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Understanding Gen Y
- 1. Sarah Evans, Karen Grady, Reza Jalili-Baleh, Heidi Rettig & Bronwyn Whale
- 3. Understanding Gen Y How do you Identify Generation Y? Why are we so fascinated with generation Y?
- 4. Understanding Gen Y Gen Y are multi-channeled and can focus fully on many variables at once
- 5. Understanding Gen Y A stereotypical description of "Generation Y” often describes them as having a strong sense of entitlement, poor work ethic and a high need for immediate gratification. The world to them is virtual and the possibilities are endless.
- 6. Understanding Gen Y So how are they influenced?
- 7. Understanding Gen Y Generation Y are more likely to make decisions based on the influence of their PEERS whom operate in the same communication cultures
- 8. Understanding Gen Y O Music - iPods O Social websites like Facebook and Twitter anything that relates to technology
- 9. Understanding Gen Y Values of generation Y Gen Y is seeking more than just friendships • Understood • Accepted • Respected • Included • Loyalty
- 10. Understanding Gen Y Generation Y work hard to live up to what their peers expect of them Their self-esteem often rests on how well regarded they are in their group or sub-culture.
- 11. Understanding Gen Y Generation Y are on a faster journey therefore their expectations of services, modes of education and relationships are higher
- 13. Case Study „Gen Y: They are so not interested in your learning‟ Mark Harrison Kineo e-Learning Solutions
- 14. Who are Generation Y? O Born between 1980 – 1992 O Digital natives, parents were not O Shorter attention spans O Resistant to lecture O Prefer action O More comfortable sharing information
- 15. 23 hrs A week spent ONLINE V‟s 17 hours watching TV 67% Would be „lost‟ without their computer V‟s 46% would be lost without TV ¼ Do all their shopping online 60% Say the internet “belongs to them”
- 16. What is the most symbolic object that sums up Generation Y?
- 17. Has over 25,000 very different “applications” Why??
- 18. Using eLearning Technology like an iPhone to help Gen Y learn… O Encourages everyone to share ideas electronically. O Get to know everyone on social media, who they are, what they are doing?? O Get the facts ASAP on the internet, cutting out the middle man. O Using Facebook and blogging to start debates with others and share others ideas.
- 21. Researchers Sue Honore Learning Preferences and Missing Skills Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
- 22. Who are Gen Y? Baby Boomers – 1946 – 1963 Early Generation X – 1964- 1976 Late Generation X – 1977-1981 Generation Y – 1982 onwards Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, http://tinyurl.com/nxres6u> .
- 23. Formative years •Technology •Terrorism •Gangs and drugs •Natural disasters •Strong political leaders • Prosperity •Outsourcing •Higher costs Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
- 24. Qualities Confident Honest Demanding Vociferous High Expectations “Their feedback is quite brutally honest sometimes. It makes us raise our bar” - (University Lecturer) Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
- 25. Weaknesses Face to Face Communication ImpatientLack curiosity and Analytical skills Just in time LOL Gr8 OMG = poor written english Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> . Risk takers
- 26. Mobile Learning Devices Most preferred methods - . O I Phone 26.4 % O Android 25.5 % OI Pad 35.8% O Other Tablet 5.7 % O Book reader eg kindle 4.1 % O Other 1.9 % Source: Virtual Ashridge user Poll 2012. <http://tinyurl.com/nxn5z6l >
- 27. Learning Preferences Doing is more important Immediacy Trial and error approach Low boredom threshold Collaborative learning Multi tasking and parallel processing Don‟t like chalk and talk Constructivist Approach Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u>
- 28. Recommendations Choices so they can personalise and customise (Sweeney 2006, p. 2). Flexibility time, place, access & mode of delivery (Sweeney 2006, p. 3). Monitor so they get a timely response to questions ( Sweeney 2006, p. 3) (Forni 2013, 9.22). Encourage Networking collaboration & peer to peer just in time learning (Sweeney 2006, p. 5). Use Games & Media – using technology see progress engage with others to learn encourage critical thinking and improved memory (Sweeney 2006, p. 4-5)
- 29. Questions
- 30. Reference List . O . Virtual Ashridge user Poll 2012, Ashbridge Business School, viewed 30.05.2013, <http://tinyurl.com/nxn5z6l >. Forni, K. (ed) 2013, 129 Tips on Using Technology in Virtual & Physical Classrooms. The e learning Guild, California. Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> . Sweeney, R. 2006, „Millenial Behaviours & Demographics‟, New Jersey Institute of Technology, New Jersey, < http://tinyurl.com/m3znfwf>.
- 32. 8 in 10 of us sleep with a mobile glowing by the bed Spend 20 minutes a day on the internet 59% Get news online
- 33. ¾ have created a profile on a social site 1 in 5 have posted a video of themselves 6 in 10 were raised by both parents 4 in 10 have a tattoo 1 in 4 have a piercing
- 39. Managers of Gen Y in the Workplace Case Study Common Mistakes
- 40. Common Mistakes O#1: Managers fail to recognize that the high- tech savvy of this generation—unparalleled in history—masks their lack of low-tech skills.
- 41. Common Mistakes O#2. Managers fail to perceive the nuances of Gen Y work habits.
- 42. Common Mistakes O#3: Managers associate giving new employees what they want with an inevitable and perilous loss of authority.
- 43. Common Mistakes O#4: Mangers become overly impressed with the widespread meme about Gen Y: that they expect to change jobs many, many times.
- 44. Common Mistakes O#5: Managers will try to tell, not show, Gen Y worker what to do.
- 45. Thank You
Notas del editor
- Dr Paine Schofield has a degree in Psychology and Computing, plus a post graduate diploma and doctorate in Psychology. Prior to joining Ashbridge she worked as a research fellow and consultant for the Open University. She publishes and presents in the areas of psychology and technology, in particular the effective use of technology in enhancing learning. Sue Honore is an Ashridge associate with an interest in blended learning and innovation in executive education. She has researched published and presented on a variety of executive education issues including the conference of International University Consortium for executive Education (UNCON). She holds a MSc in Networked Learning from Lancaster University.Sample size of the research was over 1017 individuals
- Although there is some conjecture about when Gen Y starts – some where between 1978-1982 their research focuses on those born from 1982 onwards
- Gen Y born in a period of rapid technology growth, where information was at their fingertips. They quickly became part of the global village. This influenced how they learned. During their education they were asked what had they learned? Not what they remember. This lead has led to lack of critical thinking skills in some.
- Research conducted in 2012 by Ashridge revealed that the preferred mobile method of learning is the I Pad. During this survey over 1000 Gen Y were surveyed.
- collective identities typically begin to reveal themselves when their members move into their twenties and begin to act upon their values, attitudes and worldviewsMy generation, Generation Y (also known as the Millennials, Generation Next, Net Generation, and the Echo BoomersThere is a plethora of opinions about Gen-Y, many of them ranging from unflattering to just plain insulting, but to dismiss us as slacking, spoiled, poster children for social media and ADHD, is to make a horrific misjudgment.
- Though there are undoubtedly controversial characteristics of Gen-Y, there is also a bountiful resource of innovation, motivation, and collaboration that is unprecedented. We are educated, engaged, productive, and powerful; we are the leaders of the future and we're coming to a workplace near you.
- We have high expectations for personal growth and job satisfaction. We want to like where we work and aren't afraid to take the time needed to find that right fit or to leave a company when it's not feeling right. Our friends are our coworkers and we value teamwork in the workplace.We embrace multiple modes of self-expression and value public self-definition.
- When thinking about e-Learning for Gen-Y students we need to think about all that has been discussed.It needs to be short, prompt, needs to keep the students engaged because of their shorter attention spans.It also needs to be interactive, and accessible on all their devices, so that the students are not forced to one means of learning media. This means they can learn on the move, as Gen-Y are always on the move.