1. Critical Issues and Questions for Associations AENC TECH 20.11 April 15, 2011 Susan Robertson CAE

2. The New Normal

3. What has become clear: We simply will not snap back to pre-recession levels or practices. We really can survive with less. But can we do what is required todaywith those same resource levels?

5. Biggest impact of the economic downturn felt in late 2008 until 2010. Outlookfor 2011-12 is more optimistic. CEO Outlook

6. Association CEOs: Anticipated Change in Overall Revenue Average projected 2011 increase: 9%

7. Whew! Glad that’s over!

8. (Maybe it’s just me but…)

9. With all of this optimism, why is it still so difficult?

10. A deeper dive shows what is keeping these same CEOS awake at night.

11. What impact do you think the current economy will have on your membership revenue in the coming years?

12. Top five issues CEOs are more concerned about now than they were last year

13. What Members Tell Us: My Likely Action on Next Renewal What? Less than 2008-09! Okay. Even with 2008 Bad Very Bad

14. Do you expect any of the following to occur in the upcoming year in or to your organization as a result of economic conditions?

15. Some Trends are Up

16. Meetings & Education: Members’ reported attendance last year

17. Meetings & Education

18. Meetings & Education

19. Our challenges are not brought about by the economy alone.

20. Evolving Nonprofit Landscape* Technology Advances Demographic Shifts Networks Organize/ Enable Sector Blurring Volunteerism *Adapted from Convergence: How five trends will reshape the social sector, The James Irvine Foundation and La Piana Consulting, November 2009

21. Demographic Shifts Typical age distribution of a professional society …today McKinley Marketing Member Research

22. Demographic Shifts Typical age distribution of a professional society …in 10 years McKinley Marketing Member Research

23. Demographic Shifts Multiple generations working side-by-side Learn to share leadership across generations and cultures. Next generation of leaders less driven by ideology, more interested in Problem Solving and Work/Life Balance.

24. Sectors are Blurring More for-profit organizations see the value of “doing well by doing good” Challenge to associations is to thrive in a blended economy

26. No single organization-wide identityMobile is it

27. Networks Organize/Enable Us Applying the new ways of networking to the traditional model. Allows for deeper, more meaningful collaboration Opens and encourages a global and diverse community of thought and practice. Associations may no longer be “institutions.” Less focused on the organization as a central unit Find ways to have impact across networks and programs. Forge new and/or collaborative partnerships.

28. Volunteerism Under Pressure Economic & time pressures make Virtual Volunteering and Micro Volunteering more attractive. Challenged to align volunteer opportunities with an increasingly diverse pool of volunteers. Engage in meaningfulwork.

29. When Five Trends Converge Demographic shifts Technology advances OUCH! Sector blurring Networks for organizing Volunteerism

30. It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.

31. The Tension Between WHAT IS and WHAT COULD BE

32. Living with a Mature Model We try to build our customer value proposition around our existing processes and resources… …this has acute impact on the unrealized potential of our membership value proposition.

34. Delivering well on today’s issues allows permission to drive change.You can’t afford to invest in perfection.

36. Contact Information Susan Robertson, CAE EVP, ASAE President, ASAE Foundation Phone: 202-626-2860 Email: srobertson@asaecenter.org Website: www.asaecenter.org