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1. What is Social
Media?
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2. Purpose
• Leave you with an ability to distinguish
Social Media from other online Media
Platforms
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3. 94% of Marketers are using Social
Media for Business
Survey by Social Media Examiner in which 3800 marketers participated
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4. Struggle is in using it effectively
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5. So, what exactly is Social Media?
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6. We’ll answer this in two parts
• What is “Media”?
• What type of Media qualifies as “Social
Media”?
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7. What is Media?
• Media is about Publishing & Distributing
content
– One set of people publish content
– And another set of people read that content
Media
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8. Who publish Content in Media?
• Editors
– A select group of people
– Mostly employed by the platform
• Users
– Act out of their own will
– Not controlled by the platform
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9. Media where User Generated
Content Dominates is Social Media
Editorial Content User Generated Content
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10. Editorial Media: The Newspapers
Editorial Content User Generated Content
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11. Social Media: Facebook
Editorial Content User Generated Content
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12. Social Media: LinkedIn
Editorial Content User Generated Content
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13. Social Media: YouTube
Editorial Content User Generated Content
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14. Social Media: Blogging Platform
Editorial Content User Generated Content
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15. Editorial Media: Blog
Editorial Content User Generated Content
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16. 100s of Social Media Channels
• Social Networks
• Content Sharing Sites
• Social Games
• Discussion Forums
• …
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17. Summary
• Media is about publishing & distributing
content
• Content can be generated by Editors or
Users
• Wherever User Generated Content
dominates is Social Media
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18. Leverage Digital Marketing for Incredible Growth?
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