Reaching More for Less [PSU May 2011]

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The document discusses strategies for making websites work harder through search engine optimization (SEO) and proper semantic markup of content. It also provides tips for reaching more users with less effort by feeding content to the world across various platforms and getting content into people's hands. Specific recommendations include writing clean, well-marked up content; supporting various formats like mobile and social media; and publishing content in multiple locations online for wider discovery and distribution.

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Interactivity

Design

Semantics

Content

Accessibility

Interactivity

Design

Semantics

Content

Chattanooga, TN
abbreviation for “Tennessee”

Chattanooga, TN
abbreviation for “Tennessee”
<abbr title=”Tennessee”>TN</abbr>

RE AC H I N G
MORE
FOR LESS
Rule #1
Author clean well, written copy
and mark it up semantically.

hootsuite.com

twitter feed
twitterfeed.com

twitter feed
twitterfeed.com

Social RSS
socialrevitalizer.com

RE AC H I N G
MORE
FOR LESS
Rule #2
Feed the world.

RE AC H I N G
MORE
FOR LESS
Rule #3
Get your content
into people’s hands.

Reaching More for Less
by Aaron Gustafson
More of the same:
http://adaptivewebdesign.info
http://easy-designs.net
http://easy-reader.net
http://aaron-gustafson.com
Slides available at
http://slideshare.net/AaronGustafson
This presentation is licensed under
Creative Commons
Attribution-Noncommercial-Share Alike 3.0

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“In Search Of Lost Time” by bogenfreund
“Compost 06/08/2007” by suavehouse113

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Reaching More for Less [PSU May 2011]

1. REACHING MORE FOR LESS

2. Decisions

5. ?

6. M A K E YO U R WEBSITE WORK HARDER

7. SEO

9. Pa ge Rank

10.

11. <a href=”/my/page.html”> amazing widgets </a>

12. /my/page.html amazing widgets

13. Click here

14. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information. Copy from http://www.networkadvertising.org/

15. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.

16. All NAI member companies must set a minimum lifespan of five years for their opt out cookies.

17. Contextual

18. Content

19. Semantics Content

20. Design Semantics Content

21. Interactivity Design Semantics Content

22. Accessibility Interactivity Design Semantics Content

23. Semantics

24.

25. Chattanooga, TN

26. Chattanooga, TN abbreviation for “Tennessee”

27. Chattanooga, TN abbreviation for “Tennessee” <abbr title=”Tennessee”>TN</abbr>

28.

29. Semantics +

30.

31.

32.

33. RE AC H I N G MORE FOR LESS Rule #1 Author clean well, written copy and mark it up semantically.

34. Social Media

35. 2 p objects RSS vector icons

36. 30 free RSS vector icons

37. hootsuite.com twitter feed twitterfeed.com

38. twitter feed twitterfeed.com Social RSS socialrevitalizer.com

39. RE AC H I N G MORE FOR LESS Rule #2 Feed the world.

40. Mobile

41. Do I need an iPhone App?

42. Probably not.

43. Native vs. Web

44. Platforms Native Web 5 ≈1

45. Discovery Native Web Stores URL Stores

46. Approval Native Web Required None

47. Update Native Web Review Instant

48. Sales Setup Native Web Included None

49. O ine Native Web Yup Yup

50. Geolocation Native Web Yup Yup

51. Multimedia Native Web Yup Yup

52. Push Native Web Yup Yup

53. Accelerometer Native Web Yup Yup

54. Full Screen Native Web Yup Yup

55. Phone Access Native Web Yup Limited

56. Hardware Access Native Web Yup Limited

57. Development Native Web $$$ $

58. Maintenance Native Web $$$ $

59.

60.

61.

62. RE AC H I N G MORE FOR LESS Rule #3 Get your content into people’s hands.

63. Reaching More for Less by Aaron Gustafson More of the same: http://adaptivewebdesign.info http://easy-designs.net http://easy-reader.net http://aaron-gustafson.com Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 ﬂickr Photo Credits “Money” by aresauburn™ “In Search Of Lost Time” by bogenfreund “Compost 06/08/2007” by suavehouse113

Reaching More for Less [PSU May 2011]

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