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Infopreneurs Presentation
- 1. for Sustainable Rural Enterprise & Economic Development in Rural Southern Africa (REEDiRSA) Rensie van Rensburg (CSIR Initiative Manager) Mike Ofori-Appiah (CSIR Analyst) Chris Krause (CSIR Analyst) Ivan Groenewald, Braam Cronje (RIPs) Louis Bapela (Technology Maintenance) Uys du Buisson (M&E) Sam Modise (Rural Logistics) Div de Villiers (SMME Development, BSSA) Isaac Phala, Joey Motsepe, Beauty Mbangula, Elthea Cronje (Support) (40 years ICT4D Experience, 35 years ICT System Development Experience, 30 years of ICT System Deployment & Maintenance Experience, 10 years Community Learning Experience, 25 years SMME Development, 4 years of Master Infopreneur Experience )
- 2. Changing the nature of local (rural) enterprise and economic development in a way that can … Prevent young talent leaving… … and change cattle traffic-control… … to a new place beyond!
- 3. Socio-political Arena Corporate Business Medium Enterprise National & Provincial Government Local Government Trading Environment Enabling Environment Developing (Rural) Communities 1st Economy Arena Democratization Globalization Ethics Technology Convergence Service Divide “Digital Divide” Trade Divide Micro Enterprises CBOs Citizens
- 4. Socio-political Arena Corporate Business Medium Enterprise National & Provincial Government Local Government Democratization Globalization Trading Environment Enabling Environment Ethics Technology Convergence Developing (Rural) Communities Micro Enterprises CBOs Citizens 1st Economy Arena Service Divide “Digital Divide” Trade Divide Community Infopreneurs ® Regional Infopreneurs ®
- 5. Enabling Context Support Context Delivery Context National Wholesalers (Private) Service Provider Ware- houses Network Providers Banking Services National Delivery Agencies (NGO & Public) National Government Development Partnerships Technology Partnerships Area Retailers (Private) Service Provider Ware- houses Area Delivery Agencies (NPO & Public) Local Government Development Agencies Regional Infopreneurs ® Community Infopreneurs Developing Communities Micro Enterprises CBOs Citizens
- 6. Support Layer Enabling Layer Delivery Layer Growth (Town IP) Start-up (Village IP) National Wholesalers (Private Sector) National Development Partners (NGO & Public Sector) Area Retailers (Private) Area Development Initiatives (NPO & Public) Regional Infopreneurs Provincial Agents Community Infopreneurs Regional Infopreneurs Micro Licence Agreements Master Licence Agreements NewCo CSIR MI & Ingwapele Technology Support Sales & Distribution Learning Support Mentoring (Incubation) Incubation Support Technology Dev. & Sup. Developing Communities Micro Enterprises CBOs Citizens
- 8. Consumer Orientation Export Orientation Agriculture & Mining & Fishing Agricultural Society Manufacturing Industrial Society Information, Knowledge & Advice Information Society Beyond ICT 4 D
- 9. Spectrum of Information Needs Information Services (IS) Categories I C T's (Supporting) Role "Warm ware“ (People) Systems and Processes Traditional Information Services Computer Assisted Learning / Electronic Performance Support Services Expert Information Services (Value addition through assistance with collecting & dispensing) (Value addition through assistance with internalisation) (Value addition through assistance w filtering and selection) Beyond SMME Training & (NVC) Learner-ships Enterprise Readiness Training & ICT Training Data Information Knowledge Advice Wisdom (Interna- lised Stimuli) (Selected Data) (Internalised Intelligence) (Selected Knowledge) (Verified Advice w Timing Dimension) Intelligence (Cross-referred Information) Change (Implemented Wisdom)
- 10. Beyond
- 11. Outline of Presentation Value Proposition: Challenges (1 Slide) What do we produce: Context, IS and Catalogues (3 Slides) How Does it Work: Network, Process, Offering, Support (4 Slides)
Notas del editor
- 1 Note : We have travelled a road from “ technologists ” to “ social-enterprise developers “ – from developing and providing (ICT) systems for development to the implementation of service extension enterprise networks . We are equating “ multi-purpose” and “ integrated” with sustainability . It means that service delivery in rural areas should cater for economies of scope and not economies of scale and provide a wide range of services over the same cost structure .
- The Infopreneur ® network has as its core value proposition the offering of an approach that can: Provide enterprise (and job) opportunities to local, rural young people to prevent the drain of young talent to the cities; Enable rural communities to migrate from predominantly (consumer oriented) agro- and mining- (labour) based economies towards Exporters of information and knowledge (as well as tangible products and essential services) to the external world. 11/18/11
- The ‘developing communities’ context is here depicted at the confluence of the socio-political and economic arenas. It is at the ‘bottom-of-the-pyramid’ of both these arenas and the CBOs, citizens and micro enterprises in these communities (neglected townships and rural communities) find themselves on an isolated ‘island’ where they are: 1. On the wrong side of the service gap and therefore not benefitting fully from the results of democratization; On the wrong side of the trade gap and therefore not benefitting from the globalisation of trade; On the wrong side of the ‘digital divide’ and therefore excluded from the benefits of the convergence of computing, connectivity and content benefits of the advanced technological era in which we live; and Mostly without a ‘voice’ to make their contribution wrt policies, strategies and ethics affecting them. In this context we are deploying local (from the community) young people to act as ‘social entrepreneurs’ to help break down the various ‘chasms /gaps’ isolating these communities. These ‘micro franchises’ (Infopreneurs ®) are supported by an enabling and support ‘channel’ to ensure their survival and growth. 11/18/11
- The ‘developing communities’ context is here depicted at the confluence of the socio-political and economic arenas. It is at the ‘bottom-of-the-pyramid’ of both these arenas and the CBOs, citizens and micro enterprises in these communities (neglected townships and rural communities) find themselves on an isolated ‘island’ where they are: 1. On the wrong side of the service gap and therefore not benefitting fully from the results of democratization; On the wrong side of the trade gap and therefore not benefitting from the globalisation of trade; On the wrong side of the ‘digital divide’ and therefore excluded from the benefits of the convergence of computing, connectivity and content benefits of the advanced technological era in which we live; and Mostly without a ‘voice’ to make their contribution wrt policies, strategies and ethics affecting them. In this context we are deploying local (from the community) young people to act as ‘social entrepreneurs’ to help break down the various ‘chasms /gaps’ isolating these communities. These ‘micro franchises’ (Infopreneurs ®) are supported by an enabling and support ‘channel’ to ensure their survival and growth. 11/18/11
- The slide provides an overview of the workings of the Infopreneur ® approach: The Community Infopreneurs provides the ‘sharp end’ of delivery and provide the actual service delivery mechanisms in the communities (or local authorities) they serve. They service SMMEs, CBOs and citizens within developing communities and also have the local authority as clients for services like the creation and maintenance of various data sets on the status of the “bottom of the pyramid” (BoP). These local Infopreneurs are supported by Master Infopreneurs at district level as well as an enabling ‘back-office’ environment (currently supplied by the CSIR). The enabling ‘back-office’, Master Infopreneurs and the Community Infopreneurs form a ‘delivery channel’ through which other entities (public and private sector alike) can deliver products and services into ‘under-serviced’ communities with reduced cost implications. The Infopreneurs ® network therefore provides a ‘reach extension’ mechanism that enables the sustainable servicing of under-serviced environments while at the same time contributing to enterprise (and job) creation in remote communities. 11/18/11
- The slide provides some detail on the functional grouping of activities in the various “layers” of the Infopreneur ® network with specific focus on the functions of the Master Infopreneurs (MIPs) : The critical responsibility of MIPs is that of (Business) Mentoring (coaching) and Learning Channel custodians of the IPs at the “coalface” of delivery. This role might possibly also be fulfilled by business advisors or other similar entities within this context. Within the support “layer” or context there are also a need for a sales (and distribution /logistics coordination) role as well as a technology support role. These functions can possibly be executed by “area agents” in collaboration with MIPs. In the “back office” environment there is a need for operational (and marketing) services to “keep the irrigation system” effective and efficient. There is also a need for an “incubator of incubators” as well as knowledge and learning management services. Ongoing technology research and development is also a function of this context. 11/18/11
- 11/18/11 8 The slide provides a visual presentation of the ‘build-up’ of the service and product portfolio of the Infopreneurs ® . The ‘tele-centre’ and ‘information & advice’ services present the services that community members need and will (primarily) pay for. The revenues for these are therefore limited in poor communities. The ‘data’ services form the “bread-and-butter” revenues for Infopreneurs as they are paid for by clients (eg. Local authority) ‘outside’ of their community. This also holds true for the ‘agency services’ where the commission-based revenue come from clients outside the immediate environment of the Infopreneurs. The higher levels of value-addition is presented by e-commerce and logistics services that are developed and delivered to remote, rural ‘offline’ SMMEs. The CSIR is working with SAP Research in both SA and Germany on developing appropriate tools for the Infopreneurs to enable these services for rural entrepreneurs.
- Extensive experience to date has taught us: That Information and Communication Technologies (ICTs) for (Rural) (Economic) development (ICTs 4 RED) can not, in itself, provide the “bridge” for the socio-economic development of rural communities; The importance of a (a) people, (b) tools and (c) (packaged) processes network (running on enterprise principals ) to act as this “bridge” or “irrigation network” for such development. 11/18/11
- An overview of the range (and focus) of information related services offered by the Infopreneur ® network. It indicates: The spectrum of information related activities from data to wisdom; The systemic focus areas of the Infopreneur ® network in relation to traditional Information services, computer assisted learning and expert information systems; and The division of focus (and contributions) between systems and human contributions. It also indicate the specifics of the network’s contribution in: Providing economic and indigenous knowledge status information in the space of traditional information systems – export orientation; Providing both individual and small business training in the space of computer assisted learning – import orientation; and Providing small business operational as well as development services in the expert information systems space – import as well as export orientation. 11/18/11