13. Human Resources Management
Knowledge of Business is essential for
developing the human resource
Duty is to motivate the employees and to get
the best from them
Revenue per employee or profit per seat is to
be enhanced
Reduction of attrition rate
Facing the global threat to Indian industry
14. Software Development
Technical and Engineering Knowledge is not
essentials
Training in a focused area and limited skill set
Knowledge of business is desirable
Graduation from BPO to software
development
Limited growth potential
15. Marketing
Expansion of existing corporates
Diversification
Organised retailing
Salesmanship
Preparation of advertisement copy
Conducting market research
Marketing through the internet like the
dotcom companies
16. Media Planning
Creating an Advertising agency or joining one
Need for fresh talent
Limited number of agencies
Large incidence of failure of the copy
Imagination is lacking in most of the cases
More meaningful and sensitive advertisement
copies
Better value system
17. Advisable Careers
Bank
Correspondent
Self Help Group
Gram Panchayat
Officer
Non-Government
Organisation
Micro-Power
Generation
Teaching
Anti-Corruption
Bureau
18. Other Professions/Occupations
Environment Protection
Disaster Management
Old Age
Homes/Orphanage
Consumer Protection
Consultation for RTI
Labour Advisory
Services
Agriculture Consultancy
19. Educating the Public
Journalism
Writing Books
Movie or Documentary Making
TV Anchoring
Commercial Movies carrying a Message
Creating Video Content for Educational Purpose
20. Public Life
Politics
Administrative
Service
Legal Practice
Health Practices
Running
Associations for
Specialised
Activities