techniques.
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25. Conclusion
• Rice parboiling videos improved social
capital.
• Rice parboiling videos facilitated rural
farmers’ learning.
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26. Acknowledgements
• African Rice Centre (WARDA/AfricaRice) www.AfricaRice.org
• www.accessagriculture.org
• Paul Van Mele Research Team
• Photograph Copyrights (c) Africa Rice
• Agro Insight
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27. References
• Chowdhury, A. H., P. Van Mele.and M. Hauser. 2011. Contribution of
Farmer-to-Farmer Video to Capital Assets Building: Evidence from
Bangladesh. Journal of Sustainable Agriculture, 35: 408-435.
• Van Mele, P., J. Wanvoeke.and E. Zossou. 2010. Enhancing rural
learning, linkages, and institutions: the rice videos in Africa.
Development in Practice Practical Notes. Volume 20, Number
3, May 2010.
• Van Mele, P., J. Wanvoeke., C. Akakpo., R. Maiga Dacko., M.
Ceesay., L. Beavogui., M. Soumah.and R. Anyang. 2010. Video
Bridging Asia and Africa: Overcoming Cultural and Institutional
Barriers in technology-mediated Rural Learning. Journal of
Agricultural Education and Extension, 16(1): 75-87.
• Zossou, E., P. Van Mele., S. D. Vodouhe.and J. Wanvoeke. 2010.
Women groups formed in response to public video screenings o rice
processing in benin. International Journal of Agricultural
Sustainability 8(4): 270-277.
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28. • Thanks for
your
attention
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