Digital marketing interview questions(MCQ)

1. DIGITAL MARKETINGQUESTIONS
1) Which of the following is the correct depiction of Digital Marketing?
a) E-mail Marketing
b) Social Media Marketing
c) Web Marketing
d )All of the above
Answer: d) All of the above
2) Which of the following is the correct abbreviation CMS
a. Content Maintenance System
b. Content Management System
c. Content Marketing System
d. Content Maintenance Site
Answer : Content Management System
3) In the email campaign, __________ delivers the advertisements into the group of targeted
customers.
a. Indirect email marketing
b. Direct email marketing
c. Spamming
d. Spoofing
Answer: Direct email marketing

2. 4) What is meant by Impression Share?
a)The percentage of times your ad was displayed when it was eligible to be
displayed.
b)The percentage of times your ad was displayed higher than your primary
competitor.
c)The percentage of impressions you lost due to a low ad rank.
d)The percentage of times your ad was displayed divided by all possible
impressions for that search term.
Answer: The percentage of times your ad was displayed higher than your primary
competitor.
5) Which of the following factors leads to a Successful PPC Advertisement?
a. Improved Landing Page Quality
b. Quality Score
c. All of the above
d. Selecting relevant keywords
Answer: All of the above
6) The affinity audience can be defined as __________.
a. A marketing user who is willing to make a purchase
b. A user showing a continuous interest in the matter
c. A user similar to that of your customer list
d. A user similar to that of your remarketing list
Answer: A user showing a continuous interest in the matter

3. 7) What is the correct abbreviation of SERP?
a. System Engine Random Page
b. Search Estimate Result Page
c. System Estimate Random Page
d. Search Engine Result Page
Answer: Search Engine Result Page
8) Where do we use keywords?
a. Title
b. Description
c. All of the above
d. Tags
Answer: All of the above
9) How many lines are essentially required to write in the description box of a channel?
a. 2
b. 3
c. 1
d. 5
Answer: 5
10) __________ falls under the A/B testing tools.
a. Visual Website Optimizer
b. Both (a) and (d)
c. None of the above
d. Google Content Experiment
Answer: Both (a) and (d

4. 11) The hyperlink refers to a __________.
a. Outbound link
b. IFTTT link
c. KPI link
d. Inbound Link
Answer: Inbound Link
12) Name some PPC Tools ?_______
Answer: SEMrush, Keyword Planner, Google Ads editor
13) How is CTR calculated?
a) Clicks/costs
b) Clicks/Ad impressions
c) Ad Impressions/Clicks
d) Ad Impressions/costs
Answer: Clicks/Ad impressions
14) What is a bidding option?
All of these
A way to let your customers make bids on an online auction
A way to control the cost of your campaign
A way to let your ads show on iPhones
Answer: A way to control the cost of your campaign

5. 15) What is the Adwords Quality Score used for?
a) Measuring how relevant your keyword is to your ad text and the user's query
b) All of these
c) Determining if you are allowed to place ads up to 1,000 in number to become a super
user
d) Determining how well written and designed your ad is
Answer: Measuring how relevant your keyword is to your ad text and the user's query
16) Which is an example of an exact matched keyword?
a) Buy Laptop
b) "Buy laptop"
c) [Buy laptop]
d) +Buy Laptop
Answer: [Buy laptop]
17) When you do a search query on google.com, which two types of results could appear?
a) Sponsored listings and paid listings.
b) Natural listings and free listings.
c) Free listings and organic listings.
d) Organic listings and paid listings.
Answer: Organic listings and paid listings.

6. 18) What are the types of keyword match types in Adwords ?
Answer: Broad match
Broad match modifier
Phrase match
Exact match
Negative match
19) What is the benefit of Social media marketing?
a) It can show your brand in front of people much more quickly and easily.
b) Increased traffic
c) Higher conversion rates
d) All of the above
Answer: It can show your brand in front of people much more quickly and easily
20) What is “social media optimization”?
a) Creating content which easily creates publicity via social networks
b) Writing clear content
c) Creating short content which is easily indexed
d) Hiring people to create content for social networks
Answer: Creating content which easily creates publicity via social networks

7. 21) If you want to direct people to specific pages on your website from your ad, you can create
an ad that uses:
a) Callout extensions
b) Location extensions
c) Previous visit extensions
d) Sitelink extension
Answer: Sitelink extension
22) A standard Adwords text ad is made up of:
a) A headline, an image and description text
b) A headline, a display URL and description text
c)A headline and description text
d) A display URL and description text
Answer: A headline, a display URL and description text
23) Negative keywords can help advertisers refine the targeting of their ads by:
a) Reducing their campaign’s daily budget recommendations
b) Reducing the number of irrelevant clicks
c) Raising the average position of their ads
d) Increasing the number of relevant Display Network placement
Answer: Reducing the number of irrelevant clicks

8. 24) What’s one of the main benefits of using ad extensions?
a. Extensions ensure a higher click-through rate (CTR) because they
Make your ad more prominent
b. Extensions provide additional information to make your ads more
Relevant to customers
c. Extensions increase your reach by showing your ad on more
Advertising networks
d. Extensions are automated so that you don’t have to create your ads
Answer: Extensions provide additional information to make your ads more
Relevant to customers
25) 3. What does anchor text mean?
a) The largest text on a page
b) The visible text which is hyperlinked to another page
c) The most important keyword for a page
d) The visible bolded text
Answer: The visible text which is hyperlinked to another page
26) What is a backlink strategy?
a)External links arriving on my website
b) Hyperlinks of my site
Answer: External links arriving on my website

9. 27) Websites that work on both desktop and mobile are called
a) Matchable
b) Dynamic
c) Indexiert
d) Responsive
Answer: Responsive
28) A friendly URL is:
a) Short, with recognizable text and date
b) Short, with recognizable text
c) Short, with recognizable text and relevant keywords
Answer: Short, with recognizable text and relevant keywords
29) What is a link to a page or site from another site called?
a) Hyperlink
b) backlink
Answer: backlink
30) Keyword research allows you to ___________
a) determine which keywords to target
b) learn about your customers interests
c) Both a & b
Answer: Both a & b