Presented by Kelly Meeneghan (1&1 Public Relations Manager) at the August 2013 media event and data center tour.

1. DIY Web Builder:
Apps and Social Media
Kelly Meeneghan
August 2013
® 1&1 Internet 2013

2. Introduction
Kelly Meeneghan
PR Manager, 1&1 North America
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3. Agenda
 Why MyWebsite?
 Evolution of professional websites
 The business journey
 Implementation of Web apps
 Social expectations
 Meeting social demands – 1&1 Social Media Center
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4. What is MyWebsite?
 Offered in US, DE, UK, FR, ES, IT, PL, MX, CA, AT
 More than 120 different industries
 Professionally created text, image and design
 Unlimited traffic
 High-performance, secure data center
 Geo-redundant hosting across locations
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Today
500,000+ Customers
Target
1 Million Customers
® 1&1 Internet 2013

5. MyWebsite Success Story
Choose from
hundreds of attractive
designs and layouts
Get found via social and
search
Quick and easy
Make changes
online at any
time
Choose from over
120 business industries
® 1&1 Internet 2013 Page5

6. 1. Quick and easy
 Web apps
 Drag-and-drop functionality
 Changes made anytime – no
9am-5pm availability limitations
 Access anywhere
 Personalize everything in just a
few clicks
 Editor tool is just like working
within a Word document
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7. 2. High quality designs
 Effortless customization
 First draft of your website within
minutes
 Image Library (25,000+)
 Google Maps
 Interactive Elements
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8. 3. Hundreds of layouts
 100’s of professionally made
layouts
 Pre-filled industry specific text
and images
 Detailed navigation structure
according to specific industries
 120+ Industries
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9. 4. Online Success
 Social media interaction
and management
 Scheduled social media
posts and event
 Mobile optimization
 Search engine
optimization
 Analytics tools for success
measurement
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10. Expanding Your Online Presence – Choosing the Right
Domain
Build a
portfolio
• Register
misspellings,
different TLD’s or
other alternatives
• Increase brand
security and prevent
fraud
Register
• Determine if your
domain name is
included in your
website package
Choose
domain
name
• Use the official
business name as
the domain
• Keep things simple
for customers to
remember
• Easy for users to
return
Choose
the right
TLD
• .us = country code
• .com = world wide
registration
• .biz = professional
• .mobi = mobile
optimized
• .org = non-profit
organizations
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11. The business journey should lead to a transaction
Attract Interact Transact
Service
Retain
• Attractive website
• Fresh, updated content
• Interesting pictures
• Relevant information
• Straightforward navigation
• Engage in conversation
• Encourage customer feedback
• Provide social sharing and
interaction
• Conduct surveys
• Start blogging
• Sell products online
• Offer exclusive vouchers
• Encourage online visitors to
visit physical store
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12. Web Apps
Bringing professionalism and credibility to the
website design novice
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 Add functionality to
ecommerce, communication,
social media and business
management
 250+ app options
 Reputable brands
 Drag-and-drop ability

13. Simple web app implementation
The best way to guide a business is to give them the right advice and present
the right functionality according to industry requirements
Receive an overview of
what is relevant for you
See in detail how it works
Use it on
your own website
1 2 3
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14. Easy to
Integrate
No
Maintenance
Automatic
Updates
No Additional
Costs
Managed
Security
Managed apps are better than installing them on your own
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15. Top 10 US Web Apps
® 1&1 Internet AG 2010 Page15
1. PayPal Buy
2. Google +1
3. LinkedIn
Member Profile
4. Website
Translator
5. Trivid
6. 1&1 Cash-Ad
Main Content
7. Pinterest
8. SoundCloud
Music Player
9. Add This
10. Ecwid Store

16. The need for social SMB’s
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82% of Americans expect SMBs
to be active on social media
19% of
consumers
are more
likely to buy
from SMBs
available on
social media
Nearly half
(45%)
expect to
receive
information
or advice via
social media
47% believe
SMBs need
to be
engaged on
social media
in order to
stay relevant
Research commissioned by 1&1 – 1,301 US adults

17. Social Climate Impact
1.1 billion
393 million
225 million
1 billion users 
4 billion daily views
500 million  200
million active
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0
5
10
15
20
25
30
35
1-30min
31-60min
2-6hrs
7-12hrs
13-24hrs
Percentage
Time expected to respond
Facebook Post
Facebook Private
Message
Tweet
Twitter Direct
Message

18. Social Media
Meeting the evolving consumer and search engine demands of
professional engagement on the Internet
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 Consistent branding
 Seamless synchronization
 One login, one dashboard
 Facebook page customization
 Scheduled posting

19. 1&1 has developed a solution for simplifying social
media
Social sharing platform
Facebook page creator
A central hub for your
social media management
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20. Social Page Manager
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21. Social Share
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22. The solution helps SMBs by offering a social tool that
is…
FASTER
Rapid Facebook Page
Connection
Guided user flow
Desired website
elements instantly
create a professional
Facebook page
MyWebsite header
automatically
incorporated in
Facebook page
SIMPLER
Customized Facebook
tabs from website
On/off slider
Any subpage can be
turned into tab
Unnecessary
elements are hidden
MORE EFFICIENT
Website edits are
automatically made to
Facebook page
One-way
synchronization
Every change is
updated
All changes on
website are instantly
made to Facebook
CLOSER
Communicate and
engage in one, central
location
Post simultaneously
on multiple platforms
(FB, Twitter)
Posts can be sent
immediately or
scheduled for later
React on multiple
channels at once
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23. What is MyWebsite all about?
Easy tool to get online without background knowledge
Familiar to tools used everyday
Cost and time effective
Secure and reliable online solution
Attract  Interact  Transact: More than just a website – simplifies
the internet business approach
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24. First-hand results – 1&1 MyWebsite
“Everything we were reading in
the local music publications and
what our friends were paying led
us to believe that a website was
going to be way out of our reach
and impossible to maintain. Once
we found 1&1, we were
amazed. My husband is still
convinced that I somehow
acquired computer programming
skills overnight to create the
website. I can't convince him of
how easy you guys make this;
you've completely changed my
perception with the 1&1
MyWebsite tool!”
– Arlene Stern – www.honeysuckleroad.net
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25. First-hand results – 1&1 Social Media Center
“Before using the Social Media
Center tool, I had social media
accounts with Facebook and Twitter
but was not very active on them. This
tool has made it easier for me to
connect with customers by bringing
Facebook and Twitter under one
platform. It allows me to pre-
schedule my posts, so that I’m
always interacting with my customers
even when I’m away from my
computer. Since using the Social
Media Center, I’ve gained followers
and received more likes on postings!”
- Tanisha Billops –
www.exceptionalcleaningsvc.com
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26. Thank you for your attention!
Questions?!?
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