Ryan Merket,

1. appstores
C U S TO M E R
ACQUISITION
VIA PARTNERS
Ryan Merket, Cofounder & CEO
@merket & fb.com/merket
SMASH Summit NYC 2011

2. ABOUT ME
Facebook, Ping.fm, CBS Interactive

3. I was a weird kid...

4. I was a weird kid...

5. appstores
DEFINE YOUR CUSTOMER
Source: refractedmoments/Flickr

6. appstores

7. IDENTIFY POTENTIAL
PARTNERS

8. appstores
•Top 100 List
•Biz Dev Dream
•Prioritize

9. appstores
GET IN THE DOOR
•Network
•LinkedIn
•Investors
•Advisors
•Social Stalk
There’s Always a Way

10. Clearly Present the Opportunity
• Mock ups
• Benefits for both parties
• Loosely define terms
• Timelines
• Action items

12. “Coffee is for Closers”

13. CASE STUDIES
&

14. CASE STUDIES
• Customers
-FB Page Admins
-Always on FB
-Early adopters
-Social Media
• Best Channel
-Bottom of existing tabs

15. appstores
No way for Pages
to host a live stream :(

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19. appstores
CASE STUDIES

20. CASE STUDIES
• Customers
-Mobile developers
-Marketing their apps
• Best channel:
-API / Platforms
-Trust
-Loyalty

21. appstores

22. appstores
GOT SOME EXAMPLES, BRO?

23. appstores

24. appstores

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31. appstores
tl;dr
• Define customer
• Find possible partnerships
• Use your network to get in the door
• Present opportunities & benefits
• CLOSE THE DEAL
• ?
• Profit

32. appstores
QUESTIONS?

33. THANK YOU!
Ryan Merket, Cofounder & CEO
@merket & fb.com/merket
SMASH Summit NYC 2011