Digital marketing interview questions(MCQ)

1. DIGITAL MARKETINGQUESTIONS
1) People who had earlier visited the site is __________ Customising advertisement to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d) None
Answer: Remarketing
2) Which design approaches help in building sites that are optimized for various screen sizes?
a) Mobile optimized design
b) Responsive web design
c) Progressive enhancement
d) Adaptive web design
Answer: Responsive web design
3) Search page engine optimization refers to_________
a) Programming keywords into a website
b) Each page of a website for design
c) Amount of links coming into your website
d) The number of search engine sites a website
Answer: Programming keywords into a website
4) Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?
a) The subject line of the email
b) The number of pictures in your email
c) The number of links contained in the email
d) The chance for customers to opt-out
Answer: The subject line of the email

2. 5) How is site traffic useful in evaluating marketing?
a) Overall site traffic can be followed and a general idea of marketing's impact on it can
be determined
b) There is no correlation site traffic and marketing
c) Product sales from the company website can be attributed directly to the marketing
campaign
d) Ads can send receivers to a specific landing page, which can be tracked
Answer: Ads can send receivers to a specific landing page, which can be tracked
6) What is “social media optimization”?
a) Easily creates publicity via social networks
b) Writing clear content
c) Creating short content which is easily indexed
d) Create content for social networks hiring people
Answer: easily creates publicity via social networks
7) Select which one of the reason when long-tail searches closer to resulting in purchasing
items;
a) Because long-tail searches are popular
b) Because they already have a precise idea of what the user is looking for
c) Because they are easier to compete
Answer: Because they already have a precise idea of what the user is looking for
8) Select the techniques in Which one is the optimization policy in the area of
reputability/validity;
a) Grey hat techniques
b) Silver hat techniques
c) Red hat techniques
d) Shady hat techniques
Answer: Greyhat techniques

3. 9) SERP abbreviation of;
a) Search Engine Result Page
b) Search Entry Rating Procedure
c) Search Engine Rank Pages
d) None of the above
Answer: Search Engine Result Page
10) __________ falls under the A/B testing tools.
a) Visual Website Optimizer
b) Both (a) and (d)
c) None of the above
d) Google Content Experiment
Answer: Both (a) and (d)
11) How is CTR calculated?
a) Clicks/costs
b) Clicks/Ad impressions
c) Ad Impressions/Clicks
d) Ad Impressions/costs
Answer: Clicks/Ad impressions
12) What is a bidding option?
All of these
A way to let your customers make bids on an online auction
A way to control the cost of your campaign
A way to let your ads show on iPhones
Answer: A way to control the cost of your campaign

4. 13) When you do a search query on google.com, which two types of results could appear?
a) Sponsored listings and paid listings.
b) Natural listings and free listings.
c) Free listings and organic listings.
d) Organic listings and paid listings.
Answer: Organic listings and paid listings.
14) A standard Adwords text ad is made up of:
a) A headline, an image and description text
b) A headline, a display URL and description text
c) A headline and description text
d) A display URL and description text
Answer: A headline, a display URL and description text
15) Negative keywords can help advertisers refine the targeting of their ads by:
a) Reducing their campaign’s daily budget recommendations
b) Reducing the number of irrelevant clicks
c) Raising the average position of their ads
d) Increasing the number of relevant Display Network placement
Answer: Reducing the number of irrelevant clicks

5. 16) What are the types of keyword match types in Adwords ?
Answer: Broad match
Broad match modifier
Phrase match
Exact match
Negative match
17) What is the Adwords Quality Score used for?
a) Measuring how relevant your keyword is to your ad text and the user's query
b) All of these
c) Determining if you are allowed to place ads up to 1,000 in number to become a super
user
d) Determining how well written and designed your ad is
Answer: Measuring how relevant your keyword is to your ad text and the user's query
18) Which of the following is the correct abbreviation CMS
a) Content Maintenance System
b) Content Management System
c) Content Marketing System
d) Content Maintenance Site
Answer: Content Management System

6. 19) What is meant by Impression Share?
a) The percentage of times your ad was displayed when it was eligible to be
displayed.
b) The percentage of times your ad was displayed higher than your primary
competitor.
c) The percentage of impressions you lost due to a low ad rank.
d) The percentage of times your ad was displayed divided by all possible
impressions for that search term.
Answer: The percentage of times your ad was displayed higher than your primary
competitor.
20) 13) Mention the types of extension available in google ads?_____
Answer: Sitelinks
Callout extensions
Structured snippets
Call extensions
Location extensions.
Affiliate location extensions.
Price extensions.
21) What is a link to a page or site from another site called?
a) Hyperlink
b) backlink
Answer: backlink

7. 22) What does anchor text mean?
a) The largest text on a page
b) The visible text which is hyperlinked to another page
c) The most important keyword for a page
d) The visible bolded text
Answer: The visible text which is hyperlinked to another page
23) What’s one of the main benefits of using ad extensions?
a. Extensions ensure a higher click-through rate (CTR) because they
Make your ad more prominent
b. Extensions provide additional information to make your ads more
Relevant to customers
c. Extensions increase your reach by showing your ad on more
Advertising networks
d. Extensions are automated so that you don’t have to create your ads
Answer: Extensions provide additional information to make your ads more
24) What is a backlink strategy?
a)External links arriving on my website
b) Hyperlinks of my site
Answer: External links arriving on my website

8. 25) If you want to direct people to specific pages on your website from your ad, you can create
an ad that uses:
a) Callout extensions
b) Location extensions
c) Previous visit extensions
d) Sitelink extension
Answer: Sitelink extension
26) Which group of ranking factors do SEOs generally consider to have the largest
influence on rankings?
a) Engagement Metrics
b) Social shares
c) Link-based metrics
d)Site speed
e) Exact match domains
Answer: Link-based metrics
27) What are hreflang tags?
a) To tell search engines what language and country a website is intended to serve
b) To indicate the preferred dialect of a language for a web page
c) To tell search engines what country a website is intended to serve
d) To tell users what language and country a website is intended to serve
Answer: To tell search engines what language and country a website is intended to serve

9. 28) Which of these metrics is especially important to clients who are running a branding
campaign?
a) Average cost-per-click (avg.CPC)
b) Click-through rate (CTR)
c) Impressions
Answer: Impression
29) I connect one page of a website to a different page on the same website as well as
distributing page authority and ranking power. I am
a) Meta Description
b) Internal Link
c) H1 Header
d) Page Loading Speed
e) All of these answers are correct
Answer: Internal Link
30) When researching keywords, what questions should you ask yourself?
a) Is the keyword relevant to your website's content?
b) Will searchers find what they are looking for on your site when they search using
these keywords?
c) Will they be happy with what they find?
d) Will this traffic result in financial rewards or other organizational goals?
e) All of the above.
Answer: All of the above