5. @zz_zigurds
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Can we change the Future? How?
What's the role of History?
Science & Technology: Why & How?
How to make it all work together?
6. @zz_zigurds
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● Our own ● Our craft ● Our company ● Our industry ● Clients ● Our Country ● Europe ● The World ●
Changing with the time/opponent?
Predicting future?
Building the future
8. @zz_zigurds
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You change the story
people tell themselves about the future
they will live in!”
Brian David Johnson,
INTEL, futurist
How do you change the future?
13. @zz_zigurds
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Make sense of the world
Are key to social and group belonging
Make us feel safer
Articulate aspirations and expectations
Provide direction
Motivate / mobilize / recruit
Are key to changing collective action
(via Interests, Beliefs, Attitudes & Shared Meaning)
Why
stories:
Essentially, a story expresses how and why life changes
Nowadays: too much of information, to few important stories
14. @zz_zigurds
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“Designer (leader, marketer, politician) is master
storyteller whose skill is measured by his or her
ability to craft a compelling, consistent and
believable story (narrative)”
“Change by Design” Tim Brown, IDEO
!
To craft
a story,
not just to provide
more information or
arguments
The key to changing the future
15. @zz_zigurds
zz 2020
“Designer (leader, marketer, politician) is master
storyteller whose skill is measured by his or her
ability to craft a compelling, consistent and
believable story (narrative)”
“Change by Design” Tim Brown, IDEO
!
Compelling,
consistent
and believable
strategic story
(narrative)
The key to changing the future
17. @zz_zigurds
zz 2020
Today
Where are we going?
What is important to us?
What are our key challenges?
What do we stand for? Against?
How does the World (the System) works?
Good Story (Narrative)
Where are we coming from
Who we are?
Where are we now? Why?
What are key challeges?
Past Present Future
23. @zz_zigurds
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History Future
To create compelling, consistent
and believable strategic story
we need both:
It's not that any story changes the future
27. @zz_zigurds
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AI
TEH
Nordic-Hub
Strategic story is a part of AND
interconnected with a bigger system (and its stories)
TEH
Global Challenges
Europe
Country
City
Industry
It's not that any story changes the future
We
Board games
and computers
Cognitive
and computer
sciences
30. @zz_zigurds
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Science & technology
History Future
Rich source of compelling, consistent
and believable strategic stories
Creates new knowledge
Cultivates curiosity
Cultivates culture of knowledge
Cultivates responisbility
31. @zz_zigurds
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Science & technology
History Future
Rich source of compelling, consistent
and believable strategic stories
Part of Europe's OS
(Rationality, Reason, Responsibility)
Among EU strategic priorities
(€, resources and agenda)
Investments
(EU, countries, cities, business > STEM etc.)
Basis for sustainable
competitive advantage
for EU, counties, cities, industies
Basis for value creation
via human-centricism and understanding
of people, societies, networks, data etc.
32. @zz_zigurds
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Science needs Communication
Value for society • Role in society • Recruiting •
Science
Literacy
Public
understanding
of science
Public engagement
with science and technology
33. @zz_zigurds
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Communication needs Science
Human-centricism
Deeper understanding of people:
their aspirations, needs, fears, and
motivations
Deeper understanding
of groups and societies:
vulnerabilities and contradicitions;
strenghts and weaknesses; dynamics of
persuasion and behavior change
Deeper and
more meaningful
stories
Scientific approach
Systematic application of
research and knowledge
Cognitive Sciences and Neuroscience
Behavioral Sciences/Economics
Cultural Anthropology
Social networks (Network science)
Data science
System Dynamics and Systems
Thinkng
Simulations and Modeling
Strategy Studies and Decision Sciences
35. @zz_zigurds
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You change the story
people tell themselves about the future
they will live in!”
Brian David Johnson,
INTEL, futurist
How do you change the future?
Strategic Storytelling
36. @zz_zigurds
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The role of strategist (leader)
is to design conditions that creates
better opportunities (conversations)
to re-imagine our future
better
conversations
Better
future
starts with