How to clearly visualize your business model in one canvas. http://www.businessmodelgeneration.com/book

1. Nicholas Chan
me@zynick.com
27th February 2014

4. Patterns
★
★
★
★
★
Unbundling Business Models
The Long Tail
Multi Sided Platforms
FREE as a Business Model
Open Business Models

5. Unbundled
Business Model

6. Private Banking (3 Business In One)
Advise
Other Product
Providers
Product R&D
Marketing
Platform
Management
Custom
Tailored
Wealth
Management
Services
Financial
Products
Brand/Trust
Transaction
Management
Intimate
Personal
Relationship
Wealthy
Individuals &
Families
Key Account
Management
Private Banks
Private Banks
Personal
Networks
Product IP
Sales Force
Transaction
Platform
Independent
Financial
Advisors
Transaction
Platform
Platofrm Management
Management & Advisory Fees
HR: R&D
Product & Performance Fees
HR: Private Bankers
Transaction Fees
Relationship Business
Product Innovation Business
Infrastructure Business

7. The Long Tail

9. Book Publishing Industry
Platform
Development
Logistics
Platform
Self Publishing
Services
Marketplace
for Niche
Market
Communities
of Interest
Online Profile
Niche Authors
Niche
Audiences
LULU.COM
Print on
Demand
Infrastructure
Sales Commissions (Low)
Platform Management &
Development
Publishing Service Fees

10. Multi-Sided Platforms

11. Google
Platform
Management,
Managing
Services,
Expanding
Reach
Targeted Ads
Advertisers
Free Search
Web Surfers
Monetizing
Content
Content
Owners
Search
Platform
Platform Costs
Keyword Auctions
FREE

12. Wii / PSP / Xbox
High
Performace
Console
Hardcore
Gamers
Game
Developers
Console
Audience
Platform Costs
Hardware Sales At A Loss
Royalties

13. FREE
as a Business Model

14. Flickr (2010)
Yahoo!
Platform
Management
Free Basic
Photo Sharing
Premium
Photo Sharing
Mass
Customized
Switching Costs
Flickr Platform
High-Volume
Users
Flickr.com
Brand
Casual Users
Yahoo.com
Platform Development
FREE Limited Basic Accounts
Storage Costs
Annual Subscription Pro Account

15. Open Source: Freemium with a Twist
(Linux)
Open Source
Devleopment
Community
Software
Support
Services
Software
Versioning &
Testing
Red Hat (Linux)
Software
Free (Linux)
Open Source
Based Software
Self-Service &
Direct Access
to Engineers
Self-Service
Users
Enterprise
Clients
Continuously
Upgraded,
Services, &
Guaranteed
Software
Redhat.com
Red Hat Global
Branches
Cost Structure Contains Elements
of a Service Company
Free Software
Professional Subscription

16. Skype
Software
Development
Payment
Providers
Distribution
Partners
Free Internet &
Video Calling
Mass
Customized
Cheap Calls to
Phones
(Skypeout)
Web Users
Globally
People Who
Want to Call
Phones
Telco Partners
Software
Developers
Software
Skype.com
Headset
Partnerships
Software Development
FREE
Complaint Management
Skypeout Pre-Paid or
Subscription
Hardware Sales

17. The Insurance Model: Freemium Upside Down
Insurance
Companies
Rescue
Operations
Sponsoring
Patrons
Rescue
“Insurance”
Patron
Membership
Rescue
Operations
Fleet of
Helicopters &
Planes
Sponsoring
Patrons
Other Rescue
Victims
Rega.ch
(Web) Paper
Publications
Fleet of Helicopters & Planes
Sponsorship Fee
Rescuing
Payments From Insurance
Companies
FREE Rescue Operations

18. Bait & Hook

19. Bait & Hook of Free Mobile Phones
Device
Manufacturers
Services
Free Phones
Contractual
Lock-In
Customers
Subscription
Network
Network
1 x FREE
Phones
N x Monthly Subscriptions
Services

20. Razor & Blades: Gillette
Manufacturers
Marketing
Razor Handle
Retailers
R&D
Blades
Built-In
“Lock-In”
Customers
Logistics
Brand
Retail
Patents
Marketing
1 x Handle Purchase
Manufacturing
Frequent Blade Replacements
Logistics, R&D

21. Open Business Models

22. The Connector: Innocentive
Major
“Seekers”
Platform
Management
Acquire Solvers
& Seekers
Innocentive
Platform with
Base of
“Solvers” &
“Seekers”
Access to a
Broad Network
of Scientiest
“Solvers”
Online Profiles
Connect
“Seekers” &
“Solvers”
Access to
Scientific
Challenges
With Cash
Rewards
“Seekers”
(Company)
“Solvers”
(Scientists)
Innocentive.com
Platform Management
Free Access to Challenges
Acquisition of “Solvers” &
“Seekers”
Fee to List Challenges to Solver
Commissions on Awards

23. Habis
me@zynick.com