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Davide Bottalico, Head of Digital @Takeda Italy
How to accelerate a digital transformation in a pharma environment
@Bottavide
@Bottavide
Digital Revolution
@Bottavide
The Evolution of Pharma Digital Marketing
@Bottavide
Target Evolution
@Bottavide
The Evolution of Pharma Rep
@Bottavide
The Strategic Value of Digital Investments in Pharma
@Bottavide
@Bottavide
@Bottavide
B2C vs B2B
@Bottavide
Galaxy of Digital Acceleration
@Bottavide
@Bottavide
Multichannel & Digital Health
@Bottavide
How we’re organizing Digital in Takeda Italy
Customer segmentation
Digital Health
Customer
Engagement
•Traditional
•Multichannel
 edetailing
 Microsites
 Newseletters
 Webinars
Strategy Content/Channel Platform TargetMeasure
HCP
C
R
M
S
O
C
I
A
L
M
E
D
I
A
Channel
equivalents
Socialmedia
listeningand
monitoring
•Initiatives
•Multichannel
engagement plan
 Health Apps
 Social Media Content
 Telemedicine
 Virtual reality tools
PharmaCo
Web Direct Mail
Email
@
Phone
Sales Rep
Customer
HCP
Patients
Public
Digital
Health
Customer
Engagement
@Bottavide
Pharma Digital Transformation
@Bottavide
Digital Activation and Acceleration
Thanks

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How to accelerate a digital transformation in a pharma environment