Reaching More for Less [PSU May 2011]

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The document discusses strategies for making websites work harder through search engine optimization (SEO) and proper semantic markup of content. It also provides tips for reaching more users with less effort by feeding content to the world across various platforms and getting content into people's hands. Specific recommendations include writing clean, well-marked up content; supporting various formats like mobile and social media; and publishing content in multiple locations online for wider discovery and distribution.

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Interactivity

Design

Semantics

Content

Accessibility

Interactivity

Design

Semantics

Content

Chattanooga, TN
abbreviation for “Tennessee”

Chattanooga, TN
abbreviation for “Tennessee”
<abbr title=”Tennessee”>TN</abbr>

RE AC H I N G
MORE
FOR LESS
Rule #1
Author clean well, written copy
and mark it up semantically.

hootsuite.com

twitter feed
twitterfeed.com

twitter feed
twitterfeed.com

Social RSS
socialrevitalizer.com

RE AC H I N G
MORE
FOR LESS
Rule #2
Feed the world.

RE AC H I N G
MORE
FOR LESS
Rule #3
Get your content
into people’s hands.

Reaching More for Less
by Aaron Gustafson
More of the same:
http://adaptivewebdesign.info
http://easy-designs.net
http://easy-reader.net
http://aaron-gustafson.com
Slides available at
http://slideshare.net/AaronGustafson
This presentation is licensed under
Creative Commons
Attribution-Noncommercial-Share Alike 3.0

ﬂickr Photo Credits
“Money” by aresauburn™
“In Search Of Lost Time” by bogenfreund
“Compost 06/08/2007” by suavehouse113

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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Dave Litwiller

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

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Falcon Invoice Discounting: The best investment platform in india for investors

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Cracking the Cultural Competence Code.pptx

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Reaching More for Less [PSU May 2011]

1. REACHING MORE FOR LESS

2. Decisions

5. ?

6. M A K E YO U R WEBSITE WORK HARDER

7. SEO

9. Pa ge Rank

10.

11. <a href=”/my/page.html”> amazing widgets </a>

12. /my/page.html amazing widgets

13. Click here

14. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information. Copy from http://www.networkadvertising.org/

15. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.

16. All NAI member companies must set a minimum lifespan of five years for their opt out cookies.

17. Contextual

18. Content

19. Semantics Content

20. Design Semantics Content

21. Interactivity Design Semantics Content

22. Accessibility Interactivity Design Semantics Content

23. Semantics

24.

25. Chattanooga, TN

26. Chattanooga, TN abbreviation for “Tennessee”

27. Chattanooga, TN abbreviation for “Tennessee” <abbr title=”Tennessee”>TN</abbr>

28.

29. Semantics +

30.

31.

32.

33. RE AC H I N G MORE FOR LESS Rule #1 Author clean well, written copy and mark it up semantically.

34. Social Media

35. 2 p objects RSS vector icons

36. 30 free RSS vector icons

37. hootsuite.com twitter feed twitterfeed.com

38. twitter feed twitterfeed.com Social RSS socialrevitalizer.com

39. RE AC H I N G MORE FOR LESS Rule #2 Feed the world.

40. Mobile

41. Do I need an iPhone App?

42. Probably not.

43. Native vs. Web

44. Platforms Native Web 5 ≈1

45. Discovery Native Web Stores URL Stores

46. Approval Native Web Required None

47. Update Native Web Review Instant

48. Sales Setup Native Web Included None

49. O ine Native Web Yup Yup

50. Geolocation Native Web Yup Yup

51. Multimedia Native Web Yup Yup

52. Push Native Web Yup Yup

53. Accelerometer Native Web Yup Yup

54. Full Screen Native Web Yup Yup

55. Phone Access Native Web Yup Limited

56. Hardware Access Native Web Yup Limited

57. Development Native Web $$$ $

58. Maintenance Native Web $$$ $

59.

60.

61.

62. RE AC H I N G MORE FOR LESS Rule #3 Get your content into people’s hands.

63. Reaching More for Less by Aaron Gustafson More of the same: http://adaptivewebdesign.info http://easy-designs.net http://easy-reader.net http://aaron-gustafson.com Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 ﬂickr Photo Credits “Money” by aresauburn™ “In Search Of Lost Time” by bogenfreund “Compost 06/08/2007” by suavehouse113

Reaching More for Less [PSU May 2011]

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